Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Open-Ended Pitches: Editors are bombarded with pitches daily, and their time is precious.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Cision

APRIL 14, 2017

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers. A simple way to do this is via social media.

Media 231

Media Pitching Social Media Instagram 231

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Journalism 206

Journalism Trends Social Media Pitching 206

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Advertise on social media.

SEO 102

SEO Film Advertising Advertising 102

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 147

Survey Software B2B Pitching 147

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

How To 245

How To Media Report Interviews 245

Solo PR Pro

AUGUST 8, 2023

Think about that ‘big dream' client you've wanted to pitch, or a project that seems just slightly out of your current capabilities. For instance, if your goal is to pitch to a dream client, the initial steps might include researching the client's industry, developing a targeted strategy, and networking with relevant stakeholders.

Pitching 78

Pitching Resources Course Social Media 78

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Flack's Revenge

DECEMBER 14, 2016

This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. So I repeated my Quora question, this time with that hash tag – and hit pay dirt. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 6 Statistics on How Journalists use Social Media. Need an extra pair of hands?

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. The price tag was $17.8 It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. In other words, we’ll be set-up to track team activities, pitch performance and more in one place.”.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. Media lists and spreadsheets. More than half (57%) of PR people use spreadsheets for media lists. International media. Tips for pitching international reporters by Business Wire.

Technology 93

Technology Software Survey Internal 93

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. A/B Testing.

Pitching 78

Pitching Local Newspapers Policies 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Cision

JULY 13, 2016

Now, thanks to technology (and restraining orders), we have much easier ways to connect, including social media. Today’s journalist is social media savvy. In fact, two-thirds of journalists use social media daily. And still others find their media resources and experts there. Others scour the sites for news to cover.

Pitching 120

Pitching Strategy Social Media Fashion 120

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It takes carefully cultivating a relationship with the media until you reach a point where they trust and like you. It starts long before the pitch. How do you build that trust?

Pitching 120

Pitching Writing Social Media Industry 120

Cision

OCTOBER 20, 2015

You’ve pitched countless journalists , but nobody’s biting. Now, keep in mind you don’t want to attack them with an in-person pitch, but as you converse, you can engage that journalist and start a relationship that will be a lot more fruitful than a cold email. Want more tips for pitching journalists? Before you do, read on.

Trade Shows 120

Trade Shows Pitching Conference Meeting 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 151

Media Relations Media Print Software 151

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

MaccaPR

AUGUST 18, 2020

Here are the six biggest takeaways from Maccabee’s Sharper Angle panel event, “Broadcast Media in the Wake of COVID-19: The Do’s and the Don’ts.” Do your research before you pitch. Don’t pitch true crime to “Twin Cities Live” and understand that Rajkumar’s Sunday talk show can be pre-empted by Twins games.

Interviews 71

Interviews Skype Radio Pitching 71

Cision

JULY 11, 2015

Another great option is the tag-a-friend contest. Ensure your brand abides by the FTC’s new social media guidelines by requiring entrants to use disclosure statements or hashtags in their posts. Don’t set yourself up for a social media crisis. Finally, make sure the hashtag will fit across all social media platforms.

Instagram 120

Instagram Guidelines Travel Pitching 120

Konnect Agency

MAY 12, 2020

As a publicist, you can use the social media platform to stay in touch with journalists, share your work, reach out to sources and build your community of clients (both existing and potential), media and peers. Hashtags allow users to scan topics and see all the latest social media chatter on the subject. also follow hashtags.

Twitter 102

Twitter Social Media Energy Resources 102

Prakkypedia

OCTOBER 4, 2016

Announce your speaking engagement on your social media channels: LinkedIn, Twitter, your blog and so on. Send short details of your speech to news media, for inclusion in their ‘business diary’ section: what, when, where, who. Devise a hashtag for your presentation and ask your audience to share their thoughts using that tag.

Publicity 99

Publicity Film LinkedIn Pitching 99

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 13% accept pitches on Twitter – and those that do tend to make this clear in their Twitter bio.

B2B 103

B2B Twitter Brand Branding 103

Cision

AUGUST 30, 2017

Then, go ahead and tag the celebrity on social media. Consider the following example — if you want to attract the attention of the top golfing expert in the country you should pay attention to what he is already tweeting about or sharing on social media platforms. Go ahead and pitch a few article ideas to that site.

Strategy 243

Strategy Writing Social Media Guidelines 243

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. I outlined this feature at length in a post about building your own media list.)

Digital PR 62

Digital PR How To Media Google 62

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Brazilian legend Ronaldinho is just as popular off the pitch as he in on and makes number 7 on our top 10 most influential sports stars on social media.

Sports 54

Sports Social Media Instagram Media 54

Solo PR Pro

DECEMBER 8, 2020

This might include drafting pitches or press releases for the media, writing articles for the company website or guest blogs or creating social media posts. Some tactics you may need to plan for are: publishing website design and content changes made or new pages and posts, social media activation or media relations efforts.

Social Media 68

Social Media Pitching Writing Measurement 68

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66