ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Here’s what’s most important to staying ahead of the game for PR teams today.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. That’s gaming the system and violates the quality guidelines published by Google.

SEO 121

SEO Guidelines Google B2B 121

Buzzstream

FEBRUARY 27, 2024

Possibly, you’re confused about the differences between press releases and media pitches and which approach is right for you. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Landis PR

FEBRUARY 5, 2024

Enter Artificial Intelligence (AI) – a game-changing tool transforming the PR landscape. Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation.

Publicity 59

Publicity Privacy YouTube Analysis 59

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? Leveraging influencer partnerships The rise of influencers has changed the game for social media marketing. Those days are long gone.

Social Media 92

Social Media Marketing Media Storytelling 92

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. Take Visual Capitalist for an example.

Google 71

Google Infographics Pitching Resources 71

Communications Conversations

MARCH 12, 2019

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Do you really still need to be using press releases as part of your PR/comms strategy? Of course, you’ll find the vendors that benefit from press release use are still backing it in 2019. My big reasons?

SEO 125

SEO Corporate Course Banking 125

Burrelles Fresh Ideas

NOVEMBER 21, 2023

Get ahead of the game by learning how to research via internet search. Show that you know your industry inside out by foregrounding peer-reviewed, trustworthy research in your press releases and articles. Reliable, trustworthy research should form the backbone of every press release you send to customers and clients.

Google 79

Google Reputation Analytics Industry 79

Presspage

MARCH 31, 2023

Social listening, webcare, customer care, and incoming press requests are significant indications. For example, the following questions popped up. This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message.

Crisis 78

Crisis Travel Software Data 78

Stephen Waddington

SEPTEMBER 29, 2021

View Can we press release that? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. He released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that tragically killed 50 people. on Beautiful.ai

Industry 153

Industry Publicity Agency Community 153

Presspage

JUNE 16, 2023

As in many other areas, in Investor Relations Artificial Intelligence (AI) has become a game-changer, presenting businesses with unprecedented possibilities to connect with investors and make informed choices based on data. Additionally, AI algorithms can help streamline the process of constructing press releases.

Financial 78

Financial System Ethics Data 78

Sword and the Script

JUNE 4, 2019

Learn more: Bulldog Reporter , press release , report registration page ($$$). The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press. The company also reported 37,700 transaction customers – think one-off purchases of press releases.

Software 100

Software Reddit Marketing Survey 100

PR Fuel

SEPTEMBER 14, 2020

Are you using a press release service for your business? No matter what the size of a business, press releases can bring significant benefits. Read on for why small businesses should consider press release services. Read on for why small businesses should consider press release services.

Small Business 59

Small Business Blogging SEO Engineering 59

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Their tools can do everything from finding media contacts to creating press releases to media monitoring. For example, it shows that Buzzstream is “ firstname@buzzstream.com ” which is correct. The appropriately named Hunter.io

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 21, 2021

Brands need to up their meme game (and spend more time on simple, visual content in general). Eschew the press release, and focus on stories that illustrate your company’s larger initiatives. You can dig into the full findings here , but I wanted to highlight three of the most surprising findings. Right now, not really!

Brand 132

Brand Branding Banking Survey 132

Buzzstream

FEBRUARY 15, 2024

In the example above, the monthly estimated organic traffic is 6,100 visits. For example, this page from Whitehouse.gov , which has a DR of 91, has a UR of just 37. For example, if the target link you are evaluating has a UR of 10, but the other similar sites have a UR of 30, then yours is fairly low quality compared.

How To 71

How To SEO Google Examples 71

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Social media is a game changer, and it starts with PR and communications. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Ethical Voices

FEBRUARY 12, 2024

For example, we equip people to testify in state legislatures and students to conduct their own peer-to-peer research. You mentioned you wanted to start with that example. Are there other ethical personal examples you wanted to share? So, there’s with my coworkers, but even outside of that, I’ll give you an example.

Ethics 79

Ethics Nonprofit Community Examples 79

The Hoyt Organization

OCTOBER 17, 2023

This means you will find your brand name on their website, social media platforms, and press releases. They Give You A Competitive Edge Awards and recognitions can act as game changers, particularly for small or newly established businesses aiming to penetrate the market.

