Onclusive

NOVEMBER 4, 2021

That said, including PESTLE analysis in your PR toolkit does more than simply ensure that a crisis won’t catch you by surprise. Next week in our 4-part blog series, we’ll review best practices for making your corporate reputation with PESTLE—you don’t want to miss it! Political factors. Economic factors. Legal factors.

Analysis 370

Analysis Tools Policies Reputation 370

PRSay

SEPTEMBER 14, 2023

Looking at the enormous pile of debris, we both knew the chances were slim at best. His story was simply too personal, too heartbreaking and too tragic. As the world rushes to aid the victims of the earthquake on Sept. We shared stories of heartbreak and hope with the wider world. But neither of us said it.

Communications 135

Communications Internal International Local 135

Onclusive

SEPTEMBER 20, 2023

Quite simply, these insights enable you to make informed and strategic choices based on the info that’s important to you. With so much information existing on your competitors, we’ll also do a deep dive into the specific insights you should be focusing your attention on. Why do you need to run competitor analysis?

Analysis 221

Analysis Crisis Management Tools Strategy 221

Onclusive

AUGUST 3, 2020

By monitoring certain signals and maintaining a persistent state of readiness, you can best the competition before the fight has even begun. Simply counting the number of articles that mention your competition can be highly misleading. It is not enough to simply obtain a great piece of press.

Media 397

Media Pinterest Measurement Trends 397

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Sometimes research already exists through specific market-research initiatives, or it may simply be floating around within the organization. The best customer stories highlight an organization’s capabilities along with an implied endorsement from customers. Data and research. PR people should never let good data go to waste.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

PRSay

APRIL 21, 2021

I am always surprised at the levels of uncertainty and unwillingness of communicators to adopt from and adapt to best practices in data-informed public relations. The Guide provides an accessible introduction for every communicator to begin simply, but simply begin. What is the new guide intended to do for communicators? .

Measurement 180

Measurement Communications Analysis Data 180

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? AI isn’t going anywhere PR will continue to embrace AI – but expect some hesitancy.

Trends 333

Trends Industry Government Data 333

5W PR

APRIL 18, 2024

Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. Tackle their unique challenges, provide actionable insights, and showcase how the company is the best fit to solve their problems. Being heard and making a mark calls for a well-thought-out strategy. Static brochures and cold calls are ancient history.

B2B 78

B2B Media LinkedIn Infographics 78

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Simply spend a few minutes focusing on two or three of the most important points. The best on-air interviews are free-flowing and relaxed, yet professional and insightful. The best exchanges are educational, allowing the person being questioned to impart valuable information or a relevant point of view.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For many, this includes media relationship management software Cision, which can help confirm email addresses by simply plugging in the name of the reporter. For a PR agency team, few things are more important than having media contacts at the ready. Media contacts aren’t magic….they’re they’re work. But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

NewsWhip

APRIL 15, 2024

Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. and they’re familiar with the best tools to find and evaluate content ideas.

Reddit 88

Reddit Tools Analytics Instagram 88

Onclusive

JANUARY 31, 2020

Generally speaking, the best days to put out news releases to generate coverage articles are Tuesdays and Fridays. However, when indexed as an average against the number of releases overall, the rate of social media engagement is actually best for releases that go out in the later hours of 1:00, 5:00, 7:00 and even 11:00 p.m.

Social Media 322

Social Media Study Mobile Report 322

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. for example, or simply not respond. Selecting the right journalist for a given piece of news is a vital skill for any PR team. Lead with the local hook.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Yet, a press release isn’t the only way to share news, and it’s not always the best way. Sometimes we turn to media alerts instead. . What’s the difference? And when do you draft a press release vs. a media alert? The short answer is: it depends. . Press releases and media alerts follow the same basic structure. Media Alerts. Press Releases.

Media 296

Media Local Product Launch Newspapers 296

Onclusive

AUGUST 10, 2021

But leaders need to deliberately prioritize, plan, produce and publish effective content or the audience will simply be overwhelmed and confused. Welcome back to our blog series about earned media strategy and measurement! Elizabeth Barrett. VP Research, Gartner. What do you want them to do, and why are they not doing it now?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

SEPTEMBER 16, 2021

This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. Based on these data-driven insights, you can further optimize your earned media strategy. Associate Director of PR and Communications, Edmunds.

Strategy 397

Strategy Measurement Data Analysis 397

Agility PR Solutions

NOVEMBER 1, 2022

You can create email campaigns simply to network with industry leaders and influencers. The post 7 best practices of email campaigns for public relations appeared first on Agility PR Solutions. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness.

