Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 124

Trends Pitching Twitter Nonprofit 124

Landis PR

NOVEMBER 15, 2021

” It is sharing information with an audience that is actionable, useful and predictive. Be more playful or upbeat when you are sharing client wins, awards or featuring staff stories/photos. When they jump on a trend without thinking about the pros and cons of commenting. Great ideas in a vacuum are useless.

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Sword and the Script

JANUARY 19, 2021

About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). [Did Did you know? Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Bianchi Biz Blog

FEBRUARY 2, 2023

Based on our experimentation and research, here’s how communications professionals might use it and what some of the pitfalls are. The model can be used to generate press releases, product descriptions, and other types of marketing materials quickly and easily. And sometimes, it’s just plain wrong.

Automotive 80

Automotive Training Customer Service Data 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Thanks to David for leading the way to innovation in marketing, PR, and communications. Storytelling success stories. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JULY 15, 2020

It’s a useful historical record but of limited help to a profession that is trying to figure out its future. The State of the Profession survey, now in its tenth year, should be viewed as a retrospective and a record of the industry before the pandemic. My hunch is that the 2021 survey will tell a different story.

Survey 159

Survey Policies Crisis Community 159

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Damn near every marketer uses email as a marketing channel. Your newsletter should fulfill three non-negotiable qualities: It covers a core topic that your audience cares about.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JANUARY 3, 2023

I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. I’ve added them where I think they might be useful for readers. I offer a bit of color commentary after some answers an distinguish my commentary using italics. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

Cision

MAY 2, 2016

adults have a smartphone, and 68 percent of those use their smartphone to get news – meaning that 44 percent of all U.S. adults use mobile to consume news. For some perspective on the scale that we’re talking about, Snapchat Stories drive 10 billion video views per day. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Upload the article to your LinkedIn page. If you use your bio frequently, note significant coverage there as well.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 24, 2019

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. That means we’re on the road quite a bit, traveling to visit our members, listen to them and share their stories on our #OhioWorksHere Tour, and to engage prospects. On Instagram, use fun emojis and clever phrases.

Tourism 95

Tourism Travel Social Media Instagram 95

Presspage

FEBRUARY 11, 2019

Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, attending events and creating connections. Every social media post, YouTube or Vimeo upload and blog post should build up to a compelling story.

How To 60

How To Media Journalism Corporate 60

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. PRophet employs about 10 people at this time according to the company’s LinkedIn page and website.

Software 85

Software Media Relations Pitching Media 85

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. Just look at what we Social PR pros do.

Training 85

Training Banking Community LinkedIn 85

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. While there’s work to do yet, the company should be commended for opening itself up this way. PR tech mentions.

Software 85

Software Internal International Pitching 85

Sword and the Script

JULY 6, 2021

OnePitch told the publication that 1,100 PR professionals are using the platform. If you’ve ever used the deal-making database CrunchBase you many have noticed some of the business numbers and estimates are provided by Owler. This feature tracks outreach and journalists’ responses.”. Critical Mention adds “cast & crew” TV data.

Pitching 88

Pitching Report Software Survey 88

Presspage

NOVEMBER 7, 2017

They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn. Going global The language barrier is the most obvious initial challenge for communication professionals when dealing with new geographical markets.

Local 92

Local Engineering Internal International 92

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? As you’ll see below, the answer to “What should we do?” Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Anything that should be removed or edited? Consider shifting toward more feel-good stories for the time being. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Rock the Status Quo

MARCH 30, 2015

Out of all the gossip, what are the 2-3 things that PR pros should care about the most? Spoiling each other, all courtesy of Facebook and businesses using their Messenger Business platform. Spoiling each other, all courtesy of Facebook and businesses using their Messenger Business platform. Wouldn’t THAT be fun?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. But what does it all tell us?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Communications Conversations

DECEMBER 13, 2019

For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. of establishing a compelling communications hub for the Twin Cities PR world, the way the dearly-departed Format magazine used to be for our ad agencies.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Beyond PR

NOVEMBER 10, 2016

And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. No story is one-dimensional. “You just don’t understand.”.

Media 77

Media Pitching Resources Media Relations 77

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. The whole point of business communication is to help achieve business goals.

Communications 40

Communications Conference eBook Facebook 40

Sword and the Script

AUGUST 8, 2017

Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Did your big story get topped by even bigger news? Should you pitch a different contact at the same pub? This is very useful for deciding what to do next and improve your pitches. Do you follow up?

Software 69

Software Tools Pitching Media Relations 69

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Jesse Ventura’s Communications Office. How should corporate public relations professionals approach Minnesota Business with a story idea?

Interviews 48

Interviews Radio Journalism Newspapers 48

Communications Conversations

JULY 8, 2015

On one hand, Twitter and social media platforms have given us a set of tools that help us research the heck out of reporters. That means using Twitter as a research tool (just like we should be!). ” Reporters are tweeting their stories–and that’s it. Taylor Ray Orsbon, Geben Communication.

Twitter 60

Twitter Report Pitching Agriculture 60

Waxing UnLyrical

MARCH 6, 2015

CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. PR pros using social media… not. based pros are (differences in spelling are not typos, simply the difference across the pond): #2 Crude definitions of professionalism.

Social Media 40

Social Media Media Measurement Survey 40

Waxing UnLyrical

NOVEMBER 4, 2015

Yet most communicators – myself included – are still woven to the word as the ultimate form of communication. I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. He challenged all of us to get better at photography. Video to go.

Mobile 40

Mobile Film Media Training Video 40

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105