Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Communications Conversations

DECEMBER 5, 2019

I’ve never worked with her. Paul Power PR couple with Matt Lechner who’s now over at HealthPartners. She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). So, I thought, why not feature her here today as a PR Rock Star? role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. More Intelligent” Marketing Automation. More Intelligent” Marketing Automation.

Agency 84

Agency Enterprise Technology Analytics 84

Solo PR Pro

JANUARY 14, 2020

You know how to do your job, but what don’t you know about running a business? We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. At the same time, create relationships with people who are good at complementary skills so you can work together. Start Here.

Insurance 110

Insurance Insurance Banking Groups 110

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? . >>>

Company 98

Company Survey Pitching Report 98

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Here’s how we did it. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Today, we’re charting an exciting course for the future of our company and the industry. Here’s what it means to you. And it’s not just B2C. Take a stand.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

OCTOBER 27, 2023

As one might expect, the whole PR Conversations’ co-bloggers group—from Canada to New Zealand, South Africa to Portugal, Italy to England and Austria—agreed that it would be very interesting for all the readers of this blog if Jim continued as part of the discussion…which he certainly has done in that specific post!

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement.

Measurement 50

Measurement Comparison Analytics Agency 50

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual.

Marketing 42

Marketing Analytics Analysis Technology 42

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. 4 Ways PR Can Gain Leverage with Ahrefs.

SEO 64

SEO Tools Engineering Web 64

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands.

Employee 40

Employee LinkedIn Engineering Leadership 40

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. Rather, the relationship can be viewed as a double helix – a pair of parallel lines intertwined around a common axis.

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon? In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words.

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Tell us about your media background–and about your current role on the PR/comms side. Newspapers are cutting staff.

Media 112

Media Journalism Report Video 112

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The final result doesn’t always work as smoothly as intended.

Pitching 85

Pitching Media System Tools 85

Buzzstream

FEBRUARY 1, 2024

Any way you can connect to your target, the better your chances of getting them to take action. PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. With email outreach, you get out what you put in. Like in link building, quality beats quantity with email outreach.

Pitching 87

Pitching Infographics Survey Resources 87

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? I didn’t have to set up a different user name (that drives me crazy, I mean how many user names can I have?!). You can set up your own blog. So of course I checked it out. Just why do I love Amplify so? It’s easy.

Facebook 108

Facebook Twitter Blogging Social Media 108

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. To us, Fringe means “togetherness” and “belonging.” To us, Fringe means “togetherness” and “belonging.”

Community 40

Community Print Twitter Creativity 40

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. Volume of work. 1) The top challenges in journalism.

Survey 90

Survey Journalism Study Pitching 90

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Proprietary data is best because it is something no one else can access or recreate—especially AI. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Cision

JULY 30, 2015

But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so. Get a pulse on the coverage style, if it’s been positive or critical, and how previously sources are portrayed. Find a subject-matter expert at your organization who can answer the reporter’s questions with ease.

Interviews 120

Interviews How To Media Infographics 120

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

AUGUST 16, 2018

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? The less you assume, the more successful your marketing is.”. In other words: the more data, the better. If you haven't already, there’s no better time than the present to hire a videographer.

Conference 40

Conference Leadership Agency Community 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. The concept of this is that I ask each practitioner 20 questions about themselves and they give us a glimpse into their working lives and what makes them tick.

Interviews 28

Interviews Fashion SEO Social Media 28

Doctor Spin

APRIL 7, 2023

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. Why Latent Activists Are Interesting for Public Relations How To Identify (and Activate) Latent Activists Establishing a Hidden Arena (i.e. "Activist “Unleash” them upon the world, if you will.

Strategy 52

Strategy Groups Resources Wikipedia 52

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .” But why is podcasting important to PR and marketing professionals? Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. How much do we forget this when a crisis happens to our company or business?

Web 40

Web Pitching Local Report 40