Polaris

FEBRUARY 16, 2015

If you want editorial coverage for your cereal brand, first target the media who typically write about food. When something major happens, such as the Boston Marathon bombings or 9/11, media are totally consumed. In September 2001, I was working on a credit card launch for a Canadian bank.

Banking 100

Banking Media Local Survey 100

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 2) Listen: simple searches and monitoring.

Software 115

Software Tools Publicity System 115

Waxing UnLyrical

MAY 15, 2018

Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule. Anything is Easy if You Try Hard Enough. And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. “For

Survey 74

Survey Industry Communications Corporate 74

PRSay

FEBRUARY 27, 2017

After a lot of persistence, I was offered a PR internship with the San Francisco 49ers during their 2001 summer training camp. He’s likely most known for being hired by Coca-Cola in 1948 to lead the company’s postwar advertising campaign to target African-American consumers since it wasn’t a popular beverage among them at that time.

Conference 60

Conference Education Public Affairs Television 60

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

Cision

SEPTEMBER 30, 2015

In 2001, France was one of the first countries to require CSR reporting, though initial compliance was low. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Governments and stock exchanges are even requiring CSR reporting.

Media Relations 120

Media Relations Trends Media Corporate 120

Stephen Waddington

AUGUST 27, 2018

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60