PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Connect with Lisa on Twitter: @LisaArledge.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values.

Video 62

Video Product Launch Film Social Media 62

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The goal is to be repeatedly recognized. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40