Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Top Tip: More than 80% of users do not tag a brand’s handle or hashtag when posting on social so you won’t be alerted to mentions.

How To 195

How To Tools Analytics Reddit 195

Cision

FEBRUARY 13, 2017

How it can help communications and marketing professionals: You may use a Google Voice number for a unique purpose (hotline), use the desktop version to manage bulk texts, take advantage of its integration with Google Contacts to manage text segmentation and delivery. Google Contacts. Google Docs. Google Maps.

Google 244

Google Mobile How To Skype 244

Cision

MAY 16, 2015

Tag Management. Google Tag Manager is a free tracking tool—similar to Google Analytics—except this function is designed to measure much more granular data from your website or landing page. Want to learn more about Google Tag Manager? Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Critical Mention

MAY 31, 2019

Create a targeted meta tag. One of the most effective ways to get more viewers to your website is to have targeted meta tags. Your meta tags should include your focus keywords. If you use the right meta tags, you boost your chances for your page to have a higher search ranking. Use PR outreach effectively for backlinks.

SEO 102

SEO Film Advertising Advertising 102

Presspage

SEPTEMBER 25, 2022

Organizing and managing your media inquiries is a huge task that requires streamlining. Instead, a more streamlined approach to managing your media responses ensures that you have the right insights to help you become proactive rather than reactive when managing inquiries from the press.

System 78

System Software Tools Strategy 78

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. Financial planning and management empowers you to optimize your earnings and have peace of mind about your financial security. Tag us on social media using #solopr or comment below!

Financial 85

Financial Insurance Insurance Training 85

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? It’s a social media management dashboard, not a mention monitoring solution.

Software 100

Software Google Reputation Social Media 100

Cision

MARCH 30, 2015

Well, Twitter has just teamed up with Foursquare to tag locations in tweets. We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Solo PR Pro

OCTOBER 6, 2020

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros manage their time. This month, we asked our panel of solo PR pros to tell us how they manage their time. I rely on a mix of human and AI support to help me manage my time.

Social Media 128

Social Media LinkedIn Resources Communications 128

Cision

NOVEMBER 27, 2017

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. Then, those audience members are tagged and monitored all the way through to the lead or sale.

Video 231

Video Media Measurement System 231

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Cision

MAY 26, 2015

In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site. Facebook has a similar convention, called “conversion pixels.

Facebook 120

Facebook Analytics Measurement Google 120

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience.

Consumer 78

Consumer Trends Marketing SMB 78

Flack's Revenge

DECEMBER 14, 2016

It occurred to me that the PR measurement crowd might have some answers – and that an easy way to get their attention would be to use the hash tag #MeasurePR, one that I’d seen in the Twitter chats on the topic. So I repeated my Quora question, this time with that hash tag – and hit pay dirt.

Measurement 120

Measurement Exercises Interviews Tools 120

Presspage

JULY 4, 2017

Some other recently implemented updates include improvements to the way internal searches are conducted and how newsrooms are indexed by search engines: Custom or specifically tagged releases can now be excluded from the Newsroom search results. Sitemaps are now multilingual for better indexing in external search engines.

Report 68

Report Engineering Internal International 68

Newsfile

JUNE 28, 2023

Public Relations & Reputation Management: Keep track of what is being said about your company. This includes either posts where your company name is tagged ( @mentions ) or posts where your company name is mentioned without tagging. But, what if someone mentions your company name without tagging?

Media 52

Media Analytics Radio Google 52

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. The terms of the deal were not disclosed.

SEO 132

SEO Content Marketing Marketing Software 132

Presspage

JULY 12, 2018

Case templates: To better manage the Cases, you can now flag a case that is a template when you create a new case or by updating it in the ‘Case Information’ section. Be sure to check the roadmap in the main PressPage Manager menu (top-right corner) for upcoming functionalities!

SEO 60

SEO Media 60

Solo PR Pro

AUGUST 8, 2023

Breaking it down into smaller, manageable tasks can make it less daunting. Let us know in the comments or tag us #solopr on social media. Let these aspirational objectives guide your goal-setting process. “It It is better to aim high and miss than to aim low and hit.”― Les Brown 3. We’d love to hear from you!

