Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every global communications consultancy touts collaboration. PR consultancies have nailed this message. The reality is most PR agencies aren’t.more. Of course they do.

Storytelling 118

Storytelling Course Agency Communications 118

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. First, it’s a nice gesture. Stay up-to-date. Think outside the brand.

Media 333

Media Pitching Report B2B 333

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years.

Software 125

Software B2B Pitching Data 125

ImPRessions - Crenshaw Communications

MARCH 6, 2020

Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. From daily email correspondence with clients to new business pitches, our team members put in the extra effort that helps us stand out as a top PR firm. Try a WFH policy.

Employee 156

Employee Policies Pitching Groups 156

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. Browse this curated list and then book tickets to kick off your best year of marketing and PR yet!

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And it’s true that many PR firms have reprioritized their service offerings. PR people far outnumber working media. Last time I checked it was around 6 PRs for every journalist. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

The Hoffman Agency

APRIL 24, 2024

I knew nothing about her other than that I liked her, and her job title was “PR Maven.” At age 10, I did not know what PR was or even what the word “maven” meant, but I decided that it was my dream job. Years later, being a PR maven stuck with me. Would people be nice? What will the team be like?

Newspapers 36

Newspapers Agency Study Internal 36

Flack's Revenge

SEPTEMBER 15, 2020

Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . E.g. many use social media as part of the PR arsenal, and those who do a good job of it engage one-on-one. In this post I explain more about the ABM trend and how PR can advance key account selling goals.

B2B 177

B2B Case Study Enterprise Resources 177

Bianchi Biz Blog

JANUARY 8, 2024

What advice do you have for PR people that want to pitch you or your publication? So, it’s nice to just get something relevant to my beat, there’s an almost 100% chance I’ll take it. Any pet peeves with PR people? I got the same email from a PR person for a week straight.

Meeting 97

Meeting Energy Local Media 97

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. Here are some tips for PR professionals to plan and successfully execute a virtual panel for their executives. By targeting prospects, it can also help fill the sales funnel.

Leadership 332

Leadership Trends B2B Agency 332

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. When a company launch is executed well, a good PR strategy can take it to the next level.

Publicity 100

Publicity Marketing Pitching Google 100

Shift Communications

OCTOBER 26, 2022

While the most effective PR plans are developed quarterly or bi-annually , each program should be rooted in annual goals and objectives. It’s easy to stop there and create a PR plan that includes the expected (albeit boring) or simply swaps new angles and messages into last year’s framework. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Why Owned Media is Key to the Future of PR. Paid Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. That sums it up nicely. Asking for a customer’s permission to brag about their solution can be daunting for a B2B marketing or PR team. They also work well for sales and marketing.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

JULY 2, 2019

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. For PR agency clients, “independent” can be a code word for small or affordable. But what does that really signify?

Agency 259

Agency Creativity Internal International 259

Critical Mention

MARCH 17, 2022

It’s said that industry-specific influencers can be more influential than general celebrities when it comes to endorsing a brand because the motivation to endorse a brand is brought on by a genuine interest in the company or organization as opposed to hiring a celebrity whose interest in promoting a product could be to receive a nice-sized check.

Social Media 144

Social Media Media SEO Instagram 144

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Seek communications help. Engaging LGBTQ communications professionals with experience is best.

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. So, in a PR sense, things were cleaned up. Amid the negative fallout over the summer there was a persistent theme – that contrary to appearances, DeGeneres just isn’t a nice person.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. The post Three Ways To Change Up Your Social Media Strategy appeared first on Crenshaw Communications. Or, the social content strategy may lag behind trends. Here are some ways to do exactly that. .

Social Media 344

Social Media Strategy Media LinkedIn 344

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. You were actually very nice and told me what I needed to hear.” But I’d gone on to a successful and fulfilling career in PR. From EE to PR. These days when new business prospects ask how an EE geek wound up in PR. Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. When shopping for software, there are a few elements that stick out to a communications or marketing professional. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions.

Software 199

Software Analytics Customer Service Comparison 199

Solo PR Pro

JANUARY 3, 2023

Top 10 blog posts published on Solo PR Pro in 2022. Here are 10 of our favorite blog posts published on the Solo PR Pro blog in 2022. How To Handle — and Avoid — Late Payments as a Solo PR Pro. This post about getting paid on time is a nice companion piece to check out! Stories are an essential part of how we communicate.

Blogging 91

Blogging Small Business Tools Journalism 91

ImPRessions - Crenshaw Communications

MAY 24, 2018

Many years ago at my first PR agency , we represented a “dot-com” startup in the ticket resale business. ” It zeroes in nicely on the damned-if-you-do/damned-if-you-don’t dilemma of presidential surrogates, from the hapless Sean Spicer to the current White House lineup. But what about our clients?

Media Relations 136

Media Relations Media Ethics Reputation 136

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. Similar to communications professionals, reporters are measured by data and metrics such as: How much traffic did the story drive? But for PR pros — visuals are still a nice to have. Multimedia Captivates Audiences.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. Here are my nominees for the PR Winners and Losers of the year. The PR Winners. The pop princess was a double beneficiary of a long-overdue PR redemption. The PR Losers. Britney Spears. Better.com.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

SEPTEMBER 17, 2019

Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. The Gizmodo headline, “WeWork To Delay IPO Amid Suspicion It’s Not Actually A Tech Company Worth $47 Billion” sums it up nicely. In part, yes.

Real Estate 165

Real Estate Small Business Community Technology 165

Flack's Revenge

JANUARY 12, 2021

We know Robin from our work on former client NICE Systems. It was great to catch up, as I enjoyed our work together at NICE. Fusion PR helps clients with analyst relations too. What is the best way to communicate with and brief them? Every analyst is a human being with their own POV and communication preferences.

Industry 156

Industry Enterprise Trends Technology 156

Cision

MAY 19, 2017

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency. Be nice and take ownership. What about PR professionals?

Consumer 226

Consumer Trends Agency Pitching 226

Doctor Spin

DECEMBER 24, 2023

This bias might have serious implications for internal communications. As PR professionals, we must observe “Communication Discipline.” But steel is too costly and impersonal; how about a nice red brick?” It provides insight into internal communications in complex organisations. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Construction Internal International 52

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. Nice lead generation, too! tools for. About the Shareholder Communications 365 Study.

Infographics 120

Infographics Comparison Retail Study 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV. Most earned media specialists want that coveted booking for their client and every PR person is pitching.

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Flack's Revenge

OCTOBER 14, 2019

Plus, the theme for the exhibit is Communication – so I had to check it out. His art features playful riffs on how we communicate, or more often fail to, in a range of media. . His art features playful riffs on how we communicate, or more often fail to, in a range of media. . ” As he says, “Communication is a b h.”

Communications 227

Communications Creativity Advertising Advertising 227

ImPRessions - Crenshaw Communications

JUNE 6, 2017

So, we thought it might be a good time to review what helps make a winning PR campaign entry and what ought to be avoided in pursuit of award excellence. We find it particularly helpful to keep an awards file at the beginning of any PR campaign. There are also the Silver Anvils , Platinum PR and PR Week Awards.

B2B 168

B2B Video Exercises Infographics 168

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Tap into smart PR tactics to spread good company news. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. The positive news coverage that resulted has been PR gold for Spirit. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Viral 147