Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. I culled through the answers pulling out as many as possible that were fit for print and listed them below.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Muck Rack’s AI wants you to write shorter pitches A few months back Muck Rack added generative AI to write press releases (PressPal.ai).

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. It’s a bit of a mouthful, I’m not much for branding features, but it’s how Propel can suggest reporters to pitch as noted above, and it can also be used to assist in writing. Propel will let you schedule a send at this time.

Software 144

Software Pitching System Analytics 144

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Train your staff to ask questions highlighting consumer needs, or simply provide them with simple surveys to present during in-person interactions. The sensors then collect data on what elements of the event-specific guests have interacted with and even trigger the delivery of surveys that are relevant to their interactions.

Community 92

Community How To Marketing Data 92

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. From print to digital. More internal comms.

Communications 126

Communications Crisis Internal International 126

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

That time worked well for the attendees, which we knew because we surveyed many of them in advance, but it probably wouldn’t work for all audiences! For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best email newsletters covering financial topics, drawing inspiration from many of them. If the content is good enough over time, people will come back for more.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

SEPTEMBER 13, 2017

It can be helpful to survey this audience about your current branding. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. What is the overall sentiment in regards to your logo and messaging? What changes would they want to see? Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

Public Relations Sydney

NOVEMBER 2, 2014

Often we are asked if there is a standard format for writing a media release. Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. The answer is – yes!

Media 89

Media eBook Survey Travel 89

Burrelles Fresh Ideas

JULY 17, 2023

According to the latest UNESCO-ICFJ survey , a quarter of respondents reported experiencing mental health impacts due to all the above. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie.

Pitching 54

Pitching Media Media Relations Writing 54

Communications Conversations

OCTOBER 15, 2019

One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. This isn’t great news.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories.

Infographics 54

Infographics Print Video Real Estate 54

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

How To 71

How To SEO Google Examples 71

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them. You can actually assuage some of these unpleasant emotions by writing about them in your newsletters.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. The organization switched from Cision according to the write-up. In fact, it’s not an editorial placement at all. click image for higher resolution). ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

NOVEMBER 26, 2019

Even surveys don’t really cut it. That’s only about one-third of all PR pros (see this survey and this one for data). At the time of this writing, there are no reviews of Cision Impact on the review site G2. A good print ad in the analog world could drive coverage too. This is where Cision Impact can make a difference.

Publicity 92

Publicity Media Advertising Advertising 92

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. In other words, the stories he writes must appeal to as many people as possible. Blending editorial and advertising. Give our services a try.

Journalism 65

Journalism Brand Branding Advertising 65

Doctor Spin

MAY 21, 2021

On behalf of the Beech-Nut food company , “The Father of Spin”, Edward Bernays hired a well-known New York physician to survey other physicians to see what was most healthy—a light or a heavy breakfast. See also How to write a PR pitch. Make a list of survey questions. “Sail something down the Thames.”

How To 52

How To Hotels Survey Employee 52

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Good news is hard to find.

Government 103

Government Education Print Ethics 103

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Survey information – you’ve taken the time to gather statistically representative results that do a great job of illuminating the topic. and can translate it to readers.

Strategy 99

Strategy Analysis Reddit Data 99

Beyond PR

JUNE 29, 2016

As one CMO shared when surveyed by Outsell, “We are shifting from paid to earned. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

Waxing UnLyrical

MARCH 26, 2014

Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). While printed photos need a high dpi, this isn’t the case for the web. I’ve had many bloggers request a Pinterest-friendly image when I write a guest post. RGB: RGB (red, green, blue) is the color model you’ll need for web images.

Web 77

Web Pinterest Creativity Print 77

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Re-write white papers as long form contributed articles. Round up 10, 20 or 50 customer comments from product surveys into a blog post. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

MARCH 6, 2018

Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Doctor Spin

JANUARY 27, 2022

In a recent newsletter , PR blogger Arik Hanson writes: “In my conversations with folks the last couple of weeks, one theme is coming through loud-and-clear: People are absolutely at their wit’s end. Cover photo by Jerry Silfwer ( Prints / Instagram ). I know—I’ve been there myself. Burnt to a crisp.

Publicity 52

Publicity How To Industry Study 52

Sword and the Script

AUGUST 6, 2019

Those new features include a pitch approval tool, social listening dashboard, location targeting/filtering, an enhanced analytics dashboard including placement tracking, and a pitching coach composed of current editors and journalists who write for top tier publications.”. I’ve got a soft spot for surveys, studies and data analysis.

Marketing 64

Marketing Pitching Corporate Tools 64