Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. 11:30 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. 11:30 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 88

Mobile Transportation Automotive Policies 88

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Onclusive

JULY 13, 2021

Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance. In addition, they tested a new strategy leveraging industry experts for their product launches. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Editors at most publications make their editorial calendars public months in advance. World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Legal agreements have governed the practice of public relations since the days of Edward Bernays.

Publicity 120

Publicity Product Launch Construction Exercises 120

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . It often comes down to the right media strategy. Don’t overcomplicate it.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Tech PR teams keep key dates on our radar to see if we can newsjack technology announcements or breaking stories for our clients.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Take my agency; we focus on tech PR, with a particular focus in B2B technology. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger.

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Tech public relations serves as an amplifier, magnifying the brand’s message and catapulting it into the public eye.

Company 78

Company Product Launch Resources Employee 78

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Leverage technology to enhance the attendee experience. Planning a successful event requires careful consideration and strategic execution.

Product Launch 52

Product Launch Transportation Measurement Examples 52

5W PR

JANUARY 8, 2024

Trends can emerge and fade͏ away quickly, influenced by factors such as celebrity endorsements, cultural shifts, and technological advancemen͏ts. Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers.

Trends 78

Trends Product Launch Consumer Analysis 78

NewsWhip

SEPTEMBER 26, 2023

NewsWhip’s Microsoft Teams integration A Microsoft Teams integration is now available in NewsWhip Spike, and now users can enable real-time alerts to be sent directly to public and private channels in the platform. Here’s a little bit about each.

Analysis 78

Analysis Product Launch Report Data 78

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 68

Analytics Report Technology Pitching 68

Onclusive

MAY 24, 2017

Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. “The About Critical Mention.

Media 108

Media Radio Television Engineering 108

Bianchi Biz Blog

JANUARY 22, 2024

It’s absolutely free to apply… with tremendous upside in terms of recognition, publicity and promotional support if your plant is selected for an award. The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics.

Automotive 90

Automotive Enterprise Resources Product Launch 90

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

Presspage

SEPTEMBER 10, 2020

If yours is the former, your organization is underperforming when it comes to reaching out to reporters, editors, influential bloggers, customers and the general public. “When it comes to images in newsrooms, it all boils down to technology," says Bart Verhulst, co-founder and chief executive of PressPage. You can change that.

How To 78

How To Product Launch Conference Newspapers 78

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189

Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. This can occur in two ways.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. In general, startups make great PR clients — especially those with a story to tell. Bad timing.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would.

B2B 120

B2B B2C Product Launch Creativity 120