Sword and the Script
JUNE 25, 2019
Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.
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Cision
SEPTEMBER 30, 2015
In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. Engaged stakeholders don’t care about a branded process or newness of an innovation, they care about how many lives were changed. Images: DonkeyHotey , epSos.de , William Murphy , Paul Miller ( Creative Commons ).
PRSay
SEPTEMBER 29, 2016
Our panel included Debbie Anglin, APR , principal of Anglin Public Relations ; Tim Berney , president of VI Marketing and Branding , and Doug Sorocco , director and shareholder at the Dunlap Codding law firm, all with locations in Oklahoma City. Intellectual property ownership/use needs to be clearly stated.
Cision
JUNE 22, 2015
Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 For brands this means that the 1 to 3 percent reach you enjoy on Facebook is probably quite a bit higher on Instagram. 07 percent). 07 percent).
PR Conversations
JANUARY 29, 2016
In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. Fifteen years later, as Davis has noted, promotional practice has become ubiquitous. Money can’t buy respect.
Waxing UnLyrical
MAY 15, 2018
“For both Frank and I, the survey was an opportunity to connect in a meaningful way with our communities, and the business world on a somewhat broader scale, and establish our ‘brands’ as having an interest in making a difference as professionals,” says Lundquist. Creative Commons CC0. Image: Jason Rosewell via Unsplash.
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