ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Become a valuable resource.

Meeting 168

Meeting B2B Technology Resources 168

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The Developing an Earned Media Suite. About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That’s unlikely, because PR is best at building brand visibility and credibility over time. Inadequate resources. Worse, they may let the news trickle out without a proper media strategy. It happens.

Agency 205

Agency Pitching Internal International 205

5W PR

JANUARY 16, 2020

Decidedly, this trend has shifted as of late, and niche publications are now popular among brands. This exciting development in the public relations and communication space has put successful media placements within the reach of smaller brands – brands that previously struggled for such attention.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” We see this too often in technology PR. There’s a tendency to emphasize tech bells and whistles rather than the true benefit of a product or service. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! Consider these key CES 2023 figures: CES 2023 encompassed nearly 2.2

Automotive 57

Automotive Mobile Transportation Internal 57

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. BuzzSumo is an excellent resource for finding all social stats on each influencer.

YouTube 116

YouTube Brand Branding Video 116

Communications Conversations

APRIL 17, 2015

Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming product launches. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Gone the next.

Brand 60

Brand Branding Product Launch Video 60

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Proximity – Technology and a global mindset mean the public is much more aware of what is going on in the world, but news that impacts their daily lives in a big way makes it newsworthy. . By Andy Lowe.

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Beware of the trap that many early-stage technology businesses fall into — over-engineered, groupthink—driven messages that are heavy on jargon and light on clarity. Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time.

How To 149

How To Government Product Launch Internal 149

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. When they connect with your ideas, they begin to trust you as a reliable source and brand. LinkedIn is also an incredible resource for generating leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Bianchi Biz Blog

JANUARY 22, 2024

By: Lisa DiFalco, Marketing Brand Ambassador, Seraph If you’re looking for recognition – and who isn’t? The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Entries are being accepted through March 8, 2024.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

PR 20/20

NOVEMBER 29, 2022

Use the marketing game plan model featured in Chapter 10 of The Marketing Performance Blueprint to build core strength, spur growth through existing assets, connect actions to outcomes, and allocate resources based on performance. Internal brand surveys. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Many executives may be enamored of the bigger brand names in analyst relations, but they aren’t the only players.

B2B 120

B2B Trends Product Launch Report 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. It’s about being a memorable and a valuable resource.

Pitching 228

Pitching Agency Social Media Creativity 228