Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Critical Mention vs. TVEyes. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Communications Conversations

MARCH 12, 2019

Take this Cision study for example. 1: Banking on quality vs. quantity. I’d rather take a few hits with some key publications vs. 25 hits with publications I (and the client) have barely heard of before. Do you really still need to be using press releases as part of your PR/comms strategy? 2: The SEO angle is dead.

SEO 125

SEO Corporate Course Banking 125

The Resolution Blog

DECEMBER 13, 2017

Cision (or Gorkana in the UK) tells us that The Mail Online has 231,000,946 Monthly unique browsers. Monthly unique browsers or unique user data is provided by the publisher on an annual basis to tools like Cision and Gorkana. Site vs. page traffic According to SimilarWeb.com (A free tool!) So what else do we have?

Measurement 120

Measurement Data Analytics Tools 120

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. Cision says it rolled out a tool in the US called CisionOne. The tool can also be used to produce AI-generated content including emails and tweets to refute misinformation.

Employee 133

Employee Software Survey Tools 133

Cision

AUGUST 2, 2017

The post Understanding Paid vs. Earned Influencer Relationships appeared first on Cision. I look forward to seeing how brands learn to interact with influencers and finally compensate them for the value they provide.

Energy 238

Energy Writing Instagram Brand 238

Sword and the Script

AUGUST 4, 2020

Cision announced “ premium visibility reports ” for press release distributions through PR Newswire. Cision released a “ State of the Press Release ” report which drew some obvious conclusions about COVID-19 and CSR. I’ve previously looked Notified and was impressed ( see this briefing ).

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

APRIL 27, 2019

The State of the Media report by Cision was released this week and provides a window into what’s on the minds of reporters. The survey also revealed several other interesting statistics: Getting it right vs. getting it first. Full report: 2019 Global State of the Media Report by Cision (reg. 1) The top challenges in journalism.

Survey 90

Survey Journalism Study Pitching 90

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.”

Report 225

Report Media Advertising Advertising 225

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Want to learn more about how Cision Global Insights helped Visit North Carolina? View the on-demand webinar today! was a story yesterday.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). What lessons can we learn from partnering with vs. opposing legislators? But not by everyone, nor everywhere. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

Flack's Revenge

APRIL 24, 2018

MYTH 2: If you really want PR just use Cision for press releases. NO, you can’t do it with just a Cision subscription – PR is about RELATIONSHIPS with the press. Most work on a retainer basis (meaning monthly fee) vs. projects or performance. The post Startup PR Myths Busted, via NY Tech Meetup appeared first on.

Agency 159

Agency Strategy Crisis Management Pitching 159

Cision

MARCH 16, 2016

This prevents variations on the same phrase (“Facebook” vs “facebook”) and allows you to see what everyone on the social team is doing. Before using a URL generator , make sure you understand all the parameters involved in building UTM codes and have a living spreadsheet where you can host everything you create. Improve With Data.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are media monitoring companies like BurellesLuce, Meltwater and Cision, which originally began as just that: tools to monitor and catch media mentions, delivering beautiful coverage books and lists. .”

Measurement 50

Measurement Media Analytics Analysis 50

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. Another research tool as valuable as Cision and Muck Rack is LinkedIn. Spy vs. Spy with NewsBios And then – there’s.

How To 121

How To YouTube Pitching LinkedIn 121

Beyond PR

NOVEMBER 29, 2016

Before coming to Cision I worked for a public relations firm for several years. His own team vs Theresa’s team, Theresa vs Robert, his personal relationship vs his career, what the board wants vs what guests want, Westworld as a business vs Westworld as art. The Maze of Many Masters: Who is running the show?

Storytelling 40

Storytelling Agency Creativity Twitter 40

Cision

OCTOBER 12, 2017

As an indie game publisher, our PR strategy shifts towards more tailored and targeted pitching vs. blasting news far and wide. The post Behind the Headlines with Alex Munson appeared first on Cision. 505 Games is a relatively small video game publisher. How does that affect your PR strategy?

Film 160

Film Video Community Social Media 160

Cision

MAY 12, 2017

They also invested too heavily in paid media vs. earned/owned. Turn to Cision and PR Newswire when looking to ensure your brand’s content is communicated via a trusted channel, which reaches media and boosts online discoverability. This tactic worked until Google’s Fred update arrived. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. 6) Cision publishes a report on freedom of the press. c) AI-powered media monitoring vs Boolean search via Signal A.I. “AI-powered NASDAQ: INOD ).

