Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow
Sword and the Script
NOVEMBER 19, 2019
Can a good story create value for a brand? While I look for my next gig, I’m doing some consulting for a range of different companies helping to set their brand strategy and developing plans for them to attack their respective markets. From your perspective what is storytelling? . If there’s no story, there’s no brand.
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