Solo PR Pro

APRIL 6, 2021

I spend the bulk of my time identifying potential storylines and Op-Ed opportunities in specific market sectors where my clients' thought leadership and subject matter expertise can be brought to bear. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Prohibition

FEBRUARY 15, 2017

After that I’d set up an incognito blog and reveal things I thought would benefit the people. SocialSignIn, based in Birmingham, has been operating since 2012 and enables its users to… Tags: prohibition, work, business, news Prohibition shortlisted for 2014 CIPR 'Outstanding Small Agency' award 43 What a way to end the week!

Hotels 86

Hotels Social Media Fashion Agency 86

PR Job Coach

JULY 29, 2011

Have you thought about making a job for yourself? Start building your own “thought leadership” credentials by blogging, commenting, tweeting or employing numerous other social infrastructure platforms. Career Control Career Development Job Search Make your own destiny Online Reputation Tags' Leave no stone unturned.

How To 176

How To Leadership Government Reputation 176

Contently - Strategy

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. This is a great tactic for thought leadership content, in particular. This is a great tactic for thought leadership content, in particular.

Ethics 73

Ethics Social Media Trends Viral 73

Cision

AUGUST 11, 2015

The medium can be used for thought leadership, to offer an insider’s view into a particular industry, to tell people’s stories … you get the idea. Use descriptions, tags and show titles and notes to your advantage. They’re loyal and vocal, too, meaning they’ll share the podcast with friends, family and colleagues.

Software 120

Software SEO Video Education 120

The Hoffman Agency

AUGUST 19, 2022

As my time at Hoffman draws to a close, I’ve learned that PR is not what I thought it was. Working in an agency is a crash course in time management, deadline management, client communications and internal communications with my manager, team leads, senior leadership and more. By Mythily Nair, Intern.

Internal 36

Internal International Pitching Storytelling 36

Solo PR Pro

JANUARY 11, 2021

In addition, the transition to new, saner federal government leadership will prove to be both positive and challenging as PR counselors determine how best to counsel clients in the new political climate (which will continue to affect business and communications writ large). As we settle further into 2021, it will be a year of healing.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JUNE 11, 2016

3 Thought-Provoking Reads on Blogging. Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Solo PR Pro

JUNE 25, 2019

Starting a podcast can be an effective way to reach your target audience and demonstrate thought leadership. Share in the comments below or on social media and remember to tag #solopr! Solo PR pros are increasingly adding podcasts to their media outreach, but podcasts can also be a useful tool to develop business.

Leadership 72

Leadership Tools Video Local 72

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s no longer a given that the most successful influencer campaigns rely on big names with big price tags to promote brands. We’re seeing new trends in social influence that offer new opportunities for PR and marketing campaigns. The first step is to know your influencer categories. Creative freedom for influencers.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

MAY 4, 2021

The price tag was $17.8 In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire. Give our services a try. Meltwater acquires social media influencer platform. million in cash and earn-out – which represents 1.4 times Klear’s revenue in 2020.

Tools 99

Tools Survey Pitching Analytics 99

Ishmael's Corner

JUNE 2, 2015

If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Home Page Title Tag : I figured I could slip in one nerdy action. Go to the agency’s home page, access the source code and examine the title tag. PR agencies who can generate a media footprint for themselves show that they a.)

Agency 60

Agency Real Estate Mobile LinkedIn 60

Cision

JANUARY 18, 2016

More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. Of course, relative to WordPress (3.6

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Tribe Builder Media

JUNE 26, 2019

Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online. Check out our CEO’s thought leadership column in Entrepreneur Magazine. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online. Check out our CEO’s thought leadership column in Entrepreneur Magazine. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

PR 20/20

MAY 22, 2018

To maintain power, the Party invents Newspeak, a reductionist language that eliminates the ability to express complex thought. It’s a world where content producers think two opposing thoughts—without realizing that one negates the other. Lazy thinking is thought leadership. Welcome to the world of doublethink.

Content Marketing 79

Content Marketing Writing Tools eBook 79

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. But the price tag is too high. It comes down to knowing what media need and respond to, and following your instincts for a good story. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

NOVEMBER 24, 2020

You can also clip snippets of the interview and provide additional thought leadership should you have an update or more details to share. Podcast hosts are generally pretty adept at their own SEO as they promote each episode and will tag their guest and business, so why not maximize those efforts on your end as well.