Pitching 78

Pitching Resources Course Social Media 78

Solo PR Pro

DECEMBER 20, 2022

In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business. 5 solo PR pros share their No. 1 business goal for 2023.

Resources 77

Resources Energy Small Business Corporate 77

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Project management is everywhere.

Software 152

Software How To SEO System 152

Solo PR Pro

JANUARY 11, 2022

In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. But the overhead of dealing with multiple small clients is hard to justify from a business management standpoint. There’s a whole community of like minded people you can lean on.

Writing 98

Writing Community Storytelling Education 98

5W PR

OCTOBER 14, 2020

In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Set up a special social account to manage customer complaints and support. Some customers post messages without tagging a brand’s social accounts. Here are some ways to ensure success.

Social Media 88

Social Media How To Media Guidelines 88

Stephen Waddington

SEPTEMBER 26, 2018

There are exceptions such as CoverageBook (reporting), Mynewsdesk (newsrooms and workflow), Prowly (customer relationship management and workflow) and ResponseSource (database and wire service). Relationship management for media and other stakeholders HubSpot CRM (free for up to 1,000 contacts) and MailChimp (free for up to 2,000 contacts) 7.

Tools 117

Tools How To Google Analytics 117

Solo PR Pro

NOVEMBER 3, 2020

But imagine working with a client who simultaneously sends you emails, leaves voice messages on your cell, tags you in random conversations in their company Slack channel and texts you from time to time. By managing expectations upfront, you can do your best to ensure there is no future disappointment on either the client’s side or yours.

How To 90

How To Communications Pitching Meeting 90

Cision

NOVEMBER 7, 2016

In this piece, I want to demonstrate all of the style tools in your arsenal using the WordPress content management system CMS as a guide. Insert “Read More” Tag. This is an interesting tag. You generally would use this if you cut and paste something with a link, or if you had a second thought about a source.

How To 308

How To Tools SEO System 308

Buzzstream

JANUARY 16, 2024

These tools help you find link opportunities and effectively manage your outreach efforts. It also includes information like header tags, word count, structured data, and more. For instance, if you wanted to ensure all your title tags include your website’s name, you could easily bulk import that change.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

FEBRUARY 14, 2023

AI helps in tagging and organizing PR data Natural language processing is perhaps the original gangster of AI in PR software. For example, some are using AI to tag and organized data automatically. Yet the PR software community has been taking this to new levels.

Software 133

Software Pitching Analysis Community 133

Solo PR Pro

MAY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term. 5 solo PR pros advise on crisis communications.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Buzzstream

APRIL 8, 2024

Below, Lizzie Parr, PR Manager at Motorpoint, shares how BuzzStream has helped simplify the team’s outreach process and why utilising the post-outreach data available within the platform is essential for driving results.

Pitching 78

Pitching Data Examples Retail 78

Cision

MARCH 16, 2016

“Tagging campaigns with UTM parameters is critical for any marketing team to track successes by channel. Using tagging, you can see how people engage with your site through Google Analytics. Click numbers are great, but conversions are even better, especially when you’re looking to prove your ROI. Improve With Data.

Measurement 120

Measurement Analytics Product Launch Facebook 120

5W PR

MARCH 15, 2021

Content can be better managed by removing old ones while retaining current ones. Once there, enter a keyword and hit the “tags” column. Simply go to that brand’s profile page, then hit “following,” and “notifications.” There, it’s simply a matter of toggling which notifications are desired like posts, stories, videos, etc.

Instagram 88

Instagram Privacy Agency Facebook 88

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Experience of managing junior team members.

Agency 54

Agency Creativity Hotels Social Media 54

Buzzstream

JULY 29, 2020

This week, we’ve checked off two more features that are most avid users have been asking for – better ways to manage tags in BuzzStream and more flexible ways to filter your contacts. Tag Management. The great thing about tags is that they’re flexible and they’re super-easy to create.

83

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The Hoffman Agency

NOVEMBER 12, 2020

Account Manager, Hoffman Europe. QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (mobile tagging). By Eric Van Damme, Jr. Their heavy use is most likely linked to the pandemic.

System 74

System Mobile Hotels Retail 74