Pitching 61

Pitching Analysis Report Video 61

Buzzstream

MARCH 13, 2024

Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. Not exactly… Digital PR vs. Link Building Digital PR is a tactic for building high-authority links, but not all link building is digital PR. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2016

Muck Rack: PR pros vs. journalists: pet peeve showdown. O’Dwyer’s: Cision brings in CEO from Oracle. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

Cision

MAY 18, 2017

Social Listening: Text vs. Visual. From social listening platforms like Cision to social CRM, you might need to invest in multiple tools to help you get the job done. The post How to Generate Leads From Social Conversations appeared first on Cision. Learn more at nealschaffer.com .

How To 198

How To Instagram Social Media LinkedIn 198

Flatiron Communications

MAY 2, 2017

Cision: I’ve lost count of all the PR industry vendors Cision has gobbled up in recent years. Those alone make Cision a formidable competitor in the PR services sector. One drawback: if the journalist is not on Twitter, don’t expect to find him or her in MuckRack’s searchable database.

Tools 45

Tools Twitter Report Pitching 45

Beyond PR

APRIL 7, 2017

The discussion of company guidance vs. meeting consensus estimates is hardly new. Smith is Director of Marketing, Investor Relations and Shareholder Communications at PR Newswire / Cision. Certainly, in the mid-2000’s (thanks, Enron!) For more information on the Rivel study, please contact Sean McCurdy at smccurdy@rivel.com.

Study 45

Study Meeting Corporate Data 45

Sword and the Script

DECEMBER 20, 2022

I hope to see more committing to quality vs. quantity in all our efforts in 2023. As the cost vs. effectiveness, the transparency and the capability to protect brands on social media are more and more challenged, PR will leverage more on owned media for one part, and on new channels on the other. Seeking out new channels. “As

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

MARCH 31, 2017

What type of sites (including personal social media accounts vs corporate) can be used. Smith is Director of Marketing, Investor Relations and Shareholder Communications at PR Newswire / Cision. Insufficient social media governance policies in place to support social media activity. posted on social media. CLICK HERE.

Social Media 40

Social Media Policies Guidelines Media 40

Sword and the Script

OCTOBER 29, 2019

Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. Some communicators on Prezly even use this for internal communications. 4) Prezly email integration. There’s very little I dislike.

Pitching 63

Pitching Analytics Enterprise System 63

Beyond PR

MAY 12, 2017

They also invested too heavily in paid media vs. earned/owned. Turn to Cision and PR Newswire when looking to ensure your brand’s content is communicated via a trusted channel, which reaches media and boosts online discoverability. This tactic worked until Google’s Fred update arrived. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

MARCH 21, 2024

Don’t get me wrong—media lists like those provided by Cision , Muck Rack , or Roxhill are not bad. According to Prowly’s data, media list database access starts at around $258/mo (Prowly subscription) and goes up to $7,200-$10,000 monthly for subscriptions to tools like Muck Rack or Cision. Why Build Your Own Media List?

Construction 62

Construction How To Media Google 62

Sword and the Script

NOVEMBER 14, 2017

12) Buying vs. building an audience. million, it was selling PR Newswire to Cision for $841 million! But what marketing cannot do, is just keep adding people to cover every new channel. Content however, can be shared across channels, and to the extent, you can build an engaged audience, you achieve scale.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Beyond PR

MAY 18, 2017

Social Listening: Text vs. Visual. From social listening platforms like Cision to social CRM, you might need to invest in multiple tools to help you get the job done. With the growth of visual social media marketing, it is important to note that we can’t always search for conversations in all the social networks.

How To 57

How To Instagram Social Media LinkedIn 57

Bad Pitch Blog

MAY 20, 2010

Give us an idea of scope vs. results if possible. If a reporter tells me they don''t cover the beat my database says they do, I fix it in my database, and tell them how to contact Cision and MarketWire, so they can have their public information updated. Most of our outreach is conducted through very targeted emails and phone calls.

Pitching 49

Pitching Fashion Report Twitter 49

ZudePR

MAY 31, 2015

It’s not Pepsi vs Coke. Named alongside Lee Odden and Guy Kawasaki in Cision North America’s 2015 list of top 50 “must follow” Twitter people utilising visuals and multimedia. There’s always been a strong ethos and a strong community of people experimenting and sharing. ” #36: Alex Yong (New York).

Communications 81

Communications How To Blogging Content Marketing 81