Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. EAT can help you become a credible resource. Instead, consider hiring a press release writing and distribution agency. Why Write Press Releases?: We can help.

Writing 99

Writing SEO Consumer Crisis 99

Solo PR Pro

AUGUST 10, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client.

Writing 104

Writing Analysis Case Study Video 104

PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 104

Writing Education Tools Resources 104

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

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Writing Blogging Newspapers Travel 100

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

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Writing Energy Training Education 52

Onclusive

OCTOBER 19, 2021

Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Step 5: Write the business case. Business case writing best practices. Step 4: Work out the plan. If so, we’ve got you covered.

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How To Measurement Data Writing 396

Polaris

DECEMBER 8, 2015

When it comes to writing, lawyers are notoriously loquacious. Just ask Kate Erickson , a former lawyer turned human resources professional. Lawyers are the first to admit their writing is ridiculously wordy,” Kate told me in a phone conversation. “If Erickson told me she recently improved her own business writing.

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Writing Resources Marketing Communications 100

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. That means original research, stellar writing and new platforms and models of content. Like it’s optional. If your competition blogs, do podcasts.

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Writing Content Marketing Education Energy 120

PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 61

Writing How To Examples Consumer 61

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. At the time of this writing, the rate is currently 3.8%. Try partnering with non-competitive businesses in your local area to share resources. Lack the resources to put a skill showcase together?

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Resources Creativity Publicity Local 77

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Conferences and speaking engagements on panels get executives in front of a room of peers and positions them as a credible resource for both media and analysts.

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Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. Things will run more smoothly if the senior players agree about the program’s desired outcomes and are willing to commit their most precious resource when it makes sense – the time and thought capital of their key players.

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Agency Internal International Resources 333

Axia PR

OCTOBER 20, 2021

Many companies ask their PR firm to write Wikipedia articles on their behalf. Wikipedia can be a blessing for many people as they seek information and conduct research. It can also be a frustration for organizations and companies who need to ensure their content is accurate.

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Wikipedia Ethics Resources Company 62

Onclusive

JUNE 9, 2021

Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Discover who influential authors are, what they write about, how often, and in which publications so that you have an edge in your conversations with them.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

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Agency Strategy Communications How To 195

Deirdre Breakenridge

JANUARY 7, 2019

Thank you, Karen, for writing another book for the classroom and for business pros that gets two thumbs up (and a big high five from me). Once again, you’ve published a resource that will guide many in their communication in 2019 and beyond! You can check out my video review to learn why you need to pick up a copy.

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Social Media Communications Media Storytelling 269

Burrelles Fresh Ideas

JANUARY 30, 2024

Resource: Remember the five key components of re-building trust after a crisis : truth and transparency, timely responsiveness, getting the messaging right, imparting empathy and compassion, and maintaining consistency and continuity. When I am writing or editing others’ work, I personally use Grammarly Premium.

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Ethics Crisis Transportation Airlines 96

Cision

APRIL 6, 2016

I use Help a Reporter to find sources for articles I’m writing, and I’m always very specific to say “send tips directly.”. Let me tell you, most people don’t put much attention on the process, and as a result, they don’t get to take advantage of that opportunity of being quoted. Here are some of the mistakes I’ve seen that you can avoid.

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Resources Report Interviews Writing 120

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Leadership B2B Study Survey 129

ImPRessions - Crenshaw Communications

MARCH 1, 2024

How to position your business to win industry awards Once you get a handle on how not to write a business award submission, how to do it well becomes much clearer. Make sure you have the right team and resources in place to pull ahead this year.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

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Interviews How To Reddit Journalism 296

Remote PR Jobs

AUGUST 16, 2023

They are considered resource documents. However, that requires more time and research to be dedicated to writing a pitch. This information is formulated to be as objective as possible and includes all the essential details of the story such as who, what, when, where, and why.

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Pitching SEO Storytelling Resources 243

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Content for a press and/or media kit. Telling Your Story.

Writing 52

Writing How To Local Examples 52

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Journalists, writers, and bloggers will write about it and link to Apple because, well, it’s the iPhone.” When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website. “Big brands can do it relatively easily, but that’s because they’re a big brand.

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SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? Looking for even more newsjacking resources? Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? The post What is Newsjacking?

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Ethics eBook B2B Blogging 182

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay.

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Writing How To Engineering Education 49

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

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Employee Small Business Resources Insurance 87

Waxing UnLyrical

MAY 20, 2011

There have been so many great resources coming my way lately, I just had to share. Here is a very simple editable calendar, the daily PR & Marketing calendar of event hashtags , we can use to build that resource. Get it in writing! So protect yourself in writing. ‘Cos you know, that is what Iizallabout!

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Resources eBook Social Media Conference 100

HMA Public Relations

OCTOBER 13, 2017

In addition to having a number of PR resources to pull from, Bre has some tricks she uses to get out of these ruts. The post The “I Don’t Know What to Write About” Blog Post appeared first on HMA Public Relations. Writer's block - we've all been there. Click below for more].

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Writing Blogging Resources Publicity 40

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. But of course, this is only the beginning – countless other resources are out there waiting to be explored.

Tools 52

Tools Marketing Writing Resources 52

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. How do I give a voice to others?” There are countless ways.

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Education Writing Leadership Resources 211

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Producing good content requires more than top-notch writing skills but understanding your audience and your competition. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company.

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Leadership Industry Conference Trade Shows 295

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

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Resources Technology Data Tools 195

Karen Freberg

JULY 18, 2017

This is where going to sources like Delmondo , Social Media Examiner , and Social Times to find out what are the trends, how are they being applied, and additional resources that may be useful to add to your reading list for the class. Take advantage of new tools and resources. 8 Writing Tools for Social Media (Hootsuite).

Social Media 40

Social Media Resources Media Case Study 40

PRSay

AUGUST 8, 2023

Communicators are currently using AI to summarize content (41%), do legwork and inspire thinking (35%), produce content faster (28%), conduct research (26%), write press releases (17%) and write speeches (14%).

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Study Communications Conference Survey 78