SEO 52

SEO YouTube Instagram Reputation 52

Communications Conversations

OCTOBER 31, 2019

For example, Sara routinely participates in a huge LinkedIn hash tag trend: #MotivationMondays. Other times she talks about leadership. It SEEMS like she just got a pic of this and shared her thoughts as it happened. Next, look at the KIND of content she posts. Sometimes she talks about compassion. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Beyond PR

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. Make sure to tag the blogger so she sees you marketing her post for her. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Blogging 61

Blogging How To Small Business Guidelines 61

Communications Conversations

DECEMBER 5, 2019

And, she was recently hired by Amy Bear Smith , someone I’ve long thought was pretty darn smart. So, I thought, why not feature her here today as a PR Rock Star? How do you think that prepared you for these leadership roles you’ve assumed recently? So, the cues are all positive. You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

NOVEMBER 28, 2017

Images files should be given a name that’s relevant to the content, alternative tags (ALT tags) should be entered, the files need to be sized properly. If you enjoyed this post, you might also like: B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds. b) Successful bloggers use analytics.

Study 78

Study B2B Marketing Survey 78

Solo PR Pro

DECEMBER 12, 2017

Demonstrate thought leadership and ensure visibility by emailing past clients with insight on one trend to watch for in 2018. Let us know in the comments or tag us on social media using #solopr! Choose one social media channel to be active on and commit to commenting and engaging with others for 15 minutes each day.

Energy 64

Energy Measurement Social Media Leadership 64

Shift Communications

MAY 14, 2015

Interestingly, the defense company has invested the most in advertising and analytics tools, with over 20 tools across a range of capabilities – everything from tag management to audience scoring to advertising platforms. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? So don’t leave it up to chance.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

SEPTEMBER 17, 2019

A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. and I thought it could be a useful tool for content marketing. The concept struck me as something as a mix between Curata and Paper.li

Marketing 74

Marketing System Analytics Content Marketing 74

Waxing UnLyrical

JULY 18, 2019

When it comes to influencers, building the right relationship means finding someone who will have the best benefit for your brand, who has the thought leadership and dedicated followers that can build trust and amplify your message. Your community, your influencers and your customers define your brand. Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Stuart Bruce

MARCH 13, 2015

My dilemma was deciding which of the many fascinating ideas and thoughts I’d heard and seen to include. Nurul Shamsuri on her communication and leadership panel with Weber Shandwick EMEA CEO Colin Byrne. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT. Gábor Hegyi on place branding. That was the plan.

Video 60

Video Internal International Communications 60

Sword and the Script

JANUARY 8, 2019

The best remedy is to build a relationship with sales and – at the organizational or leader level – to put into place a thoughtful system for cultivating references. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

APRIL 25, 2017

You’ve got to build relationships: Attend key influencers sessions and live tweet interesting commentary; tag the speakers where it’s appropriate! Pro tip: Put a little paid social spend behind both your promotional and thought leadership content on the conference hashtag. To stand out, you’ve got to do something different.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

NOVEMBER 29, 2010

There’s a lot you can learn from musicians and their music: they can help express a thought or feeling in 4 minutes or less; the right song can lift your mood on a bad day; and a band has the ability to rally an organization to an important cause with a fitting melody. If it’s got a good vibe, I’m there. Regardless, thanks for visiting!

Film 70

Film Measurement Leadership Twitter 70

MaccaPR

AUGUST 5, 2015

We recommended then that each post be credited to the executive in charge of tracking those very regulations - the thought leader who was the source of that knowledge. When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina?

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

AUGUST 9, 2016

Campaign tracking: All URLs that will be shared have been tagged using Google’s URL builder tool , in order to monitor traffic and conversion sources. Seems pretty thorough. But there’s more you can do to help your content marketing plan surpass your expectations for success.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

MARCH 7, 2016

The good news is that a facelift for your company’s online newsroom doesn’t necessarily carry a hefty price tag; but making it a journalist-friendly, content-rich hub does require careful planning. A similar survey by TheNewsMarket found that 66 percent of journalists visit online newsrooms every week, while one third visit them daily.

How To 48

How To Media Print Real Estate 48