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“Walk the Walk; Talk the Talk” – Thoughts on Teaching

Waxing UnLyrical

I never really gave this a whole lot of thought as I was wending my way through my own college adventures. But I’m not just teaching. Why do I do this on top of teaching four-to-five courses each semester as well as supervising a dozen or so public relations interns and advising a couple dozen students? Why am I on this rant?

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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Active listening provides the opportunity to engage in the message being presented and validate the speaker’s thoughts and positions, ultimately building trust. An associate teaching professor, Izquierdo also serves as faculty program director for FIU’s top-ranked Global Strategic Communications (GSC) graduate program.

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Habit stacking: 8 public relations podcasts to add to your playlist

Sword and the Script

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 127
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9 Strategies for Building a Winning Professional Brand

PRSay

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Never expect your job to teach you everything. Our professional brands are not dissimilar from the brands of companies or products. Do your SWOT. Where to grow next.

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Accreditation Inspires Sense of Pride in the Profession

PRSay

I am not the best test taker, and the thought of going to the exam center alone was daunting. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. I found that it was easier than I had anticipated. My advice: Do it now!

Ethics 208
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The Best Piece of Writing Advice You’ll Ever Need

PRSay

The habit comes from committed study, organized thought and constant practice. Don Bates, APR, Fellow PRSA, teaches graduate PR writing and management at New York University. He also teaches business writing worldwide. Is this orator not the conceptualization of the perfect PR practitioner?

Writing 138
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From Breakthrough IP to Market Domination

Flack's Revenge

I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. To Brand or Not to Brand.