HMA Public Relations

MARCH 8, 2018

Working in media relations is fraught with challenges to determine what is – and what is not news. The post What Makes News appeared first on HMA Public Relations. Scott gives examples of this in today's blog post.

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Media Relations Examples Blogging Publicity 45

Business Wire

JUNE 20, 2023

It’s the latest term gaining traction in the ESG world, plastered across more and more news headlines and conference agendas each day. But what is greenhushing, and why should you care? What makes this term different from any of the other (seemingly endless) new acronyms and vocabulary words that pop up every day in this space?

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Blogging Conference Education Publicity 279

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

So what is newsjacking? What makes it so important that we would write about it so often? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.” But how can you keep an organization relevant and visible in the absence of hard news?

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Ethics eBook B2B Blogging 182

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.” That’s why newsletters are so important.

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Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Here is what to keep in mind: Have an updated and professional-looking profile picture, and an appropriate banner photo. And make sure the banner photo is high-resolution and eye-catching. Instead of your job title, include a headline that describes what you do. Evergreen content. This is where evergreen content comes into play.

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LinkedIn Nonprofit Leadership B2B 421

Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent. Speaker Info. Hinda Chalew. Vice President, Product Marketing.

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Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. I don’t see the news hook in this announcement. But a reflexive objection about news value isn’t a good response to a client announcement.

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PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done. See my story in the video about Steve and what he did.

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Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

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Media Relations Trends Media Blogging 378

Flack's Revenge

MARCH 13, 2023

This is all very exciting, because it’s been a mostly (and sorely needed) good news story in the tech industry. But recent events illustrate some fundamental laws of hype – such as what goes up must come down. Enthusiasm for the shiny new toy can quickly turn to skepticism and users’ remorse. can we change the topic?

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Blogging Industry Publicity Media 350

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Make it relevant. No matter what you’re pitching, to gain a producer’s attention, the subject matter must be topical and newsworthy. Are you pitching local news or national?

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Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Patrice Gamble agrees.

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ImPRessions - Crenshaw Communications

APRIL 18, 2022

What should a follow-up look like? If possible, include a new data point or link the follow-up to something timely that broke in the news and is relevant to the subject matter of the pitch. This may make it more enticing for reporters. . News cycle matters. What about social platforms? Timing is everything.

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Pitching Report Twitter LinkedIn 323

PRSay

FEBRUARY 7, 2024

Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance. Why do you think the PR/comms profession is a natural landing spot for journalists looking to make a career change? Do you think working in news editorial naturally gives these professionals a leg up on the comms responsibilities?

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ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. We know what makes the perfect pitch. In the end, it is up to the journalist or their editor if our news is worth their time. . Show them how the story fits with their audience. Be flexible .

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Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Besides the opportunity to work in a fast- paced and ever-changing environment, what else can we call out as a blessing this Thanksgiving? A strong news cycle. Who doesn’t love a news cycle that invites timely story ideas?

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Use the news that’s already breaking.

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ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. But what if you have no news? What happens when your big story from last quarter has run its course? Here are three ways to get media coverage when your company has no news. . Create your own news with research data.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

Selecting the right journalist for a given piece of news is a vital skill for any PR team. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. This is one reason why local media should be part of any PR plan.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

JULY 20, 2021

And, just recently, we here at Crenshaw Communications helped our client Innovid make the announcement of its intention to merge with ION to go public in this way. . It’s huge news for any company that makes this decision, and the coverage needs to match the excitement! This is the time to pour it on. Start pitching early.

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Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

First of all, every news release doesn’t need to include a quote. Why not speak in more tangible terms about what the announcement means? Here are my informal guidelines for making the PR world a better place through better executive quotes in press releases. Make it pithy. Add to the story. It bears repeating.

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Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? But how should I (or anyone) explain it to people who don’t know what it is? What PR Is: Media relations.

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Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

Yet sometimes college professors spend more time telling us what our future looks like rather than showing us how to get there. After all, if a journalist doesn’t make it past the subject line, the pitch will fail. So, make that subject line work hard! Think about how to go beyond what’s asked.

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Pitching Crisis Communications Ethics Course 292

Onclusive

JANUARY 18, 2024

What makes Onclusive’s election coverage impactful? With the Onclusive proprietary news crawler, Critical Mention’s best in class broadcast monitoring and Digimind’s unparalleled access for social listening, including LinkedIn tracking, our comprehensive coverage is second to none. appeared first on Onclusive.

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Report Analysis Construction Data 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

One answer is to make them actionable. For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

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Writing LinkedIn Social Media SEO 310

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The post Technology News Releases: Can you get them noticed?

Technology 195

Technology Data Measurement Consumer 195

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.”

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Publicity Corporate Employee Sports 212

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? and that’s what makes it so valuable. IF you do it. You get it.

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Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today I notice that a new virtual reality game using spatial audio has launched. He’s uniquely qualified to comment on the news.

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Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today I notice that a new virtual reality game using spatial audio has launched. He’s uniquely qualified to comment on the news.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

DECEMBER 8, 2023

The date of ‘Super Tuesday’ (when 14 statewide contests are happening on the same day) is essential knowledge as it helps customers to schedule their own events and campaigns, avoiding this date and the possibility of getting crowded out of the news agenda. Find out more about our Forward Planner in partnership with the Associated Press here.

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Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

The date of ‘Super Tuesday’ (when 14 statewide contests are happening on the same day) is essential knowledge as it helps customers to schedule their own events and campaigns, avoiding this date and the possibility of getting crowded out of the news agenda. Find out more about our Forward Planner in partnership with the Associated Press here.

Television 195

Television Examples Conference Report 195

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. What’s the top priority of a PR person, if not making staying on top of the news? But making a thought leader goes beyond excellent writing.

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B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Dark Reading. ThreatPost.

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Enterprise Trends Journalism Resources 296

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. This is exactly what Google Alerts does. What Is Google Alerts? What Can You Use Google Alerts For?

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Google Publicity Customer Service Web 75

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. What is an editorial calendar? By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Planning Content. Align the Team.

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Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

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B2B Pitching Conference Privacy 256