Sword and the Script

FEBRUARY 22, 2022

The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post. It appears in the report, but with a citation for another source called Statistic Brain.”. I first looked into this in 2018 – even hunted for the source myself.

Biotechnology 85

Biotechnology Study Survey Radio 85

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” billion in 2018, which is “represents double-digit growth from the prior year.” Cision (NYSE: CISN) reported earnings earlier this month.

Software 100

Software Reddit Marketing Survey 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. However, any executive who uses it to try to avoid news media questions in real time will probably find it won’t accomplish that.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. 2) A Large Gap in Prioritizing Social Issues. In addition, not all social issues are political. Analysis: A 19% difference is a pretty wide gap.

Technology 126

Technology Study Communications Survey 126

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

.” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 5, 2021

Onclusive adds media database and social listening. Onclusive, the PR tech startup formerly known as Air PR, says it added a media contact database, journalist relationship management features and social listening to its platform. I’ve come to view Onclusive as an enterprise-strength media monitoring solution.

Software 152

Software Tools Print Technology 152

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. Brandwatch provides “social listening” which is industry jargon for old-fashioned social media monitoring. Catch up time in AI.

Company 148

Company Tools Technology Software 148

Sword and the Script

NOVEMBER 9, 2021

Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. Bitcoin Cash briefly spiked about 5%.”. Intrado was formerly known as West Corporation.

Software 92

Software Banking Technology Data 92

Sword and the Script

DECEMBER 24, 2019

1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and 28% say their average post is greater than 1,500 words. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. 9) Twitter is the social network of most value to reporters.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 29, 2018

More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey.

Corporate 73

Corporate Communications Survey Employee 73

The Proactive Report

JUNE 17, 2018

Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Why are these brands so content focused? Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JANUARY 11, 2022

Kantar Reputation Intelligence (KRI) provides earned media tracking and measurement in Europe. Kantar announces plans to sell KRI to STG in August of 2021. PRgloo is based out of London and bills itself as a “media relations platform.” Onclusive started as a dedicated media monitoring company. Who are all these companies?

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. In early 2020 we launched our media database, which includes 1 million journalists, 50 million influencers and 3 billion articles. 4) How many customers do you have?

Software 145

Software Agency Pitching Analytics 145

Stephen Waddington

NOVEMBER 5, 2019

billion by 2024, according to a report by Markets and Markets. There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the ASA and the Committees of Advertising Practice (CAP) Annual Report 2018. It was a tough sell. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Stephen Waddington

OCTOBER 21, 2019

It’s a challenging area of practice that sits between marketing and public relations, and earned and paid media. Selling is only one outcome of working with influencers. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. billion in 2019.

Government 60

Government Publicity Marketing Advertising 60

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The CNET report indicated the DNC is among the TVEyes customer base.

Software 101

Software Analysis Data Tools 101

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Brad Marley | Yelram Media. Media coverage progresses. Every employee needs media training.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JANUARY 15, 2019

Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. 1) “Brands are not only in-housing their creative and media buying, but also PR, and sometimes they’re not afraid to recruit from their own firms.”.

Agency 77

Agency Leadership Corporate Training 77

PRSay

OCTOBER 11, 2019

Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. Sell it in. A communications client may be interested in volume of media coverage and message pull-through (maybe even impressions), for example. Determine wh a t your client wants out of their metrics.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

ImPRessions - Crenshaw Communications

OCTOBER 26, 2018

Halloween allows us to celebrate, or make a mockery of, our heroes in PR, journalism, and media. Here are some ideas for PR-relevant costumes for Halloween 2018. Talk about topical: PR and media types can dial up the snark by showing up dressed as TV pundit Megyn Kelly – but, please, not in blackface!

Crisis 85

Crisis Film Fashion Ethics 85

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. They acted as validation and social proof of the band, its quality and its ticket-purchasing following. Social media. Sound familiar?

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

AUGUST 17, 2019

1) Earned and branded media drive awareness and trust in B2B. Digital marketing spend tallied up at around $629 billion in the US in 2018. That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. For B2B companies, earned media and branded content ranked the highest.

Study 61

Study Survey B2B Advertising 61

MaccaPR

JUNE 27, 2018

REI, for example, was pressured by its customers to stop selling hiking products made by gun manufacturer Savage Arms/Vista Outdoor. In fact, a 2018 Sprout Social study, “ Championing Change in the Age of Social Media ,” concluded that two-thirds of U.S. Loo k at Patagonia.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game. And then we blast it out to the news media.

Pitching 82

Pitching Print Journalism Local 82

Beyond PR

DECEMBER 14, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts. They’re only human.

How To 68

How To Media Pitching Creativity 68

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Search Engines, Social Media and Journalism. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Wildfire

AUGUST 1, 2018

Tom Fishburne (@tomfishburne) August 5, 2018. In what tier media was the coverage? If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. How much coverage did you receive for all those press releases and interviews that your agency secured?

Measurement 49

Measurement Analytics Google Agency 49

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 26, 2023

With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018.

Internal 69

Internal International Interviews Trends 69

Sword and the Script

AUGUST 13, 2019

A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Mark My Words

JANUARY 14, 2021

’ But some social media observers questioned the couple’s decision to feature their son in their multi-million pound podcast, with one saying: ‘I hope others will join me in respecting the wishes of these people and decide not to invade their privacy by listening to it.’ They also face staff costs.

Privacy 60

Privacy Healthcare Instagram Banking 60

Contently - Strategy

FEBRUARY 8, 2022

I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Targeted advertising began the following year, but it wasn’t until 2006 that social media platforms, suddenly privy to unthinkable datasets, pushed targeted ads into the mainstream.

Advertising 118

Advertising Advertising Privacy Apparel 118

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. Constant ads.

YouTube 111

YouTube Instagram Ethics Film 111