ImPRessions - Crenshaw Communications

APRIL 9, 2020

So, what impact has this new way of working already had, and how will it change our world when the pandemic is over? It’s not comfortable, but this, too, is an opportunity to appreciate what we previously took for granted, and to learn how to adapt to almost anything. Day-to-day outreach is more thoughtful. COVID-19 is a global crisis.

Policies 296

Policies Crisis Pitching Travel 296

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. Just ask artist Mary Purdie, who was accused of plagiarizing a meme featured in a design she created for OK Cupid. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” That’s empowering to regular consumers.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

APRIL 2, 2024

However, I thought the HARO news was worth delving into again since the service is being shuttered today – according to an email that was sent to subscribers at the end of March. It’s a bit of an eclectic mix of announcements this month. And now onward with this month’s PR Tech Sum. >>>

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

That will now change and I’m committed to ensuring this does not happen again.” That will now change and I’m committed to ensuring this does not happen again.” What makes an authentic apology? And I realized that with that comes responsibility, and I take responsibility for what happens at my show.”.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Here’s what marketers need to bear in mind when building and growing a purpose-driven brand. We see this time and again when it comes to potentially controversial brand positions. Seddon noted that the 1980s were characterized by an emphasis on shareholder value. Purpose is different from values.

Brand 296

Brand Branding How To Corporate 296

NewsWhip

DECEMBER 15, 2022

Once again, engagement was largely lower than it had been in October , with most of the top publishers seeing fewer interactions with their content in November than they did the previous month. . million in November, which is what made this such a close race between the two clear frontrunners. But what about the top stories overall?

Facebook 148

Facebook Viral Sports Video 148

NewsWhip

AUGUST 30, 2022

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . In terms of the most commented communities, AskReddit was the big one again. . Here are some of the key takeaways for this month. Let’s look a little deeper at the data. .

Reddit 149

Reddit Community Sports Video 149

PR for Anyone

AUGUST 20, 2020

What is trending or seasonal NOW? Take that old pitch and send in a similar story that covers what is happening now and see if you aren’t the one to be on tv shows about your topic of expertise. That’s what old is new again. So that's what old can be new again. The best part about this… it’s free PR.

Television 130

Television Radio Pitching Print 130

PR for Anyone

SEPTEMBER 8, 2022

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. What should you do?

Media 130

Media YouTube Video Interviews 130

Communications Conversations

NOVEMBER 10, 2020

A Jess Smith post on Twitter about a month ago got me thinking about that question again. Again, this isn’t a black-or-white argument. I know what kinds of content resonate with people. Again, tougher to do this if you’re not on there every day or so. Because, historically, it has been a controversial issue.

Social Media 172

Social Media Media LinkedIn Instagram 172

NewsWhip

FEBRUARY 8, 2022

The Daily Wire once again topped the charts, starting 2022 where it left off last year. Other publishers fell back again, having gained ground in December. Here are some of the key takeaways for this month: . Bob Saget’s death dominated the top stories of the month. Let’s look at the data. .

Facebook 145

Facebook Web Viral Sports 145

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Clark will lead PRSA’s Executive Leadership Certificate Program, a webinar series that runs Nov.

Leadership 176

Leadership Financial Employee Google 176

Ethical Voices

APRIL 22, 2024

What is the most difficult ethical challenge you ever confronted? I pitched them, and what it turned into was a three-hour meeting with this reporter that was incredibly emotionally charged, including her slamming her arms on the desk and yelling expletives at us. I’m now the CEO of B2 Communications.

Report 90

Report How To Ethics Nonprofit 90

Buzzstream

JUNE 16, 2021

That Digital PR Campaign has been done before – can you do it again? Within it we explored what these $1bn companies and the people who founded them have in common. Within it we explored what the world’s billionaires have in common. Both pieces explore the same thing: “what traits do this cohort share?”;

Digital PR 160

Digital PR Film Instagram Writing 160

Mindful Marketing

APRIL 1, 2024

So, given the massive market opportunity and the company’s great familiarity with food and beverages, it seems to make sense for Gatorade to lean again on its staple strategy of brand extension. All of these adjectives and nouns are pretty much the opposite of what most people associate with water.

Brand 85

Brand Branding Sports Chemicals 85

PRSay

SEPTEMBER 13, 2021

In fact, if you don’t commit to building and maintaining strength I guarantee you’ll be seeing me again.”. What is important is that you find motivation. Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. Or maybe not.

Ethics 178

Ethics Analysis Case Study Exercises 178

Sword and the Script

SEPTEMBER 5, 2023

Cision shakes up C-suite again Cision has swapped out its leadership again. The grader is built on ChatGPT and Hyder says her company trained the system as to what makes a good release (or not). A private fund recently closed its acquisition of Meltwater (see first story below). At that time, Norwegian Krone equaled about $1.80

Software 165

Software Marketing Leadership B2B 165

Sword and the Script

JANUARY 2, 2024

I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. That’s of course what I did. Dealmaking Sizzles Again Among PR Software Providers and Here Comes Another Side Dish of Generative AI for Comms [PR Tech Sum No. An “Interview” with ChatGPT: What is Public Relations?

