ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

They also offer lots of opportunity for tech PR teams. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. With that in mind, here are five key cloud computing predictions that present content and PR coverage opportunities in the year ahead.

Trends 182

Trends Privacy Technology Data 182

Agility PR Solutions

SEPTEMBER 2, 2021

The COVID crisis halted most business strategy in its tracks, and many leaders are still trying to figure out when and how to get the strategic planning process back on track. The post 7 trends for an effective 2021 strategic planning process—and why leaders must act now appeared first on Agility PR Solutions.

Trends 146

Trends Crisis Strategy How To 146

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. This is particularly true for B2B PR and marketing teams. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. Targeting local and small businesses.

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

OCTOBER 7, 2020

Many business units are having to relook at how they operate, PR and communications among them. With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Short-Form Videos.

Trends 105

Trends YouTube Tourism Video 105

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 16, 2020

The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. We will begin seeing more jobs and spending from both businesses and consumers. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. are safe for now. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

DECEMBER 29, 2021

Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended. That means right now is the best time for companies to start utilizing these trends in order to achieve success in the new year. TikTok Marketing. TikTok Marketing.

Social Media 60

Social Media Trends Media Instagram 60

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. If you oversee a team of PR strategists, simply give them a hug.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

Shift Communications

JANUARY 3, 2022

This created dramatic changes in workforce trends and issues. And we’re sharing that insight here with a list of workplace trends businesses can expect to see in 2022. In 2021 alone, we’ve seen brands like Coursera and Udacity go public and prep for IPOs. Our clients have dubbed this workforce trend “The Big Boomerang.”

Technology 78

Technology Trends Employee Mobile 78

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. However, it’s also worth noting the inclusivity ethos ingrained into the business. In 2021, we began to see brands step away from the status quo.

Trends 78

Trends Marketing Consumer Community 78

Shift Communications

APRIL 13, 2022

ICYMI : LinkedIn enhanced its LinkedIn Event/Live experience with event ads and rolled out Business Manager. Twitter Trends & Changes. Then-CEO Jack Dorsey resigned in November 2021, making waves about the future of the platform. This made data sharing among Ad Accounts easier. Use all its features to the fullest ability.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

5W PR

DECEMBER 7, 2020

It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. 78% said so. Instagram was close behind at 70%.

Social Media 103

Social Media Trends Media Policies 103

Stern + Associates

MARCH 27, 2024

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. The job market and in-demand skills are in flux, resulting in high-profile redundancies, but the trend of declining talent pipelines in key areas – especially artificial intelligence – is real.

Strategy 114

Strategy Communications Employee Groups 114

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. We took the master class in running business as an art form from Joanna, who retired in 2021 and remains our trusted advisor. and the San Francisco Business Times.

Skype 122

Skype LinkedIn Media Training Agency 122

NewsWhip

SEPTEMBER 21, 2023

The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. No longer are you scrambling to react to breaking news or trends; you’re one step ahead, guiding the narrative rather than chasing it. What was the business benefit of all this?

Analytics 88

Analytics Media Crisis Insurance 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Beyond the umbrella of cybersecurity, PR pros need to adopt a granular understanding of their focus and expertise.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

MARCH 16, 2021

The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. More than a proactive partner: an extension of your marketing and PR team.

Survey 150

Survey Marketing B2B Comparison 150

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. As such, the value of PR and communications has grown in the eyes of business.

Communications 161

Communications Survey Education Leadership 161

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How is PR for such far-off possibilities different? How Soon is Now? A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 99

Survey Trends Marketing Creativity 99

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. This is the most unexpected finding of all. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Brand sentiment and consumer behavior. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Will consumers remain loyal or take their business elsewhere? Taylor Swift seems to be everywhere.

Communications 147

Communications Film Radio Reputation 147

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Remote PR Jobs

MARCH 22, 2022

In 2020 and 2021, employees got a taste of the simpler life and the benefits it brought, including working from home, avoiding long commutes, and calling into meetings in their shorts and pajama pants. Emerging Trends. Is it business as usual? But you need to pay even more attention to the current client. Cue pajama pants!)

Employee 130

Employee Guidelines Meeting Trends 130

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. There’s good news here, however.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves.

Social Media 86

Social Media Media Mobile SEO 86

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. Although they are not on the list, PRSA San Francisco and Media Bistro are two other great resources for PR professionals. PR Daily is the go-to site for improving PR skills.

Blogging 119

Blogging Case Study Journalism Resources 119

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. The contributors are all familiar faces in PR and communications circles: Michael Smart , Michelle Garrett , Stacey Miller , and Shel Holtz.

Survey 118

Survey Communications Ethics Measurement 118