ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. We like this advice that music students train by: know the rules, then break them. Announce all news with a press release. Often clients think they should always do a release for fear of their news going unheralded. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Doctor Spin

DECEMBER 21, 2023

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. I would also advise against handing out USB drives (memory sticks) at press conferences and events. How do you prepare a media kit? What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Prohibition

OCTOBER 25, 2022

It’s therefore a great tactic for PRs to continuously monitor trending music, hashtags, videos, and challenges – to ensure the content themes they are commenting on align with what’s currently popular on the platform. You can then use this insight to inform your next press release or feature.

Strategy 71

Strategy Brand Branding B2C 71

PR Fuel

DECEMBER 6, 2020

But crafting an event press release that will attract media coverage is something else entirely. Most event planners are terrified of writing a press release. Keep in mind two considerations when writing a release: it should include all relevant particulars (date, time, website links, etc.), Do Some Research.

Sports 59

Sports Media Writing Local 59

PR Fuel

AUGUST 23, 2020

How Can Press Releases Be Used? PR press releases on newswires for journalists are important because they’re a great way to plan your upcoming coverage for events in your area. You can also organize what press releases that your companies receive based on your areas of interest.

Biotechnology 64

Biotechnology Agriculture Sports Local 64

Sword and the Script

FEBRUARY 4, 2020

Onclusive released a new sentiment analysis engine that can more accurately characterize the tone of media coverage as positive, neutral or negative. 4) Talkwalker releases data visualization tool. Some of the conversation segments, like motorsports, are “predictable”, but others, like the “music industry,” are a surprise.

Software 101

Software Analysis Data Tools 101

Critical Mention

FEBRUARY 12, 2019

Music is a notoriously tough business. I had learned my lesson in publicity with my last release, LOUD. The publicist only got me spots in LGBTQ press, not mainstream. Q: Which PR strategy and what promotional channels do you feel are most effective in your music campaigns? It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

Sword and the Script

FEBRUARY 2, 2021

“While the beginning and end of many stories can easily be detected, it’s more complex to find the boundaries in media like press conferences or talk-back segments,” said Isentia CTO Paul Russell in the announcement. If you enjoyed this post, you might also like: Press Release Pricing: How Much Does Press Release Distribution Cost?

Software 120

Software Technology Advertising Advertising 120

Critical Mention

OCTOBER 1, 2018

Since the press release was born in 1906, its purpose hasn’t changed–to spread important news. Today, PR pros know that journalists at top publications receive hundreds of press releases a day, many of which get deleted without ever being read. Ask yourself, “Who’s going to care about what I have to say?”

YouTube 63

YouTube Video Pitching Social Media 63

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success.

Brand 52

Brand Branding Marketing Storytelling 52

Cision

MARCH 17, 2016

When I say unique, by way of example they elect their senior officials every year! This includes thought leadership opportunities including op-eds and speaking gigs, as well as some left-of-center ideas like an event during SXSW and live music events with key clients such as Vice and NeueHouse. How has PR changed over the years?

Employee 120

Employee Agency Meeting Strategy 120

ReimaginePR

MAY 30, 2015

Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Lead media release. Have an awesome video.

Media 120

Media Television Video Print 120

MaccaPR

APRIL 18, 2017

When I was rock music editor for the Minneapolis weekly Twin Cities Reader , the bane of my existence was. Given that my actual news beat was covering The Clash, The Rolling Stones and Joan Jett (check out my press pass at right!), I was amused at how agencies were sending me press releases that were of no interest to me.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Measurement 120

Measurement Resources Technology Examples 120

Sword and the Script

FEBRUARY 2, 2022

For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The company said in an email it “identifies the caption, including hashtags and tags, as well as the name of the music track and artist. It’s the proverbial “one throat to choke.”

SEO 130

SEO Content Marketing Marketing Software 130

Critical Mention

JUNE 19, 2019

Below are great examples of KPIs you can use when creating a campaign: 2. Here are some great examples of content for each step: 5. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Research your audience persona. Decide on your content types.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. Our creative director Alex Hartman joined me for the press days at Motor Bella. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom. I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town.

Meeting 78

Meeting Automotive Media Technology 78

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Deirdre Breakenridge

JANUARY 3, 2018

For those of you who remember, in 1990, the C+C Music Factory released a song called “ Things That Make You Go Hmmmm ,” and yes, I danced along to the lyrics, many times, with friends. Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

Crisis 0

Crisis Journalism Hotels Case Study 0

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The earliest surviving example is dated to the 35 th century BC.

Ethics 52

Ethics Communications Print Television 52

Polaris

DECEMBER 6, 2014

1: Public Relations and Communications: For Immediate Release. For Immediate Release: The Hobson and Holtz Report is a weekly podcast hosted by Neville Hobson and Shel Holtz. If you’re pressed for time, and you’re interested in public relations, I highly recommend The Hobson and Holtz Report.

