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CSR Trends for PR and Media Relations Professionals

Cision

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Governments and stock exchanges are even requiring CSR reporting.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work.

Survey 71
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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 5) planning and strategy (37%).

Survey 97
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. The table below clearly shows for equity analysts the importance of brands in financial decisions and reporting has increased significantly since 2001. You can’t just create or build it.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

The role of communicators – whether it implicitly states it in our job descriptions or not – is to keep on top of societal and industry trends so we can ensure our organizations keep pace with or stay ahead of the competition. Creative Commons CC0. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash.

Survey 74
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Instagram Is the Rihanna of Social Networks

Cision

” – Bono, The Guardian UK, 2001. Image: Eva Rinaldi ( Creative Commons ). . “Is there anyone out there that can challenge the leadership of MySpace?” ” – Robert Young, GigaOm, 2006. “We’re back, re-applying for the job, and the job is best band in the world.”

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