Solo PR Pro
DECEMBER 17, 2021
Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Jodi Echakowitz of Boulevard Public Relations celebrated 20 years in business in July!
Sword and the Script
APRIL 16, 2019
Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. If you enjoyed this post, you might also like: Dispelling 6 Myths PR Sometimes has about Content Marketing. An Open Letter to Public Relations Professionals [Wendy Marx].
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Waxing UnLyrical
MAY 15, 2018
The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). The newsletter is available online at www.nedsjotw.com. If you’d like to submit a job for inclusion or to subscribe, email Ned at lundquist989@cs.com.
Sword and the Script
APRIL 2, 2019
For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. I believe all signs suggest the future of marketing looks more like public relations. If you enjoyed this post, you might also like: Dispelling 6 Myths PR Sometimes has about Content Marketing.
Deirdre Breakenridge
APRIL 29, 2019
3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.
Doctor Spin
JANUARY 8, 2022
After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. There’s email marketing , not email communications.
Doctor Spin
JANUARY 8, 2022
Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But we’ve already messed up.
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