Reputation 100

Reputation Local Resources Brand 100

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client. Being on top of our game and responding to reactive PR.

How To 62

How To B2C Trends B2B 62

Flack's Revenge

JULY 11, 2018

But as any good PR person knows, big ideas are incredibly important to the field and can be a game changer for your communications program. This article takes a closer look and describes several examples that can transform your PR campaigns. Examples are all around us. WTF is a Big Idea? So, what, really, is a Big Idea?

Insurance 204

Insurance Insurance Advertising Advertising 204

Shift Communications

SEPTEMBER 6, 2017

You’ve developed sound messaging, created killer creative content, drafted a fantastic press release and wrote thoughtful, tailored pitches to reporters you’re convinced will jump all over the news. It’s game day and you’re ready to go. You’ve put a ton of time, effort, blood, sweat and tears into a news announcement.

Conference 125

Conference Pitching Report Survey 125

ISEBOX

SEPTEMBER 15, 2016

When it’s time to send out your press release, it’s been proven time and time again that “spray and pray” is inefficient, rude and can actually have the exact opposite effect you’re hoping for when trying to get the journalist human sector to open your release. Get Personal with a Custom Note Attached to the Release.

Skype 70

Skype Sports Writing Examples 70

Presspage

JUNE 27, 2017

Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on. This means that most visitors have little or no context to the press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR Fuel

FEBRUARY 5, 2021

Writing a press release might have been the first thing you thought of doing, but not all news requires one. A press release is generally written in an unbiased way about the piece of news it is talking about. Short, sweet, and to the point is the name of the game for pitches. Media Pitch Example.

Pitching 91

Pitching Media Writing Interviews 91

Shift Communications

MARCH 16, 2015

Should you issue press releases to win at Google News? “The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be a press release,” the Google spokeswoman said.

Google 60

Google SEO Web Comparison 60

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Yet journalists don’t always need a press release, and they may not need to be the first recipients of company news.

Brand 160

Brand Branding Film Internal 160

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. If you’ve been working with one writer for a while, the release won’t require many revisions. News releases are tricky to write … and to edit. News releases are tricky to write … and to edit.

How To 100

How To Marketing Writing Training 100

ISEBOX

APRIL 10, 2015

Your press release’s title is the first impression a journalist will have. Here are some key principles in crafting awesome titles for press releases and emails. Tips for Creating Awesome Titles for Press Releases. Your news release is more likely to get read if it is in tune with current news.

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Ethical Voices

AUGUST 21, 2023

In the EU AI Act, the best example is a description in there of what they call high-risk AI applications. That’s just one example. Think of some of the least interesting and rewarding tasks you could ask someone in PR or comms to do – “Hey, here’s a press release. Almost certainly not.

Agency 80

Agency Publicity Ethics Analysis 80

Buzzstream

MAY 16, 2019

When does the Christmas season start in the press? More examples. Game of Thrones. What we learned: Two weeks before Game of Thrones 7th season was released, the press was already quite interested, so your campaigns can be out there quite early. When is the new GoT season likely to become trendy?

Google 126

Google Exercises Data Publicity 126

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. There are three times I can think of when publishing a press release is a bad idea.

Writing 45

Writing SEO Report Blogging 45

Konnect Agency

AUGUST 21, 2019

It’s Sunday night, you have a press release hitting the wire at 8:00am Monday morning, need to get pitches out for National Chocolate Day and have four back-to-back client meetings — cue the ‘ Sunday Scaries.’ When working in PR, especially franchise public relations , media outreach is really a numbers game.

How To 75

How To Pitching Print Agency 75

Marketwired

DECEMBER 9, 2015

The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. This is a major problem for press releases. Press releases, when mass-syndicated, usually come up as verbatim copies in multiple locations.

SEO 60

SEO Pinterest Google Engineering 60

Beyond PR

AUGUST 19, 2016

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. 5th, it’s exploded in popularity and become a centerpiece of the Games. Ever since its lighting at the opening ceremony on Aug.

Brand 40

Brand Branding How To Energy 40

Sword and the Script

OCTOBER 29, 2019

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 63

Pitching Analytics Enterprise System 63