Bianchi Biz Blog

JUNE 30, 2022

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. it will be making at the show … yes, right now.

Automotive 74

Automotive Mobile Technology Resources 74

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

APRIL 17, 2015

Livestreaming trade shows. Livestreaming product launches. It’s also costly since they typically don’t have the resources to do video in-house. Again, I’m not talking about ALL brands here (I just saw Target do some interesting things with Periscope for a product launch this week).

Brand 60

Brand Branding Product Launch Video 60