Publicity 86

Publicity Industry Brand Branding 86

Prowly

SEPTEMBER 8, 2021

With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. The post Best Media Relations Tools: The 2021 List appeared first on Prowly Magazine. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Tools Media Software 104

5W PR

MAY 20, 2022

The best way for a company to respond to a complaint from its customers is to be quick about it, and apologize for any inconvenience that the customer might have faced. The best way for a company to respond to a complaint from its customers is to be quick about it, and apologize for any inconvenience that the customer might have faced.

Social Media 88

Social Media Brand Branding Media 88

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s best to prioritize research into the most appropriate reporters and outlets for a specific cybersecurity pitch. In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

APRIL 18, 2022

This will help determine the best time of day to reach out. As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day. What should a follow-up look like?

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

MAY 20, 2020

This one bears repeating because it’s a PR person’s best friend. Simply upload your pitch on the app to connect with interested journalists. Simply record your call and it will be transcribed and a transcript emailed to you. On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. One of the best measures of quality, and a key factor within the Power of Voice metric, is the tone & sentiment of media coverage over time.

Analysis 376

Analysis Measurement Engineering Analytics 376

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Someone wise once said, “the best defense is a good offense.” It’s essential to take the time to work with client-side contacts about who is the best fit for a given topic area instead of defaulting to the most commonly used internal expert. Most PR teams work hard to make sure our client media interviews go off without a hitch.

Interviews 310

Interviews Media Banking Media Training 310

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A C-suite exec, entrepreneur, or company expert who’s knowledgeable and passionate about a topic or who has a compelling backstory will make the best podcast guest. Earned media offers credibility even though we give up perfect control over the message. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

NewsWhip

APRIL 4, 2024

Here’s what some of them had to say about NewsWhip: “Without a doubt, the best feature of NewsWhip is being able to do a search on social networks and websites simply with one click. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We want to exceed expectations by getting the best media coverage possible. Some were made up somewhere along the line to make us sound more interesting. Let’s take a look at a few phrases we should start phasing out of our vocabulary. PR pros are accustomed to hype. The same holds true for the quotes we may write in press announcements.

Course 418

Course Meeting Industry Corporate 418

Axia PR

JUNE 19, 2020

Long and filled with information, they’re viewed as the best ways to get a story to the media. But are they really the best way? Reporters prefer having information to base their own writing off of instead of simply publishing a news release.

Media 126

Media Writing Report Media Relations 126

Reputation Us

APRIL 15, 2024

Consumers listed having the “best quality product or service offering” as the fourth most important factor when choosing a business, emphasizing the growing significance of reputation in our digital world. In Part 4, we consider the value of customer retention on your organization’s reputation.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. By simply changing up your posts, you will notice an increase in engagement and followers. . Or, the social content strategy may lag behind trends. If your posts are starting to sound a little repetitive, mix things up.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Their goal for the interview might be simply to gather background for a future story, or they could be probing for sensitive information or pushing an angle. . We’ve always felt that in-person sessions are best, but since the pandemic began, we’ve adapted to a new reality. Updating media interview best practices.

Media Training 334

Media Training Training Media Interviews 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

The best PR professionals know what journalists are planning before they actually publish the piece. The best PR professionals know what journalists are planning before they actually publish the piece. One of the best ways to do this is by being the first to offer a spokesperson’s thoughts for newsworthy stories.

Media 333

Media Pitching Report B2B 333

Remote PR Jobs

SEPTEMBER 25, 2023

One of the best things you can do for your brand is to memorize editorial calendars. It’s almost like they’re able to read publishers’ minds! Sally feels like her pitches are coming too late, and if they get accepted, it’s pure luck. She’s trying to crack the code to timing her pitches, but to no avail. Maybe, maybe not. Know the publication.

Pitching 130

Pitching Media Print Publicity 130

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. Are you looking to spice up your inbox? PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Culpwrit

DECEMBER 29, 2020

The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts. This includes the people they train, the materials used for the campaigns and […].

Training 119

Training Industry 119

Prowly

DECEMBER 19, 2019

Simply put, it’s a database of editors, journalists, bloggers, influencers and other media contacts, as well as media outlets. The post How to Choose the Best Media Database for PR appeared first on Prowly Magazine. A media database or media contact database is one of the most important media relations tools available.

How To 118

How To Media Tools Media Relations 118