Marketing 147

Marketing Content Marketing Social Media Film 147

Bianchi Biz Blog

FEBRUARY 22, 2021

Examples include: Current use cases and infrastructure challenges for battery-electric commercial vehicle adoption. It irks me when I receive an email asking if I’m interested in receiving the press release. Send the entire package – press release, contact for further questions and images (when applicable).

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

AUGUST 2, 2018

For example, Amazon is at the forefront of this technology with Amazon Go , a cashier-less store. For example, in the past, press releases were developed and distributed individually. Before when PR pros wanted to pitch to the press, they’d need to build their lists of journalists. SCHEDULE A DEMO.

Technology 60

Technology Crisis Communications Pitching Software 60

Presspage

SEPTEMBER 19, 2017

For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Tech companies are designing AI that produces outbound content, including press releases, product descriptions, email outreaches etc. Where to from here?

Software 83

Software Technology Knowledge Base Creativity 83

Critical Mention

JULY 18, 2018

The most common example is a website, but social media and blogs are also considered owned media. The more owned press you have, the more chances you have to expand your brand presence. ” It includes things like press releases or non-promoted media. Owned media is any web property that your company owns outright.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

JUNE 12, 2018

We’ve put together some of the most notorious examples of World Cup PR disasters below and takeaways for PR pros on how crisis communications strategies can save the day. The referee eventually made waves when he released his book in 2007. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

MaccaPR

OCTOBER 2, 2017

Not all Latinos listen to salsa and mariachi music. For example, when talking in-house with a client, we talk about our Hispanic marketing initiative, yet when addressing the public, we talk about their Latino community involvement. Not all Mexicans like spicy food. There is no one Hispanic audience.

Insurance 74

Insurance Insurance Interviews Marketing 74

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 8) A clever mix of press work and content. For example, take that press release you just sent out to the media – what else can you do with that content to tell your story?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

NOVEMBER 1, 2016

It’s reasonable to consider Bono influential, because he and his band’s music often carries a political message, he advocates for charitable causes, and more than once has stood on a world stage challenging leaders to help him raise money for humanitarian missions. 3 Strategic Ways to use Press Releases for Meaningful Influence.

Marketing 60

Marketing Study Survey Content Marketing 60

Bad Pitch Blog

NOVEMBER 8, 2009

But music blogger Olivia Giovetti brings us an experience with a PR firm representing high-end hospitality clients that serves as a clear, and very frustrating, example of what not to do. I first sent polite yet firm responses to the (frankly terrible) releases asking to be removed from their list to no response and no action.

Pitching 60

Pitching Agency Customer Service Software 60

Waxing UnLyrical

AUGUST 12, 2015

With its invention, people could listen to music, news and sports wherever and whenever they wanted. For example: when we launched CommPRO, the typical contributed post was 1,000+ words. For example, 2015 is truly the year of “ROI.” It’s vital to look at the channels they use and the frequency of their consumption.

Radio 40

Radio Mobile Media Sports 40

Karen Freberg

NOVEMBER 4, 2018

Getting Press for Partnership. We had the chance to get several stories written (like this one from The Voice-Tribune ) about the class experience and press release this week leading up to the event. The app allows you to edit the video as well with additional features, music options, transitions, effects, etc.

Social Media 52

Social Media Video Conference Analytics 52

MaccaPR

JUNE 18, 2014

After a game of musical chairs with a series of ad agencies, including Mother and Crispin Porter Bogusky, Burger King has switched its marketing tagline to the Zen koan-like, “Be Your Way.” ” For example the New York Post , advised: “Be Your Way might work at Bible Camp. And now, God help us, it’s gone.

YouTube 66

YouTube Agency Consumer Course 66

MaccaPR

SEPTEMBER 14, 2015

What, for example, would happen if your spokesperson is merely accused of some salacious activity, but that malfeasance is never proven? 2 - Identify Who Speaks To The Press If Everything Hits the Fan. For example, sponsors hired Tiger Woods because he was #1 in golf. The devil is in the details,” says Hutton.

Brand 48

Brand Branding Crisis Social Media 48

MaccaPR

FEBRUARY 10, 2015

More than any other icon of our generation, Taylor Swift amps up social media branding to its fullest potential – fusing her online and real world personas in a way that makes her appear approachably down-to-earth, even as her celebrity profile soars far higher than the mortals who are buying her music. Happy Birthday, @jtimberlake !

Social Media 48

Social Media Marketing Media YouTube 48

PR 20/20

OCTOBER 12, 2017

For example, even though flipping a coin is always a 50/50 proposition, if a subject was to flip it 100 times, but the first two times turned up heads, the subject would believe that the majority of flips would turn up heads – at least higher than the true probability. Let’s try to make this more tangible with a popular movie example.

Marketing 53

Marketing Enterprise Print Film 53