ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. Here are some things I certainly didn’t learn about PR in college. How to pitch media.

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Conference Pitching Agency Writing 368

PR for Anyone

SEPTEMBER 24, 2023

The news can often feel like a never-ending parade of gloom, doom, and despair. Her reporting has earned her several honors and awards including two Emmys! After her time at Fox5DC News, she decided to shake things up and founded her very own PR firm called Laura Evans Media.

Storytelling 130

Storytelling Television Instagram LinkedIn 130

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. . PR is all about building connections, especially with media. I don’t see the news hook in this announcement. Immediately?!

Agency 353

Agency Interviews Pitching Retail 353

Bianchi Biz Blog

DECEMBER 14, 2023

This year, the topics that seemed of most interest to our readers revolved around CES, automotive and mobility podcasts, tips for PR people, EV-focused YouTube channels and the Automotive News PACE Awards. One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP.

Automotive 102

Automotive Blogging Mobile YouTube 102

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance. Why do you think the PR/comms profession is a natural landing spot for journalists looking to make a career change?

Communications 190

Communications Sports Journalism Fashion 190

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. PRWeek Awards.

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Conference Content Marketing Marketing Education 210

Axia PR

NOVEMBER 9, 2021

Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. She joined Axia in June 2018.

Media Relations 171

Media Relations Media Report How To 171

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. So how do you get the most out of the PR firm relationship? Be Open With The PR Team.

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Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

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B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

MAY 3, 2021

Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage.

Retail 368

Retail Media B2B Pitching 368

PRSay

NOVEMBER 10, 2023

In presenting him with the award that year, Board Chair Jeffrey Julin, APR, remarked: “Joe Epley has distinguished himself over many years as a sophisticated, ethical professional who has been an inspirational leader of PRSA. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career.

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

Bianchi Biz Blog

MARCH 16, 2023

Image: Automotive News Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. As you consider editorial, social and event opportunities, don’t forget awards! Awards are a great way to promote key products, technology, projects and people.

Automotive 62

Automotive Mobile System Technology 62

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. PRWeek Awards.

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Conference Content Marketing Marketing Internal 256

PRSay

MARCH 7, 2024

This societal shift was exemplified by the cool reception to Joy Koy’s “Barbie” jokes at the Golden Globe Awards this past January, where it was clear that Barbie’s body parts were now off the table. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Yet sometimes it’s underutilized when it comes to PR. . PR teams must constantly think about new ways to generate potential story ideas. PR people should never let good data go to waste. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Bianchi Biz Blog

MAY 11, 2023

While there are no silver bullets in winning a prestigious Automotive News Pace Award from among hundreds of entries from around the world, we have gleaned a few best practices from those suppliers that have won multiple PACE awards. And we’ll share them here. Good luck with your entry!

Automotive 83

Automotive Mobile Engineering YouTube 83

Cision

AUGUST 3, 2017

and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. We just finished celebrating our 150th anniversary (and brand launch , and IPO !)

Industry 0

Industry Communications Software Hotels 0

Bianchi Biz Blog

APRIL 13, 2023

The PACE Award offers two programs for nominations, offering opportunities for innovations in various stages of production; 2. Now that we’ve got you intrigued, it’s time to discuss what the PACE Award submission process entails and how you can ace it. In this post, we’ll explore the process for the PACE Award program.

Automotive 80

Automotive Mobile Technology Social Media 80

Flack's Revenge

FEBRUARY 12, 2020

The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. So, PR is not free earned media, despite what some say.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Typically, that recognition comes in the form of industry awards. Right now we’re finalists in a couple of awards competitions, and we’ve won our fair share as well. So, we thought it might be a good time to review what helps make a winning PR campaign entry and what ought to be avoided in pursuit of award excellence.

B2B 168

B2B Video Exercises Infographics 168

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. Choose awards wisely.

Case Study 136

Case Study B2B Conference Industry 136

PRSay

FEBRUARY 20, 2020

The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. That timing shouldn’t be a surprise, because Queen Elizabeth II used an embargo to announce the royal news and control the timing of the announcement. Only embargo actual news.

Radio 194

Radio Tools Journalism Interviews 194

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. TMI does PR. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Landis PR

MARCH 1, 2024

The PR industry moves at lightning speed and it’s important to keep up on trends, tactics and best practices to provide the best client service. Here’s a look at a few go-to sites for those working in Public Relations: Photo courtesy of Pixabay O’Dwyer’s is the grande dame of PR trade sites. Bulldog Reporter is now part of Agility PR.

Report 52

Report Trends Agency Blogging 52

PRSay

JULY 17, 2020

But the real topic is the reader or what the reader can do, as the Silver Anvil Award-winning headlines below demonstrate. Here’s an example from a Silver Anvil Award-winning campaign: Blood Cancer Patients and Advocates Visit Capitol Hill to Inspire Continued Support for Be the Match. Here are three ways to do that: 1.

How To 188

How To Writing Training Survey 188

ImPRessions - Crenshaw Communications

AUGUST 17, 2017

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. Avoid these awards and lists at all cost!

Wireless 136

Wireless Sports Healthcare Financial 136

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Here are some key tactics for PR pros to build executive visibility and thought leadership.

Conference 160

Conference Leadership LinkedIn Social Media 160

Flack's Revenge

OCTOBER 27, 2021

How do you track where things are, where they are going, and leverage this insight for PR? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. .

Agency 401

Agency Interviews Education Television 401

Solo PR Pro

DECEMBER 27, 2022

It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. 2022 Solo PR Pro Premium member accomplishments. They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications).

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization?

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. So how can PR teams run top-notch calls with the brands and teams they support – whether external or within the same organization?

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. The Metaverse is not a new concept; it is about 30 years old. How Soon is Now? A Look at Technology Evolution.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

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Marketing Advertising Advertising Industry 306