The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. This is particularly, but not exclusively, the case for knowledge workers.

B2C 73

B2C B2B Agency Trends 73

Cision

MAY 16, 2017

Maximizing 5 Major Tech Innovations. These coming trends have benefited my industry, and they can benefit yours, too: 1. This growing device mesh leads Gartner’s list of strategic technology trends of 2016. Advanced Machine Learning. The speed of change is accelerating, and consumers are committed to the ride.

Hotels 198

Hotels Mobile Travel Automotive 198

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. automotive and mobility beat journalists themselves, here are five mobility trends to help inspire your next media outreach: 1 – The COVID-19 Pandemic.

Mobile 73

Mobile Trends Automotive Technology 73

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

NewsWhip

AUGUST 18, 2021

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. It often stirs debate about how much some of this tech actually falls under the category of AI. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 95

Technology Ethics Tools Creativity 95

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. These machines aren’t yet replacing reporters, but they are helping them modernize the more mundane aspects of their jobs. This is a trend that will continue to grow within the PR industry.

Technology 66

Technology Trends Survey Report 66

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. According to their website , the NYSE session front-ended a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals.”

Agriculture 216

Agriculture Transportation Mobile Corporate 216

5W PR

JUNE 27, 2022

Many companies are more than happy to invest in ad tech because of its capabilities to target audiences while generating a lot of insights. By combining ad tech and marketing tech, companies will be able to reach their target audiences by integrating their past purchasing behavior and individual preferences into ad campaigns.

Company 88

Company Strategy Publicity Advertising 88

Stern + Associates

FEBRUARY 1, 2024

One of the top tech analysts and futurists in the world, he quickly summarized the AI landscape and what the top experts have gotten wrong about AI. One of the dangers of last year was that people started to lose their faith in technology.

Technology 111

Technology Policies Government Community 111

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database.

Software 131

Software Pitching Analysis Community 131

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. But promoting the underlying tech is not the same as hyping a finished product. The best way to understand the tech is to just ask.

Technology 177

Technology Comparison Case Study Privacy 177

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

MARCH 3, 2020

Behind all of this is a completely revamped and integrated tech stack. I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. BP : I think this is really the promise of machine learning. Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Presspage

SEPTEMBER 19, 2017

Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. Whether machines will replace humans in the workforce is a topic that dominates the cultural and economic zeitgeist in 2017. The question of automation is about when, not if, it will happen.

Software 83

Software Technology Knowledge Base Creativity 83

Bianchi Biz Blog

AUGUST 21, 2023

Can you tell us what types of stories, trends or issues are on your radar now? In this realm come autonomy and digitalization as well — anything that can help operators and machine owners increase efficiency and uptime while reducing efforts of operators. What story or stories are you most proud of?

Meeting 72

Meeting Automotive Engineering Journalism 72

Agility PR Solutions

NOVEMBER 4, 2019

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […].

Real Estate 60

Real Estate Consumer Trends Publicity 60

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 92

Agency Trends Marketing Survey 92

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

5W PR

JANUARY 25, 2018

With over 4,000 companies showcasing the latest and greatest technology advances, and an additional 500+ up and coming startups hoping to inspire attendees with their showmanship, CES is THE event for discovering trends that will drive the industry forward in the year ahead. Trends to Watch in 2018. AI/Machine Learning.

Fashion 60

Fashion Technology Trends Education 60

Waxing UnLyrical

MARCH 31, 2019

Between media overhype coming out of the tech industry and the job-replacing society-ending fear drummed up by the mainstream press, one must feel caught. After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help.

Analytics 65

Analytics Data Pinterest System 65

PR 20/20

JULY 30, 2019

During her keynote, “Automated, But Not Autonomous,” Angela Pham shared insights and examples of how her team gives human voice to machine learning. During his session, he provided tips and best practices to optimize keywords for voice to take advantage of the trend. As with any new tech, AI can be scary because it’s unknown.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

SEPTEMBER 17, 2019

Tech industry. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. There’s no better way to improve your agency (and its bottom line) than to come together and learn together!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Bianchi Biz Blog

FEBRUARY 2, 2023

Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants. There’s no question that it could change the way we work.

Automotive 80

Automotive Training Customer Service Data 80

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. In each case, the machine does an isolated task better, faster or cheaper than humans can. This will help to ask the right questions like “ What kind of machine learning do you use? ”

Marketing 59

Marketing Data Technology Analytics 59

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? 2015 has been a year of learning & sharing. human talent vs. machine in PR.

eBook 120

eBook Google Tools Analytics 120

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. What’s a fax machine? And, I’ve always respected his viewpoints. Seems informed. Opinionated.

Social Media 60

Social Media Media B2B Content Marketing 60

Contently - Strategy

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. Educational Courses Are Lead Gen Machines.

B2B 130

B2B Trends Video Course 130

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Internal communicators can “associate every communication with an initiative and correlate engagement to feedback trends and business performance.”

Internal 63

Internal International Data Media 63

PR 20/20

SEPTEMBER 14, 2018

Every day, I’m inspired to learn from my colleagues, clients, industry peers … I learn a lot about life from my two-year-old son, too. She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Some of Beth’s tips here: If you see it three times, declare the trend.

Enterprise 46

Enterprise Agency Creativity Print 46

Sword and the Script

DECEMBER 26, 2023

Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. Savvy PR teams will learn the lessons from the recession and still keep an element of their programs oriented towards demand generation so the impact can be felt.

Writing 190

Writing Communications Marketing B2B 190

Konnect Agency

APRIL 6, 2021

With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Distilleries used the machines and tools available to them and started creating sanitizing products to meet the supply and demand. It presents room for growth and space for innovation toward cleaning devices.

Travel 52

Travel Film Guidelines Consumer 52

Contently - Strategy

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. Here are the five biggest trends you need to know. [If But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. Educational Courses Are Lead Gen Machines.

B2B 57

B2B Content Marketing Trends Marketing 57

Stern + Associates

JUNE 5, 2023

The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 99

Technology Ethics Leadership Groups 99