ImPRessions - Crenshaw Communications

AUGUST 2, 2022

There are many popular podcasts for businesses, including “How I Built This,” “Snacks Daily,” The New York Times’ “The Daily, and NPR’s “Up First” to name a few. But not every entrepreneur is a fit for “How I Built This,” so consider alternatives. So how can PR teams secure podcast opportunities for their brands?

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Here are some of the most useful ones for working in public relations. . Another is to start small. . The more you do it, the better.

Writing 310

Writing LinkedIn Social Media SEO 310

Buzzstream

APRIL 25, 2024

You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks. I’ll walk you through how to turn your unlinked mentions into links. Keep all of the default settings except for “How many.”

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Resumes can often look the same but they don’t necessarily tell employers about the person beneath the experience or how she stands from the crowd. Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

As we’ve seen, Slack is great for staying connected with co-workers on a daily basis. Slack gives Salesforce a missing communication layer on top of its other products, something especially important when interactions with customers, partners or fellow employees have become mostly digital. How Slack helps PR pros.

Mobile 310

Mobile Meeting Customer Service Survey 310

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . The migration of news to digital platforms has disrupted the news business, and new outlets are always coming on board. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. The news item you’re discussing can seem like the most important thing in the world to your team, but for the reporter, it’s just another story. Timing is key. Don’t take it personally .

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

One of the biggest errors a PR person can make is timing their pitches badly. There’s an art to timing of a pitch and things get sensitive if the news event is a tragedy, or if a story breaks on a holiday. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

We want to exceed expectations by getting the best media coverage possible. Groundbreaking/unique/one-of-a-kind . Similarly, in press releases, PR teams often highlight an offering as ‘unique’,‘one of a kind’, or ‘groundbreaking.’ PR pros juggle multiple tasks and will keep a running list of things to check in on.

Course 418

Course Meeting Industry Corporate 418

PR for Anyone

NOVEMBER 3, 2021

The question I always get is what makes a good story? Their responses are below but the one overarching theme for all of them and something I talk about regularly is to give them something unique that their readers will enjoy. I’m always on the hunt for great stories. What’s going on in Loudoun or Prince George’s Counties?

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

APRIL 4, 2023

Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation? We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills? Let’s just say it–this list is garbage.

Social Media 174

Social Media Media Analytics Data 174

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible. Why do you want to reach position zero?

Engineering 147

Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? It could essentially leverage one agency’s capability over another’s when seeking new business opportunities. And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component.

Trends 293

Trends Pitching Agency B2B 293

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JULY 26, 2022

While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant. Informed by my own experience, here’s how to work successfully from anywhere. Chances are, there’s going to be no one to physically hold you accountable outside of the office.

How To 309

How To Meeting Travel Employee 309

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When brands act like the media, they focus on giving the audience what they need.

Survey 115

Survey Marketing B2B Content Marketing 115

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. It’s likely that outdated lists are at least a contributing factor. they’re work.

Agency 170

Agency Media Software Pitching 170

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

PRSay

FEBRUARY 23, 2024

More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. In an intensely competitive job market, your story and how you promote it can help you win the position. In the post-pandemic era, communicators have an opportunity to start fresh with their careers.

How To 176

How To Employee Nonprofit Technology 176

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. There are good reasons why trade publications can be even more beneficial than the A-list press whose names everyone recognizes. All PR teams want to earn coverage in top-tier media outlets.

B2B 319

B2B Company SMB Automotive 319

Buzzstream

JANUARY 26, 2024

One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. Bulk emailers will get temporary errors on a small percentage of emails they send that don’t meet the requirements. You may have noticed more spam in your inbox lately.

Google 133

Google Guidelines SEO Reputation 133

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works.

Travel 100

Travel Education Storytelling Company 100

PR for Anyone

AUGUST 26, 2021

They can be valuable IF you find the right one. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you. Anyone can get publicity! It’s s dicey question. Ask for their results, click through rates, engagement, etc.

How To 234

How To Brand Branding Financial 234

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. They get paid to do a good job. Start on social media and be “social.” PR FOR ANYONE.

Television 221

Television Pitching Interviews Radio 221

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. The hard part is over, or is it?

Writing 130

Writing How To Interviews Pitching 130

PR for Anyone

AUGUST 19, 2020

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. It’s important to master the techniques of the virtual interview BEFORE you actually land one. It’s can be quite strange.

Interviews 246

Interviews Video Television YouTube 246

Buzzstream

JANUARY 22, 2024

One practice sits squarely in Google’s gray area: guest posting sites. Yet, so many link builders focus on the wrong links, as evidenced by the sites mentioned in top-ranking posts that list “guest posting sites.” 150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. And once you know how to find them, you can begin to strategize on how to build them. And once you know how to find them, you can begin to strategize on how to build them.

How To 62

How To Google SEO Pitching 62

Buzzstream

JANUARY 24, 2024

But, each link building tactic has its place depending on the size of your site or company and your goals. Although there is some overlap here, we can categorize link insertion into three buckets: within an article, within a list or roundup post, and within a resource list. Check out our list of guest posting sites.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

The Proactive Report

NOVEMBER 3, 2022

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Reputation management definition. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Buzzstream

JANUARY 15, 2024

In this case study, we explore how BuzzStream has helped the team of 70+ digital PR specialists working at Reboot Online earn more than 30,000 pieces of organic coverage for our clients. When running our campaigns we have come across good list building tools, and we’ve come across bad ones.

Case Study 83

Case Study Digital PR Study Tools 83

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. Because these deals have a direct impact on the products you use. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. And now onward with this month’s PR tech sum.

Brand 147

Brand Branding Reddit Pitching 147

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. For instance: What are the PR metrics executives should lean on communicators for?

Media 197

Media Newspapers Google Energy 197