PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Connect with Lisa on Twitter: @LisaArledge.

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Product Launch Storytelling Social Media Video 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Marketwired

MARCH 1, 2016

It may not exactly be viral, but you’re getting the word out to the people who count. In fact, a few participated on a panel discussion we hosted on visual storytelling. We decided to take the panel session to a higher level by bringing it to life, moving beyond the title “Visual Storytelling Masters” to demonstrate the title.

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Pitching Media Conference Storytelling 153

PR in High Definition

APRIL 25, 2022

As an example, Twitter is currently fixated on the recent Elon Musk board scandal but people will quickly move on to the next thing. Positive content is more viral. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time.

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Wikipedia Viral Reputation Internal 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. It has built an outspoken and irreverent social media persona across a number of platforms, from Twitter to Snapchat. But there are storytelling opportunities that the incumbents don’t have. Here are some tips based on tech PR experience.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. ” was the rallying cry, and it promptly went viral. The students’ mastery of Twitter is apparent in how they slap down criticism and rally support on the platform. It’s like they don’t know that it can’t be done. “We call B.S.”

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Interviews Groups Storytelling Social Media 200

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Five years ago, no one expected their PR firm to have video storytelling capabilities. You can find her on Twitter and LinkedIn. What’s your niche?

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Travel Technology Conference LinkedIn 281

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. You can find him on Twitter: @AviNair52. When your target audience feels entertained and happy, they are more likely to share the content. Share Relatable Stories.

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Digital PR How To Small Business Analysis 251

Ishmael's Corner

NOVEMBER 18, 2014

Turning to Twitter …. Plus, he gets the informality of Twitter with the closing phrase on his profile, “A little bit nerdy.”. If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service.

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Instagram Mobile Social Media Construction 94

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. It would make sense here then, to take that advice.

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Video Social Media Instagram Media 62

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Reva and I have been connected via Twitter for a while, and the work she does for ESPN has been awesome.

Creativity 40

Creativity Storytelling Sports Social Media 40

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

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Energy Viral Storytelling Community 120

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. Embrace the power of storytelling. Perhaps the most effective form of content that PR professionals can use to supplement their press release is storytelling. In this article, we outline steps you can take to build a successful healthcare newsroom.

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Healthcare Publicity Storytelling Employee 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Yet when Roseanne Barr tweeted racist insults as part of a bizarre Twitter feud with former Obama adviser Valerie Jarrett, ABC swiftly canceled the show.

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Fashion Reputation Social Media Brand 255

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. He doesn’t have his own Facebook page and he has not posted on his Twitter account since February 2020. Bezos’s approach to owned media looks a little different.

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Facebook Travel Instagram Viral 97

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

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Storytelling Local Community Case Study 60

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. Influence reigns supreme. Though anathema for some, there is a reason why Brand has 8.7m

Brand 122

Brand Branding Newspapers Media 122

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes. Above all – agree your budget, and stick to it!

Video 62

Video Product Launch Film Social Media 62

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Connect with Lauren on LinkedIn or Twitter. Goodwill Approach.

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Nonprofit Fashion Retail Enterprise 84

NewsWhip

MAY 12, 2021

If there’s something that mentions us and is going viral, viral being quite a bit of interaction, it’s shooting to the top of the interaction charts, we will work with our amazing community managers and copywriters to see is this an opportunity to engage, or respond, or retweet or all of those things? Paul: Yeah.

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Trends Brand Branding Reddit 78

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.

Strategy 74

Strategy Trade Shows Case Study Course 74

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

Take, for example, Twitter, Twitter is essential because that’s where elected officials are. So, there’s a strategy for Twitter to really take the echo chamber of stakeholders and be able to monitor and manage there. If Twitter is a quarter of Americans, Facebook’s going to be 80% of Americans.

Data 78

Data Media Analytics Energy 78

Karen Freberg

OCTOBER 18, 2018

Along with digital literacy and fluency, here’s what they proposed here: Storytelling fluency : able to analyze and create a message that accounts for accordances of medium, audience diversity. We have to embrace storytelling across mediums. . This was by far one of my favorites. One Button Studio User. .

Education 56

Education Creativity Video Tools 56

Beyond PR

DECEMBER 5, 2017

Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn. About Seth Gilpin.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

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Ethics Communications Print Television 52