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PART 4: The Reputational Value of Customer Retention

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits.

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The Evolution of Variety Stores in the Age of Online Retailers

5W PR

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78
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Three global issues that could impact your brand’s reputation

NewsWhip

As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Let’s take a look.

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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications.

Retail 368
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. Maybe Hy-Vee did both.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

This was not new technology and the name was virtually unknown in the States. We recognized that the launch alone was not going to make much of a splash, so we created a survey around retailers and their fear of being outpriced by Amazon. PR is about brand reputation and helping companies become industry leaders in their space.

Agency 353
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STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

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