Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors.

Government 227

Government Corporate Resources Ethics 227

Agility PR Solutions

JULY 31, 2023

In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success. Without a tangible way to measure PR’s impact, it becomes challenging to quantify its return on investment and justify its importance to stakeholders.

Measurement 141

Measurement Resources Data Publicity 141

Communications Conversations

AUGUST 30, 2017

It’s full of stories and articles designed to help people like YOU do your job’s just a little bit better. But, there is a process behind it–and resources I use on a consistent basis. , I thought I would share those resources today and how I use them. University of St. Thomas Job Board.

Resources 60

Resources LinkedIn Enterprise Blogging 60

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? For example, a product launch article could be rewritten from the customer perspective. Do you have proprietary data or unique insights that would be really valuable for your audience to access?

Strategy 418

Strategy Survey Automotive Data 418

Cision

APRIL 6, 2016

I’ve been on both sides: I’ve been quoted by the media, and I’ve gotten quotes from people for articles I’ve written. I use Help a Reporter to find sources for articles I’m writing, and I’m always very specific to say “send tips directly.”. If you want to get quoted in articles and blog posts, do what the reporter asks.

Resources 120

Resources Report Interviews Writing 120

Buzzstream

JANUARY 24, 2024

Link insertions are a common link building tactic of adding a link to an existing article. This tactic typically involves contacting a site (author, webmaster, content creator) and requesting that they add your link to an already published article. is an example of an article link insertion target.

SEO 62

SEO How To Resources Pitching 62

Onclusive

JUNE 9, 2021

Measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your strategy. Knowing exactly which messages garnered not only the most media attention, but also the most amplification and interaction, is a key input into your story development.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Agility PR Solutions

SEPTEMBER 23, 2022

This article is your best resource for marketing […]. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost your marketing.

Marketing 137

Marketing Resources Publicity 137

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Scaling Despite Limited Resources There’s one word that appears more on the SaaStr agenda than “AI” (and possibly even “SaaS”). It’s a topic he’s touched on this year in conversations with both VentureBeat and TechCrunch , and it will be interesting to see how that narrative expands. That word is “scale.”

Leadership 182

Leadership Creativity Trends Resources 182

Remote PR Jobs

NOVEMBER 8, 2022

Case studies magnify the positive impact of your product or service and can be a potent resource for building a strong brand reputation. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company? PR is often the factor that either makes or breaks that performance.

Case Study 230

Case Study Engineering SEO Reputation 230

Axia PR

APRIL 9, 2023

Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Adding high-quality articles and blogs to your website is the easiest way to get more website visitors. That’s not the case, though. Search engines love blogging.

Blogging 118

Blogging SEO Engineering Resources 118

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

APRIL 21, 2021

Who is reading this potential article, would it be interesting to them? If after all, your PR tricks for convincing journalists don’t work but you feel strongly that your company is a great resource, offer your spokesperson to talk about another topic within their area of expertise. Why is this newsworthy or timely?

Report 361

Report How To Pitching Banking 361

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Earned media coverage lends itself well to editorial backlinks, because these articles ideally tell a story. When the coverage presents expertise related to an industry, the journalist may opt to link back a resource on a brand’s website.

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

APRIL 16, 2024

The authors set out to understand “whether or not” startups “allocate scarce resources to conduct systematic marketing.” Lilien of Smeal College of Business , Penn State, and Ofer Mintz of UTS Business School , University of Technology Sydney.

B2B 155

B2B Study Marketing Education 155

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. It’s important to agree on both deliverables (like pieces of content or earned media articles) and outcomes (like greater brand favorability or customer conversion.) Most businesses are aware of that, and they prepare accordingly.

Agency 234

Agency Energy Resources Internal 234

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

This article outlines how to successfully implement this approach, from advance planning with subject experts to maintaining a library of quotable content. Looking for even more newsjacking resources? Read on to learn how to take advantage of newsjacking. Check out our recent ebook: Newjacking in the Age of Cancel Culture.

