Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. As with other forms of CSR, supply chain CSR requirements can positively affect businesses even beyond the reputational risk management factors. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

PR Conversations

JANUARY 29, 2016

In 2001, a British installation artist, Michael Landy, won a commission for his work, Break Down, that involved the destruction of all his possessions as a reaction to the consumerist society. This route is unlikely to secure a reputation for the quality of our professional intellect either. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106