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2021 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. When she started her business in the summer of 2001, she was pregnant, had just been laid off following the dot-com crash, and had no idea what the future would hold.

Banking 96
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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

I may also consider an Off Script Q&A interview , but probably no more than a couple per year. This series has been running for several years now and seeks to interview communications professionals and leaders doing real work in the space. * * *. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.

Survey 377
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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work.

Survey 98