Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. It’s ok to simply let them know that you’re on it until you have the information you need to fully address the situation.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Prowly

APRIL 11, 2024

Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone.

Report 104

Report How To Media Data 104

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates. Events on the AP Planner are searchable by candidate, topic, and state, allowing users to be on top of the information they need. And, information is checked and verified from source. In the run-up to the 2024 U.S.

Television 195

Television Examples Conference Report 195

Onclusive

DECEMBER 8, 2023

The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate. Events on the AP Planner are searchable by candidate, topic, and state, allowing users to be on top of the information they need.

Television 195

Television Examples Conference Report 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

The best are succinct, informed, and tailored to deliver the freshest content. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.”

Company 203

Company Trends Case Study Crisis Management 203

The Proactive Report

OCTOBER 30, 2023

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. Use a friendly, informal tone of voice.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JULY 27, 2023

What happens if you and your PR team invest more into strategic planning in your campaign workflow. This level of organization ensures that team members have easy access to all relevant information, reducing the risks of miscommunication and missed opportunities. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. What hashtags are popular right now? What podcasts are they listening to?

Analytics 246

Analytics YouTube Analysis Data 246

Onclusive

OCTOBER 19, 2021

What are the benefits? Who and what will we need to do it? Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. What to include in a business case. How will we do it? Sara Eberle.

How To 396

How To Measurement Data Writing 396

Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. While the right messages can shape what you want your audiences to consider and to do, ultimately, communication comes down to what the receiver perceives.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may ask, “What’s different about Typical Software Co.? So is adversity.

How To 310

How To Transportation Software Employee 310

PRSay

FEBRUARY 14, 2024

For PR professionals, remembering King’s legacy might mean “making sure that the information you’re putting out there is culturally appropriate and sensitive to the respective audience” you’re trying to reach, Blackwell said. Storytelling is not only you sharing your story; storytelling is also listening and absorbing information.

Communications 149

Communications Storytelling Government Community 149

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What do employees and customers need to know in the short term? What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure.

Employee 374

Employee Viral Small Business Travel 374

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. Among others, Muck Rack and Qwoted serve different purposes, but they’ve recently become so valuable that we don’t know what we’d do without them. They’re not infatuations, but rather lasting relationships that make our work lives better.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Journalists are very busy, so giving them relevant information is key to PR success. The list goes on. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

It’s a classic case of what not to do in a crisis situation. What went wrong? It was an ambitious undertaking for what was already a complicated process. Offer specific information where possible. When things go wrong, it helps to offer concrete information. As political scandals go, it’s not salacious.

Crisis 323

Crisis Crisis Management Data Radio 323

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. What is the most difficult ethical challenge you ever confronted?

Report 83

Report How To Ethics Nonprofit 83

PRSay

NOVEMBER 15, 2023

What is an “employees first” approach to internal communications? It starts with a simple question: What do employees need from us? Contrast that with internal communications of a decade or so ago, which started with, “What do we want to tell our audience?” What trends in employee communications are you watching?

Employee 125

Employee Internal International Storytelling 125

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Imagine having a tool that monitors the web and delivers free business news and information to you. This is exactly what Google Alerts does. What Is Google Alerts? What Can You Use Google Alerts For?

Google 75

Google Publicity Customer Service Web 75

The Proactive Report

NOVEMBER 14, 2022

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Download the full PDF version of the infographic here . 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

PRSay

NOVEMBER 27, 2023

That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? In those situations, again, the most important thing is to remain composed, to find out the information and work with all of the agencies or spokespeople that may be involved.

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

PRSay

OCTOBER 27, 2023

As Health Literacy Month comes to an end, we must recognize the long journey that lies ahead in ensuring that people across the country receive health information they can both understand and act upon. Health literacy is the ability to find, understand and use health information to make informed decisions about one’s health.

Healthcare 155

Healthcare Government Tools System 155

PRSay

OCTOBER 16, 2023

“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. We don’t hear that story of development. Even when the work is really famous.” You may have to formulate them.

Training 105

Training Creativity Tools Mobile 105

Landis PR

APRIL 22, 2024

This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. It serves as a key tool through which companies comprehensively inform their stakeholders about their sustainability policy, objectives, actions taken, and progress achieved.

Report 59

Report Comparison Data Corporate 59

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it.

Report 170

Report Local Media Pitching 170

Remote PR Jobs

DECEMBER 12, 2022

What are your goals for using PR? What are the opportunities and/or challenges your company is facing? Knowing what areas they’d like to see growth or where they feel they are falling short is the type of intake information needed to craft a well-rounded, holistic PR approach. And for you?

Privacy 264

Privacy Meeting Strategy Social Media 264

Sword and the Script

MARCH 19, 2024

However, that’s not what happens in practice. One survey of B2B technology buyers published recently found 71% of B2B marketing prospects are disappointed in the content for which they’ve traded their contact information. I think we don’t respect consumers’ time.” >>> Need an extra pair of hands? I see it all the time.

B2B 137

B2B Marketing eBook YouTube 137

Buchanan PR

APRIL 1, 2024

What appears in Google Labs is usually an indication of future feature enhancements. Figure 3 shows what is below the fold (scrolling down) from figure 2. In the space provided for the next question, I asked, “ What is the temperature required for days 1-2? What a prime position! You’re not alone.

Engineering 85

Engineering Google SEO Guidelines 85

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. Register to vote, update your voter information and request your Vote-by-Mail ballot at [link] !”. The report doesn’t contain information like that.

Communications 172

Communications Video Social Media Facebook 172

NewsWhip

MARCH 27, 2023

We’ve written about this theme before, and it was a key part of our webinar with Sean deGroot — not all of your stakeholders will have access to the tools that comms teams have, nor do they need all the information that the comms team has, so drawing that distinction is an important part of the job.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

SEPTEMBER 23, 2022

For a society to function properly in a democracy, the people in that democracy must have access to reliable sources of information. This is so an engaged citizenry can make informed decisions regarding institutions and their elected officials. The reporting by internet journalists of the six-week Fairfax County, Va.,

Ethics 176

Ethics Media YouTube Journalism 176

PRSay

DECEMBER 7, 2023

A continued emphasis on credible and diverse sources Our survey found that when generating story ideas, finding sources or verifying information, young journalists often turn to reporting in the field (94%), primary-source networks (92%) and experts and think tanks (92%), much more than they rely on social media platforms.

Journalism 177

Journalism Real Estate Survey Report 177

PRSay

MARCH 7, 2022

As professional communicators, it is our job to help ensure that these decisions and actions have the greatest impact that they can, not only in how they are stated but that they actually mean what they say. What expertise and resources does your organization have that can best help make a difference? What are your employees saying?

Resources 178

Resources Ethics Internal International 178

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Learning from the past.

Conference 180

Conference Crisis Training Public Affairs 180

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Investors now expect a mix of information and entertainment, and multimedia is the go-to tool for meeting these demands.

Infographics 78

Infographics Financial Video Leadership 78

PRSay

APRIL 9, 2024

Spreading lies, spreading false information, either intentionally or unintentionally, has been happening for as long as people have been communicating.” What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI.

Education 94

Education Resources Interviews Study 94

PRSay

FEBRUARY 12, 2024

For PR professionals, remembering King’s legacy might mean “making sure that the information you’re putting out there is culturally appropriate and sensitive to the respective audience” you’re trying to reach, Blackwell said. Storytelling is not only you sharing your story; storytelling is also listening and absorbing information.

Communications 86

Communications Storytelling Government Community 86