Solo PR Pro

AUGUST 15, 2023

The traditional work landscape is has experienced seismic shifts and that means great opportunities for communication professionals. While these shifts might seem challenging initially, they present invaluable opportunities for communication professionals, especially those who own their agencies. This is where you shine!

Communications 74

Communications Employee Trends Internal 74

Stern + Associates

JANUARY 12, 2023

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

Communications 62

Communications Energy Employee Strategy 62

Onclusive

MARCH 9, 2023

T he US drove the most impressions, due to discussions surrounding Hershey’s International Women’s Day Canadian campaign and the article in TIME magazine by Michelle Obama, Amal Clooney, and Melinda Gates. When reviewing your communication strategy, consider… Whether you share comms about your gender pay gap and gender equity goals?

Internal 195

Internal International Brand Branding 195

5W PR

FEBRUARY 15, 2024

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. Learn more about the content themes PR strategy. Deep Content.

B2B 52

B2B Strategy eBook Small Business 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in.

Small Business 52

Small Business Strategy eBook Reputation 52

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Seeing all Relevant Mentions: Surrounded by so much noise, it’s not always simple to zero in on the mentions or even themes that are relevant to your PR activities.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Seeing all Relevant Mentions: Surrounded by so much noise, it’s not always simple to zero in on the mentions or even themes that are relevant to your PR activities.

How To 195

How To Tools Analytics Reddit 195

5W PR

JANUARY 3, 2024

While both disciplines contribute to an organization’s overall success, they differ significantly in their objectives, strategies, and day-to-day activities. PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients.

Marketing 78

Marketing Engineering Reputation Product Launch 78

PRSay

JANUARY 21, 2020

As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling. ” And the secret is that, as “real” as this reality series looks, the stories don’t come to life without airtight strategy.

Communications 161

Communications Storytelling Film Training 161

PRSay

AUGUST 30, 2023

Even before its release, “Barbie” began taking over our newsfeeds with reports about clever marketing strategies and partnerships to promote the blockbuster movie. When the “Barbie” and “Oppenheimer” teams joined the conversation, it only catalyzed the cultural buzz surrounding the moment. Choose cross-promotions carefully.

Brand 131

Brand Branding Film Insurance 131

5W PR

JANUARY 29, 2024

It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. PR professionals must become adept at changing strategies by the minute, understanding the delicate balance between promoting advancements and maintaining confidentiality.

Industry 78

Industry Publicity Ethics Privacy 78

Melissa Agnes

JUNE 11, 2014

By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully).

Crisis 227

Crisis Strategy Chemicals Local 227

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

Brand 78

Brand Branding Storytelling Software 78

Burrelles Fresh Ideas

MARCH 19, 2024

From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings. Developing a PR strategy within the ever-changing travel industry demands a comprehensive outlook.

Travel 90

Travel Trends Tourism Transportation 90

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. His article, “ The Promise and Perils of ChatGPT ,” appears in the March issue of PRSA’s award-winning publication, Strategies & Tactics.

Pitching 92

Pitching LinkedIn Technology Engineering 92

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. To reach specific audiences, PR practitioners must use the right messages, visuals and communications channels, she said. Know your audience.

Ethics 131

Ethics LinkedIn Social Media Agency 131

PRSay

SEPTEMBER 24, 2019

18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. Here is the list of questions and a summary of responses: What are some primary ethical considerations with using data for PR strategies? What are the legal considerations for using for PR strategies?

Ethics 120

Ethics Data Strategy Privacy 120

PRSay

JULY 10, 2023

As recent controversies surrounding Bud Light and Target have demonstrated, gone are the days when a company could get by with issuing a belated, carefully neutral statement in response to a political issue. To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events.

Brand 145

Brand Branding Nonprofit Government 145

Cision

JUNE 13, 2016

Cision’s Heidi Sullivan discussed the importance of integrating your communication efforts. You need to be tuned in to the conversation surrounding your brand. With the right measurement tool , you can report on the success of your communication and pinpoint what’s working and what’s not.

Communications 120

Communications Measurement Newspapers Software 120

Deirdre Breakenridge

JANUARY 10, 2022

The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

Konnect Agency

FEBRUARY 6, 2024

Even within our own industry experts, it can be difficult to pinpoint what benefits and roles PR and marketing play in the overall business communications landscape. Two Peas In A Pod The two sectors often share common ground, employing similar strategies to achieve overarching goals. To put it simply: Marketing ???????? PR ????????

Marketing 52

Marketing Exercises Strategy Measurement 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Reputation Us

MARCH 20, 2024

Research shows that negative publicity, scandals, or controversies surrounding a company can tarnish its image and erode trust among consumers and influencers alike. In such cases, influencers may distance themselves from the brand to safeguard their own reputations and maintain the trust of their followers.

Reputation 78

Reputation Journalism Financial Corporate 78

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. 2) Change Your Surroundings.

Creativity 98

Creativity Publicity How To Policies 98

ImPRessions - Crenshaw Communications

APRIL 10, 2019

First, nail down the legal strategy. For a public person charged with a crime, the smartest legal strategy may be in conflict with the best public relations advice. Happily for Huffman, in her case the legal and communications strategies are in sync. Here’s the advice I’d give to her and her fellow defendants.

Reputation 235

Reputation Publicity How To System 235

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The answers to these questions will dictate strategy and help PR specialists discern what storylines can achieve the visibility they need. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. PR becomes paramount during these times to provide clear and transparent communication to stakeholders, including investors, users, and the community.

Community 52

Community Education Leadership Guidelines 52

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

Masters in Communications

JUNE 25, 2019

Once viewed and addressed as separate disorders, autism spectrum disorder (autism or ASD for short), encompasses a range of conditions that impact an individual’s mental development and how they interact with and perceive others and their surroundings. Learn more about masters in communication disorders programs.

Communications 106

Communications Analysis System Examples 106

Cision

JULY 3, 2017

Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. This simple question is the basis of every great media campaign and as brand communicators, we need to ask it at every stage in the communications workflow. Outcomes Are Amazing.

Measurement 197

Measurement Government Policies Internal 197

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are some of the key components of a successful communication strategy? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. However, this kind of strategy makes it hard to build credibility. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

PRSay

JULY 10, 2020

Many unknowns still surround the COVID-19 pandemic, but this much is clear: Its post-crisis aftermath will continue for a long time. Here are several strategies to help you and your teams plan for what’s next, even as you continue to meet the challenges of the present: Record crisis responses. Recognize heroes.

Crisis 176

Crisis Crisis Management Employee Retail 176

PRSay

JULY 24, 2023

Read more articles on health and wellness in the June-July issue of Strategies & Tactics. My communication roots go back to high school as a newsletter editor and member of the forensics team. As a lifelong communicator, I count on three things: thoughtful questions, my gut, and the sanctity of the oxford comma.

Energy 148

Energy Meeting Writing Course 148

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. Advanced PR Strategies 9. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52