Remove 2001 Remove Brand Remove Creativity Remove Measurement
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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

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Instagram Is the Rihanna of Social Networks

Cision

Everyone pretty much knows the rest: Instagram was purchased by Facebook for $1 billion dollars, its growth has surpassed Twitter, it now boasts a per-post brand engagement rate of 4.21 But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Top Brands on Instagram by Followers.

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A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. This also brings indirect costs. This goes beyond crisis communications.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. On September 11 th , 2001, a British MP said "this is a good day to bury bad news" as the world focused on the 9/11 attacks. She subsequently developed her own fashion brand and became a successful businesswoman.

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