Victorious PR

FEBRUARY 4, 2023

Working in real estate is one of the most personalized businesses to be in. Everything about you is important to the overall success of your business. Real estate has a huge impact on the economy, and as such, it is essential for real estate companies to maintain a good public relations strategy.

Real Estate 52

Real Estate Brand Branding Local 52

Solo PR Pro

MAY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. Joe Culotta, What's Up Communications. That’s my job.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 101

Strategy Measurement Financial Analytics 101

PR 20/20

SEPTEMBER 17, 2019

Plus, I head home feeling more inspired than when I showed up—armed with big ideas and a renewed sense of motivation and purpose. SXSW is one of the most effective channels for promoting your business to professionals.”. Check out a few of the featured speakers already lined up here. Traffic & Conversion Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What do I like about the Super Mario Bros and the Barbie movies?

SMB 52

SMB Viral Creativity Course 52

Solo PR Pro

JANUARY 14, 2020

Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business. I would get your systems set up first!

Insurance 110

Insurance Insurance Banking Groups 110

The Resolution Blog

JUNE 21, 2015

The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Thankfully, after a time-travel lunch break we stepped back in the conference room to talk about today's PR industry and where our future comms should be heading.

Google 120

Google SEO Case Study Exercises 120

PR 20/20

JULY 15, 2020

Growth Today & Tomorrow. At PR 20/20, you know we love to look beyond. At our core, we want to help you grow —your brand, your business, your career—today and tomorrow. PR 20/20 was HubSpot’s first agency partner. PR 20/20 was HubSpot’s first agency partner. But what do we see?

Marketing 54

Marketing Resources Data Software 54

PR 20/20

MARCH 26, 2020

businesses and schools shut down, and many professionals were jolted into improvising a home office for an indefinite work-from-home period. At PR 20/20, we believe there is. Several core themes emerged: A deep understanding of your audience is mission-critical. It depends on your company. You must show up.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. Her job at Disney was the last traditional employment she had before moving to Texas with her family and started a new adventure as a solo PR pro.

Meeting 97

Meeting Journalism Employee Storytelling 97

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

OCTOBER 4, 2018

It’s important that marketers constantly iterate strategies throughout the year based on performance. According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

NOVEMBER 6, 2020

Today’s business (even prior to the pandemic) is increasingly driven by digital channels. If you work in sales, you have a tool in your belt that can reap tremendous results— LinkedIn Sales Navigator. We’ve rounded up five of our favorite tips and tricks learned from Liz J. Optimize your profile. Beef up your title.

LinkedIn 57

LinkedIn Meeting Tools Examples 57

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) What was your favorite panel or piece of content that came out of AWNY?

Advertising 89

Advertising Advertising B2B Creativity 89

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Team members are more confident.

Training 72

Training How To Course Software 72

Waxing UnLyrical

NOVEMBER 7, 2014

I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. That is why they want “PR.”

Strategy 97

Strategy Meeting Leadership Resources 97

PR 20/20

JULY 11, 2019

Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. how you can gather key insights about your subscribers, create content that is relevant to them, and make your newsletter smart. Use smarter technology to serve up a more intuitive content experience. Not sure what I mean?

Storytelling 63

Storytelling B2B Content Marketing Data 63

Waxing UnLyrical

DECEMBER 9, 2013

Well then, let’s get right to this week’s round-up! Relationships are the foundation of any business. And from gathering the right data to connecting with potential clients, creating and building business relationships is a daily task. Why: If you want to grow your business, you’ll have to learn new skills.

Community 84

Community LinkedIn Resources Data 84

Waxing UnLyrical

DECEMBER 28, 2019

Several of you shared your own three words with me as well. But if, as a Social PR pro, you are looking for something a bit more tangible to help you hit the ground running, here are my suggestions for three resolutions that are broad enough not to be scary, yet specific enough that you will – ok, might ?? Quantify your goals.

Exercises 62

Exercises Measurement Enterprise Technology 62

The Resolution Blog

MAY 11, 2016

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. This makes it easier to try new things and share knowledge around the business. Tell me more about the integration and your team. We are no longer titled as ‘the PR team’ for example.

Creativity 120

Creativity Comparison Consumer Examples 120

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Challenge: Understand & Apply AI. Solution: Content Strategy That Drives Growth. It’s growing our business. The Strategy. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

OCTOBER 30, 2018

The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? The potential for AI to disrupt business operations and drive revenue is exponential, but many aren’t sure how to get started. Sign up before Dec.

Conference 45

Conference Marketing Case Study Hotels 45

PR 20/20

FEBRUARY 7, 2019

Crayon provides market and competitive intelligence tools to help businesses track, analyze and act on everything happening outside their four walls. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. Q&A with Ellie Mirman, CMO of Crayon. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. Here’s some of what was talked about: On how to overcome PR tech fears: A3b. PR Pros just need to listen and look both ways. Let your data explain the need!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. So I was thrilled when she had one of her team members sign up for The Social PR Virtuoso™, and then joined the gang herself. At SA, I lead a team of PR dynamos. Measurement!

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. They’ll talk knowingly about the positive impact that “strategic, proactive PR” can have on a business’ bottom line… but stop short of giving you anything you can actually use.

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air.

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

DECEMBER 22, 2014

Give Your Brand A New Year Makeover. Why: The new year is a great opportunity to inject some fresh life and creativity into your business strategy. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Made to measure: why PR campaigns need measurement and evaluation. Analytics: the Sideways Approach to Measuring PR. Please share in the comments below.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. The Rules for Hashtags .

Training 40

Training Banking Pitching Writing 40

MaccaPR

JANUARY 17, 2017

Now that 2016 – our Minneapolis PR agency's 20th Anniversary Year – has rocketed to a close, join us for a tour of the most popular MaccaPR blog posts of the past 12 months. Let's dive back into your favorite posts from 2016 one last time! Still not convinced influencers are the right strategy for your consumer brand?

Crisis 48

Crisis Local Blogging Creativity 48

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. In the realm of marketing, learning is the name of the game no matter what your goal is. Disclaimer: Pic-n-Post is a client of RedShift Writers.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

OCTOBER 26, 2015

If you’re not, move along, nothing to see here, folks, go back to your homes. I said F-R-E-E) mini-training: “The Social PR Launchpad: Unleash Your Inner Social PR Superhero” on November 13-15 from 2-3 pm ET. Three Keys to Blueprinting Your Social PR Strategy. You know what’s cool?

Leadership 40

Leadership Training Social Media Community 40

Prohibition

APRIL 17, 2017

It’s been an exciting time at Prohibition PR. As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. Liaising with advisers to discuss PR and social strategies.

Agency 48

Agency Crisis Management Fashion Social Media 48

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Entrepreneurs are certainly an idea culture, so they come up with mind-blowing ideas.

Marketing 100

Marketing SEO Writing Engineering 100