Ethics 182

Ethics eBook B2B Blogging 182

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

Employee 87

Employee Small Business Resources Insurance 87

PR for Anyone

NOVEMBER 3, 2021

This is a free media query service where media outlets are looking for sources and quotes for national magazine articles, television shows, newspapers, and blogs. Here is my top-secret resource for finding journalists…. A favorite resource I discovered to find email addresses is, [link]. And read more articles at [link].

Real Estate 130

Real Estate Publicity Television Local 130

Communications Conversations

JUNE 29, 2021

Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021” You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT. Notably: Resources. And, to me, also one of the most frustrating.

Social Media 211

Social Media Media Survey LinkedIn 211

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Then, you can further evaluate the true impact of these articles on reader engagement. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

ImPRessions - Crenshaw Communications

MAY 3, 2021

Almost all businesses are sitting on data that can be used to position themselves as a key media resource for information, trends, and forecasting. The point of a good bylined article is to express a smart opinion on an issue of relevance to its customers, or offer solutions to an emerging problem or challenge.

Retail 368

Retail Media B2B Pitching 368

Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. In this article, we’re introducing the first step: Align your PR metrics with business goals & executive KPIs. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Organizations can support their employees’ pursuit of the APR by providing resources, mentorship programs and financial assistance.

Ethics 187

Ethics Study Public Affairs Training 187

ImPRessions - Crenshaw Communications

MAY 18, 2021

Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few. As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Whether it’s sharing relevant articles or making introductions, providing value strengthens connections. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

APRIL 27, 2021

He also offers articles for not-so-savvy cyber pros by breaking down the latest cyber attacks and helping explain their impact. Bleeping Computer aims to serve as a helpful resource for novice computer users to learn the basics of computer tech. CyberSecurity Dive. Under the Industry Dive umbrella is Cybersecurity Dive. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

ReimaginePR

APRIL 10, 2020

The very most useful part about writing an insightful article might be the wide array of subjects you are able to pick from. Today that you simply’ve determined how many paragraphs may be in your article, generate because several points to discuss, as your personal paragraphs are.

Writing 120

Writing Newspapers Resources Interviews 120

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. Choose a narrative voice and infuse personality in your article.

How To 40

How To Guidelines Pitching Writing 40

prTini

AUGUST 29, 2014

5 Resources to Help You With Your Pitch. 30+ Ultimate Headline Formulas for Tweets, Posts, Articles and Emails. Follow Team Geben on Twitter for more articles and resources throughout the week. The post 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini.

Resources 55

Resources Pitching Case Study Instagram 55

PRSay

NOVEMBER 20, 2023

It complements existing resources on PRSA’s AI Insights page , such as Strategies & Tactics articles, webinars, best practices, and blog posts. “I Each provision is defined and examined in the context of generative AI tools, accompanied by examples of both improper and proper use.

Ethics 136

Ethics Communications Tools Analysis 136

Remote PR Jobs

SEPTEMBER 25, 2023

PR efforts hopefully result in an article about your company. A good PR person will help you craft a clear message, communicate it to reporters, and guide you to the appropriate legal resources. Working on marketing efforts for companies in the space, we've learned a few valuable lessons. Commit to PR as a long term strategy.

Strategy 100

Strategy Privacy Ethics Resources 100

Buzzstream

JANUARY 9, 2019

By mentioning others in our articles, we now consistently get mentioned in theirs, resulting in more valuable backlinks to our content. In this article I’ll show you how you can increase the return on investment on guest posting with the reciprocity principle without having to beg for backlinks. Look for other options .

Content Marketing 134

Content Marketing Marketing How To Resources 134

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. People get paid for you to make an impulse purchase in the grocery store check-out line based on the article title/hook on the cover. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article?

Publicity 331

Publicity Television Local Pitching 331