Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

Onclusive

MAY 10, 2018

Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. So how can you turn your email, or shall I say Gmail, into a mecca of usefulness? Gmail plugins that will have you embracing email.

Storytelling 230

Storytelling Technology Tools Infographics 230

The Hoffman Agency

MARCH 21, 2024

As the dust settles from Indonesia’s recent presidential election, the nation is readying itself for a new chapter under Prabowo Subianto. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector?

Leadership 69

Leadership Biotechnology Policies Local 69

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. It focuses on increasing awareness about cybersecurity risks and providing educational resources to help individuals and organizations better understand and mitigate those risks.

Education 110

Education Employee Measurement Agency 110

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Cision

SEPTEMBER 11, 2017

When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . Consider the following three primary audience types targeted by IROs. The Sell-Side.

Banking 192

Banking Newspapers Study Company 192

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. The app, which delivers short, addictive video clips that are influencing both pop culture and digital content, caters to an audience looking for a new, exciting, and entertaining way to connect.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. It can link news mentions to marketing metrics such as conversions, even if an article doesn’t have a link to your website. This is a humdinger of a summary and I’ve spent (too) many hours on it. Notified (formerly Intrado).

Software 152

Software Tools Print Technology 152

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

Maxim Behar

MARCH 14, 2024

To arrange the Oscars on your birthday. To arrange the Oscars on your birthday. Let's start, perhaps, with the general question. Are you excited about the Oscars? Do you have a favorite? Have you watched any of the nominated films for Best Picture? Maxim: Now. first, I'm excited about Peter's birthday. Just a little more. it depends.

Film 59

Film Industry Television Technology 59

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. In fact, they want reassurance that you are doing your part to positively contribute to important ESG issues. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

Cision

APRIL 7, 2016

Now, 63 percent of users (up from 47 percent in 2013) log into their accounts to get the news. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Sword and the Script

JULY 14, 2020

Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. ROI and proving value 2. Educating executives 3.

Survey 135

Survey Measurement System Education 135

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Nearly three-quarters (78%) of U.S-based Where I had something to add, I inserted commentary denoted by italics.

Survey 101

Survey Report Media B2B 101

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Not in today’s PESO PR model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Buzzstream

MARCH 21, 2024

So, here is how you can build your own media list that is more up-to-date, relevant, and better quality than anything you would pay for. Why Build Your Own Media List? Curating your media list solves this. If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter.

Construction 62

Construction How To Media Google 62

Stephen Waddington

NOVEMBER 19, 2017

I’ve also included a call to action that may be helpful in your planning for 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know. They’re not so much predictions as a work in progress. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. What’s should PR pros know about the new PRSA guidance that was issued on November 20th? This technology is going to help us practice our profession better.

Ethics 82

Ethics Publicity Guidelines Technology 82

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. In 2017, the tsunami of content will only increase.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

MAY 11, 2019

But it’s not impossible, and there are a lot of resources and ideas for understanding the impact. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. On one hand, it gets dinged for a lack of measurement. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

MARCH 7, 2023

These individuals prioritize the creation of time in their busy lives each day to educate themselves on new concepts and ideas. Marketing is a fast-paced and ever-changing industry, meaning staying up on the latest trends, techs, and best practices is constantly important to your career. Did we mention many of them are free , too?

Course 52

Course Marketing Analytics Google 52

PRSay

APRIL 6, 2018

It became clear during the year that technology is often driving the severity and speed of the threat. It became clear during the year that technology is often driving the severity and speed of the threat. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Viral videos. Cyber thefts.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition.

Software 101

Software Analysis Data Tools 101

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 14, 2020

Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. SM: I look at our challenges in two ways: internal and external.

Marketing 79

Marketing Data Wireless Industry 79

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. Many things are said to make the world go around.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MAY 26, 2020

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Brett Lofgren (President, NewsWhip ): It’s been impressive to read about all of the company’s accomplishments: best new agency, small agency, boutique agency, the list goes on. What makes working for and working with the Clyde Group unique?

Groups 78

Groups Crisis Management Crisis Public Affairs 78

Critical Mention

NOVEMBER 9, 2018

Blogs are an effective way for PR and marketing pros to get information quickly and easily. With so many blogs out there, the challenge becomes which ones to choose while you’re on your daily commute, coffee break or even at your desk. It’s often the first voice to recognize and comment on new shifts in PR practices.

Blogging 61

Blogging Resources Internal International 61

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. This is post 1 of our 5-part #CreativePR blog series.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. This is my annual long-read essay on the future of the PR business. It’s a work in progress. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. In today’s 24-hour news culture, every embarrassing incident is reported in all its lurid detail, whether it’s true or not.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

FEBRUARY 26, 2021

Its cross-cultural insights are widely cited in media outlets such as The Financial Times, The Wall Street Journal, The New York Times, The Economist, Fortune, Forbes and others. When brands are more trusted than media and other Trust Barometer findings. Watch webinar. Read transcript. Paul Quigley, CEO, NewsWhip. Tonia: Let’s go.

Brand 78

Brand Branding Media Government 78

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events.

Industry 71

Industry Marketing Enterprise Mobile 71

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Media relations needs to be two-way. The value of earned media lies in independent editorial published at scale. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115