Remove Advertising Remove Storytelling Remove Twitter Remove Viral
article thumbnail

#14: What happens when influence outshines advertising?

NewsWhip

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. MARCH 26, 2021.

article thumbnail

4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

Beyond PR

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Who saw it? How much time did they spend on the story?

article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. As a PR pro, you must have heard a thousand times about emotional storytelling. You can find him on Twitter: @AviNair52.

article thumbnail

Best Practice When Using Video Across Different Social Media Channels

Prohibition

Videos are also a great storytelling device. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. It would make sense here then, to take that advice.

Video 62
article thumbnail

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. It’s a common understanding that storytelling is an effective way to share ideas. Conclusions.

Energy 120
article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Connect with Lauren on LinkedIn or Twitter. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.