5W PR

JANUARY 25, 2018

From applications that learn piano playing skills and teach you accordingly, to an industry focus on autonomous vehicles, the battle to bring AI to life and show its applications was more real, beyond clever marketing, than ever. The bold move also translated to press and influencer coverage for days and even weeks following the launch.

Fashion 60

Fashion Technology Trends Education 60

Karen Freberg

NOVEMBER 4, 2018

Well, you want to make sure each student has experience on both sides to the coin here for event coverage for PR and social media purposes. Getting Press for Partnership. This is a game changer for video content. The app allows you to edit the video as well with additional features, music options, transitions, effects, etc.

Social Media 52

Social Media Video Conference Analytics 52

Beyond PR

MAY 1, 2017

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). PRSA member. Find him on Twitter @jimdougherty.

Facebook 63

Facebook Video How To Retail 63

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. The second is an increase in ‘pay for play’ publishing. There will be a glut of AI-generated content as well. And the answer is probably a bit of both.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. Justin Goldstein , President & Founder, Press Record Communications. Games are generally fun.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flack's Revenge

JULY 11, 2018

Grown men and women well up and cry. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. Examples are all around us. Helping Tech Companies Play Bigger.

Insurance 204

Insurance Insurance Advertising Advertising 204

Ethical Voices

AUGUST 21, 2023

Ethics in PR is a well-known topic and there are plenty of different guides you can find on that. If we don’t come together and describe what we think is the right approach to the application of AI, then the risk is that we are not well understood, and we’re not well catered for in those incoming regulations.

Agency 80

Agency Publicity Ethics Analysis 80

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. It may be virtual space across a webpage or between levels in a game. Each discipline has its pros and cons. A Costly Strategy: Advertising.

Publicity 70

Publicity Small Business Advertising Advertising 70

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. Many email-finding tools are marketed more toward sales teams but also work well for digital PR teams.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. Many email-finding tools are marketed more toward sales teams but also work well for digital PR teams.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

DECEMBER 11, 2018

Their job performance should help you acquire and retain customers, and they should understand what role they’re playing in taking your company to the next level. They fail to connect how their job plays into marketing – Even if an employee never sees a customer, that doesn’t mean their job doesn’t affect your marketing.

Training 40

Training Employee Customer Service Crisis 40

Bad Pitch Blog

SEPTEMBER 29, 2007

Don’t play the blame game. Press correspondence has to stop being filled with insider comments. Everyone wants their release to read like Radar magazine or Gawker. For example, one of the passengers next to me was, I''m sure, a professional sigher. And bad hair -- well, that''s another story!' And why empty?

Energy 41

Energy Government Local Examples 41

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. For example, I was an Online Showbiz News Reporter at OK! It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Sword and the Script

DECEMBER 10, 2019

In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 8) A clever mix of press work and content.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

MARCH 30, 2018

This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. The first example is pragmatic AI. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example. Then you would be press “post.”.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. If you’re too lazy — or uninformed — to give them the basis of what they need to determine whether or not to include you in the story… well, all I can say is, good luck. Assume your press release is as fascinating as the State of the Union speech.

Pitching 111

Pitching Facebook Interviews Twitter 111

5W PR

NOVEMBER 23, 2021

To get the best possible results, companies have to be quite familiar with the platform as well as its user base, which consists of people that enjoy using the photo-sharing social media platform. However, influencer marketing ads to the efficiency of a native ad by presenting a marketing campaign with the familiarity of a well-known face.

Instagram 158

Instagram Publicity How To Social Media 158

Buzzstream

FEBRUARY 3, 2021

It works exceptionally well when run alongside other efforts such as technical SEO and content optimisation. Examples of top-tier publications include: The Guardian. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. This may also mean you need to help them understand why the tactic they know and love – the press release – may work for one situation but not another. The result?

Corporate 61

Corporate Communications LinkedIn Agency 61

ZudePR

MAY 31, 2015

The predominant business culture of the past 20 years has been keep your head down, play your cards close to your chest and don’t, whatever you do, give away your trade secrets. An example of a hero of free authority: Jimmy Wales of Wikipedia.” “At the time, I was working with FT Press on a book called PR 2.0:

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

JUNE 18, 2014

Such ambiguous slogans have worked well in presidential politics. After a game of musical chairs with a series of ad agencies, including Mother and Crispin Porter Bogusky, Burger King has switched its marketing tagline to the Zen koan-like, “Be Your Way.” Source: Burger King YouTube ). And now, God help us, it’s gone.

YouTube 66

YouTube Agency Consumer Course 66

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Brands keep finding ways to do well by doing good. A well-designed PR campaign can play a role here. Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Frederik Vincx

DECEMBER 11, 2015

For example, you may be reading this guide on a tiny screen and you may have arrived here via a social network that didn’t exist only a few years ago. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. PR practitioners are well aware of the need to improve to keep up, yet struggle with it.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

Putting aside the obvious need for today’s content to be more real time, interactive, and well produced, please share with us, in three minutes or less, the single most important learning you have had , or insight you have gained, about the difference between content that works and that which doesn’t work. .

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. In terms of image control, there probably isn’t a single entertainer out there today who’s as good at playing the game.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

JULY 31, 2019

Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. Some especially savvy media companies have played with gamification in recent years. But there’s your translation.

Content Marketing 85

Content Marketing Marketing Media SEO 85

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52