Buzzstream

FEBRUARY 1, 2024

PR Outreach Templates In the fast-moving world of PR, getting placements depends on many things going right. Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. With email outreach, you get out what you put in.

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. Choose Your Weapon of Choice (a.k.a.

Analysis 156

Analysis Measurement Government Examples 156

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. This represents a business practice that is decades old and really does need to change.

Media 149

Media Pitching Data Technology 149

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. Finally, if you’d like to be invited to make a prediction next year – here’s where to sign up. And now on with the marketing and PR predictions for 2020.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

The Hoyt Organization

FEBRUARY 12, 2024

Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success. Over the past two years, this platform has changed its algorithm and features, making it an even more valuable resource for PR success.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. . *

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.

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Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The Data Story on the Hottest PR Trends. 67% said thought leadership. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Communications Conversations

OCTOBER 16, 2017

If you’ve worked in the PR field in Minneapolis/St. Paul over the last 25 years, it’s virtually impossible that you haven’t heard the name “Paul Maccabee.” ” For many, that’s been via MN PRSA, where he’s been a strong advocate and sponsor over the years.

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

APRIL 13, 2019

The report says, “They’re looking inwards in recognition that to enable their organization to flow around the customer, they must challenge business as usual and inspire change.”. Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours.

Study 113

Study Survey Infographics B2B 113

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Marketwired

JANUARY 5, 2016

Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year. Take a look at our suggestions for staying on top of your PR game in 2016. 5 #NewYearsResolutions for #PR Professionals in 2016: What Made #Marketwired’s List Click To Tweet.

Mobile 100

Mobile Content Marketing Survey Infographics 100

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals.

Social Media 113

Social Media Media Infographics Community 113

PRSay

NOVEMBER 18, 2016

Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. With the new year just months away, you’d be remiss if your 2017 communication strategy doesn’t reflect that. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. Every action a business takes or communicates ought to trace back to those messages. You cannot wait to come to that conclusion a year from now.

B2B 60

B2B Pitching Survey Study 60

Solo PR Pro

FEBRUARY 26, 2019

This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. SEO Outreach & PR Pitching.

Engineering 45

Engineering SEO Google Web 45

Frederik Vincx

FEBRUARY 16, 2016

Communications trailblazers are increasingly turning to agile PR planning methods. They implement small changes at a time, check that each iteration is on track, and correct course if necessary. They implement small changes at a time, check that each iteration is on track, and correct course if necessary. The result?

Software 60

Software Measurement Infographics Meeting 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. We’re going to look at how PR is a strong strategy for promoting your business and how it can work with other strategies to help you grow. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Here are five lessons that come directly out of my years of experience working with PR agencies, big and small, to better tell their clients’ stories. In a word, content. Lead with “Why.”.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Communications Conversations

FEBRUARY 25, 2015

So, given the fact that I am a PR counselor by trade, and Walmart has been a client of mine in the past, I was more than a little interested to see how they broke the news. What I discovered was really pretty interesting–and may change the way you think about breaking news yourself with your clients and organizations.

Company 60

Company Case Study Infographics Study 60

Journalistics

MARCH 2, 2013

For those of you that need to get a job – you know, like yesterday – I thought it would be helpful to share my perspective on the skills I believe most employers are looking for in a PR hire. The reality is, if you’re a recent grad and don’t have these skills, you’ll have a harder time finding that first job. First, Writing Skills.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Often the news can be raw and eye-opening and has the power to change the course of industry and the world.

Brand 253

Brand Branding Government Ethics 253

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Change isn’t easy. The result? It takes time.

How To 60

How To Software System Employee 60

PR Fuel

SEPTEMBER 23, 2021

Creating a news release can help you appear in front of those customers. You can generate brand awareness, build recognition, and expand your reach online. Then, you can draw more people to your business with ease. Once people recognize your credibility, you could boost leads and sales, too. Get started with these nine simple tips today.

Brand 99

Brand Branding How To SEO 99

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Often the news can be raw and eye-opening and has the power to change the course of industry and the world.

Brand 55

Brand Branding Government Ethics 55

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Be Honest.

Web 40

Web Pitching Local Report 40

Beyond PR

MAY 15, 2018

In tandem, these operators are changing the way journalists think about creating stories. In tandem, these operators are changing the way journalists think about creating stories. That needs to change. People are consuming content in various ways these days. It’s time to give people what they want where they want it.

Marketing 49

Marketing Infographics Video Consumer 49

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. What is a multimedia journalist? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

AUGUST 17, 2016

The August #MeasurePR chat featured an appropriately august panel– Heidi Sullivan , SVP, Product & Interim Managing Director, Canada at Cision; Dan Farkas , an Instructor of Strategic Communication at Ohio University; and Rachael King who offers PR & partnerships for startups in addition to co-hosting The Shepod.

Measurement 40

Measurement Infographics Tools Data 40

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. But on many weekends every year, indeed probably many weeknights as well he’s a First Sergeant (1 st Sgt.)

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60