Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. But that’s not all you need to be doing.

Automotive 74

Automotive Mobile Technology Resources 74

5W PR

JANUARY 16, 2020

As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace. Live Streaming. That promotes realness, authenticity, and transparency.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR. Insufficient research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Konnect Agency

SEPTEMBER 25, 2023

Cost Effective: Sharing the costs of marketing campaigns, events or product launches with a partner can greatly reduce expenses while increasing overall impact. Whether it’s increasing brand awareness, driving sales, or launching a new product – having clear objectives will guide your collaboration and measure success.

Brand 52

Brand Branding Reputation Product Launch 52

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Conflict – Does your product or announcement challenge norms or address a major issue? By Andy Lowe. While there isn’t a fixed rule, some fundamental principles can guide your decisions.

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Not convinced? Renowned architect Peter Marino dresses like anything BUT success. Announce all news with a press release.

Skype 136

Skype Conference Agency Product Launch 136

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. LinkedIn is also an incredible resource for generating leads. In fact, it’s the most used social media platform among Fortune 500 companies. SCHEDULE A DEMO.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time.

How To 149

How To Government Product Launch Internal 149

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Give them something unique.

Print 60

Print Product Launch Fashion Report 60

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

APRIL 17, 2015

Livestreaming product launches. It’s also costly since they typically don’t have the resources to do video in-house. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week). Sure, I see the upsides. Videographres.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. The agency used a multimedia news release to house and promote their client’s press kit and product visuals.

Company 40

Company Case Study How To Product Launch 40

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. Let’s dig into this a bit more.

Interviews 60

Interviews Media Training Training Trends 60

Buzzstream

MARCH 26, 2020

If you are willing to invest other resources, here are some other tools that make life even easier. BuzzSumo is an excellent resource for finding all social stats on each influencer. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Bianchi Biz Blog

JANUARY 22, 2024

The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Each plant applying is a single application, so multiple plant locations from the same company can apply.

Automotive 89

Automotive Enterprise Resources Product Launch 89

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Determine budgets early in the process to build realistic marketing strategies based on available resources.

Marketing 52

Marketing Analytics eBook System 52

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. It comes down to product launches. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Analysts are quoted in 1 in every 9 technology-related stories, so their influence is clear.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. It’s about being a memorable and a valuable resource. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228