Blogging 114

Blogging Software B2B Survey 114

PRSay

OCTOBER 6, 2022

What are you worried about, Hilary?” What was I afraid of? The book also includes what I’ve learned in my personal life. An Olympic-distance event, requires athletes to swim nearly a mile, bike 26 miles and then run a 10K. I was extremely nervous about jumping into the Hudson River. She was right. So I went for it.

System 156

System Exercises Groups Training 156

Sword and the Script

MARCH 23, 2021

In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. The budget was more likely to go to those marketing activities that were easier to measure, rather than what was best for the company. Why is brand building cool in marketing again?

Brand 121

Brand Branding Marketing B2B 121

Communications Conversations

MARCH 16, 2021

Anxious to see people again (will it be weird–yes!). And, anxious to see what the future of work holds for us all (who knows?). We’re all feeling it–again, despite the good news. And, review my failures–and my successes–and think about what I learned. . #1 The pandemic was real. Real rough.

Exercises 148

Exercises Financial Creativity Meeting 148

PRSay

JANUARY 5, 2023

It lets you say in five words what would otherwise take five paragraphs to explain. The more you drone on and on about your organization and its products, services, programs and ideas, the less readers will read what you want them to read and do what you want them to do. So what is the actual goal of your message again?

Writing 193

Writing Training Interviews Google 193

Communications Conversations

SEPTEMBER 8, 2021

Because, I believe that’s what Twitter has been boiled down to for most brands: Engaging super-fans to hit the love button. What does it look like in real life? If you weren’t an IBM’er or a huge computer geek, would you even know what this is? Or, what about this tweet? And again, note the results.

Twitter 149

Twitter Company Brand Branding 149

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. The background For the last month-plus (starting on Saturday, August 12), I’ve been experiencing what a hell-vortex Meta “Support” is.

Social Media 59

Social Media Facebook Media Internal 59

NewsWhip

NOVEMBER 9, 2022

The monthslong saga, however, is not yet over, as the media and public have shifted their interest to what the billionaire will do next with the platform. . This year the popular retailer is closing once again, this time joined by several other major players. .

Twitter 148

Twitter Brand Branding Retail 148

NewsWhip

OCTOBER 6, 2022

The Daily Mail continues to dominate as we once again look at the top publishers of the month, this time ranking the top publishers on Facebook in September 2022. . Its closest rival was once again Nigerian publisher Legit, followed by British publication The Daily Mirror. Let’s dig into the data. .

Facebook 78

Facebook Sports Report Publicity 78

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We talk about being an agency for change makers. Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I’ve been an agency guy pretty much my entire professional life. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

OnePitch

JANUARY 11, 2024

In our conversation with Sara Spruch-Feiner , senior reporter at Glossy , she discussed the significance of investigating journalists before pitching and what kind of pitches she looks out for. “It Know what they write about. The thing about it is that I know what's going on from a top-level perspective.

Pitching 93

Pitching Consumer Trends Viral 93

PR in High Definition

MARCH 27, 2024

But seriously, what are some of the key challenges? Regardless, the Hollywood effect has muddied our understanding of what cybersecurity professionals do, why it’s important, and what an actual threat looks like. And if a breach occurs, trace it back to see what mistakes people are making to ensure that they don’t happen again.

Crisis 71

Crisis Internal International Crisis Communications 71

Ethical Voices

NOVEMBER 20, 2023

What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? ” What is the most difficult ethical challenge you ever confronted at work or that your research has highlighted? It’s a great poster.

Ethics 91

Ethics How To Survey Interviews 91

Maxim Behar

NOVEMBER 13, 2023

How did he decide on this challenge and what motivated him to take up music we will now find out from the man himself. Everybody gave me a piece of advice on what to do, and how to do it. Hosts (Maria Konstantinova and Viktor Dremsizov): That's right the song premiered simultaneously in New York and Sofia.

Radio 59

Radio Film Writing Creativity 59

Maxim Behar

MARCH 27, 2024

Maxim: And I don't see much drama in what's happening, although we experience it a lot. I don't think the deadline will expire today, and it will be extended again. Let's see what happens. Host: Given everything we've heard so far, how do you assess the communication between politicians in recent days. Maxim: Well.

Government 64

Government Conference Television Social Media 64

PRSay

APRIL 25, 2023

In those days at DINFOS, broadcast students who failed to meet the standards would find themselves walking the halls with a hockey stick and everyone knew what that meant. But once again, I never gave up. As I recently reflected on my 29-year military career, resilience emerged as one of the most important keys to my success as a U.S.

Public Affairs 148

Public Affairs Mobile Course Training 148

PRSay

FEBRUARY 21, 2023

I thought, ‘I really like what they’re doing. I thought, ‘Never again.’ Never again will I take the opportunity to tell somebody’s story and not be able to do it because I was nervous or unsure. I try to tell the story of what we’re doing, why we’re doing it and how we’re doing it,” he said. What am I missing?

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PRSay

OCTOBER 3, 2023

We have seen this time and time again, where the issues of diversity, equity and inclusion come to the front burners. The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. Cayce Myers, Ph.D., 13 titled “Bridging Equality: Communicating Post-U.S.

Education 100

Education System Financial Conference 100

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

Communications Conversations

JUNE 25, 2021

A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult of very difficult. Put differently, 4 in 10 communicators have no idea what content their audiences want to read. What can we do about this? What’s top-of-mind?

Survey 183

Survey Meeting Groups Writing 183