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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script

I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. That makes sense. But even so, how did the study arrive at that 95:5 number?

B2B 135
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Philanthropist Craig Newmark on Ethical Communication

PRSay

In 2016, he founded Craig Newmark Philanthropies, which supports organizations that advocate for trustworthy journalism, voter protection, women in technology, and military veterans and their families. My high school history teacher taught me that a trustworthy press, an ethical press, is the immune system of democracy,” Newmark said. “I

Ethics 170
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Exploring the Transformative Powers of Artificial Intelligence for Communicators

PRSay

Through a series of case studies, Koefoot, who previously served as an executive at Ford Motor Company and Deloitte Consulting, will explore the state of AI technology use in communications. AI is also pretty good at predicting patterns, like analyzing the social sharing of coverage to predict if a story will be going viral in social media.

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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281
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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. What about your email system?

Crisis 203
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How Marketing Still Needs Racial Redemption

Mindful Marketing

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. It is a system of racial oppression and violence steeped in colonial and imperialist practices that sought to legitimize White privilege and power.