Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. With today’s speedy news cycle, it’s essential to have a plan in place prior to anything going wrong in the media. later as our roles evolve.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Beyond PR

JULY 15, 2016

“With its 1,000-foot-high observation deck and one-of-a-kind Skyslide, OUE Skyspace LA welcomed approximately 10,000 people for our grand opening weekend,” says OUE’s Lucy Rumantir, President & Chief Executive Officer, The Americas in the multimedia press release honoring the celebration. “We

Film 40

Film Enterprise Construction Video 40

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Our eyes scan thousands of pieces of information and we only stop when an image is appealing or when the news is pertinent. Mobile = Visual Multimedia is not an option anymore. Don’t choose your multimedia at the last minute.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). Here’s why B2B needs PR 55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle.

B2B 105

B2B Survey Pitching Software 105

Cision

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 210

Case Study Study Trends Web 210

Business Wire

MAY 10, 2017

This article details exactly what content should populate a press release and where it should be found within the release. It's important to remember that while subheadlines are terrific for outlining your news release’s key points, they are not seen by the reader until the news release is clicked on.

Writing 166

Writing How To Video Facebook 166

Business Wire

APRIL 12, 2017

Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views. Be creative, think outside the text box, and make your releases memorable with the right multimedia elements.

Guidelines 150

Guidelines Study Google Creativity 150

Business Wire

APRIL 25, 2017

By Vilan Trub, Marketing BizWireTV is a sleek digital news show that reaches audiences around the globe. Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well.

Television 156

Television Video Travel Analysis 156

Cision

MAY 24, 2017

” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. That means that most people seem to share and retweet news based on the headline alone. How can we reconcile this with our intention to treat our release like a story?

Writing 229

Writing Engineering Study Course 229

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? News releases and their place in 2019. How important is multimedia storytelling (video, design and photography)? Where does coding and predictive analytics fit in?

Communications 208

Communications Analytics Social Media Media Training 208

Cision

SEPTEMBER 21, 2017

“I pay them to distribute my press release and they do it. But trust me when I say that we are very interested in you and your release. We really want to see your release succeed when it leaves our desk, with the hopes of making this a long-term (dare I say … exclusive?) You might want to go somewhere else for news.

Training 185

Training Healthcare Guidelines Industry 185

Onclusive

MARCH 29, 2022

The good news is that there is no need to figure out PR measurement on your own. At the same time, with an ever-increasing volume of media released every day, it’s essential to focus only on what’s relevant — so ask about robust filters, human curation or both. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 370

Measurement How To Analysis Data 370

Cision

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. What terms will they use to find it?

SEO 174

SEO Engineering Google Writing 174

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling. the eyes of customers or journalists. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off. Press release pricing. >>> Did you know?

Financial 88

Financial Video Survey Google 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make the “news” easy to find. Many websites mix news, content and marketing. Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The tool has been likened to Google Trends for news coverage. You don’t need an account to use it.

Technology 117

Technology System Tools Government 117

Sword and the Script

JUNE 13, 2023

more respondents said, “maintaining credibility as a trusted news source and combating accusations of fake news.” Some of those that said “other” wrote in comments like these: “Determining the most important news to share with time/space available.” Both of those services have experienced “ pump and dump ” releases.

Journalism 126

Journalism Media Relations Report Survey 126

Business Wire

APRIL 3, 2017

Creating and distributing news is only part of the equation when it comes to amplifying a branded message. Media relations is as vital as the news being issued in the first place and for this reason, understanding the habits of journalists and reporters goes a long way in getting your news to its intended target audience.

Survey 150

Survey Engineering Report Google 150

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Beyond words: adding multimedia to story pitches. From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. Reevaluating Twitter.

Trends 124

Trends Pitching Twitter Nonprofit 124

Cision

APRIL 19, 2017

At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. Scenario: The corporate communications team thinks the release is final and submits it to their wire service, but the accounting or executive teams are still adjusting the message.

Corporate 136

Corporate Web Data Company 136

Beyond PR

APRIL 3, 2018

Over the past few decades, the purpose of sending a press release has extended far beyond simply alerting the media of major corporate announcements. Below are five ways to refresh the news release to most effectively achieve PR objectives through distribution: 1. Incorporate Embedded Multimedia. 3) Thought Leadership.

Strategy 72

Strategy Education Resources Examples 72

Cision

OCTOBER 17, 2017

Other particularly egregious subject lines in an email pitch might include: Anything beginning with “re:” or “fwd:” “Press release” “Interview opportunity” Contently published a round-up of valuable advice from reporters on the subject of subject lines. Attach nothing. percent of the time.

Pitching 275

Pitching Public Affairs Report Guidelines 275

PRSay

SEPTEMBER 17, 2019

Did you stand in line for the release? No, I’m not talking about the new iPhone. Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Which version did you like? Did you get one before they sold out?

Product Launch 136

Product Launch Storytelling Social Media Video 136

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This is done by analyzing millions of social media engagements, and hundreds of news websites in real time.

Tools 78

Tools Communications Pinterest Analytics 78

ISEBOX

OCTOBER 4, 2016

Facts and statistics will always have their place in a press release. The same is true for your press release. Press Releases don’t have to be these drab, fact filled paragraphs filled with business formal language. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? And a bonus tip?

Writing 70

Writing SEO Engineering Blogging 70

Agility PR Solutions

NOVEMBER 26, 2018

announced the launch of an integrated news wire service that will allow clients to widely distribute press releases for a flat fee, regardless of word count or multimedia components. Agility PR Solutions, a subsidiary of Innodata Inc.,

Media 60

Media Publicity 60

ISEBOX

APRIL 10, 2015

Your press release’s title is the first impression a journalist will have. Here are some key principles in crafting awesome titles for press releases and emails. Tips for Creating Awesome Titles for Press Releases. Few people will be enticed to read “Pharmaceutical Company Announces New Drug.”

Pharmaceuticals 70

Pharmaceuticals Local Writing Newspapers 70

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists cited press releases and story leads as their #1 most valuable PR resource.

Infographics 72

Infographics Brand Branding Video 72

Deirdre Breakenridge

APRIL 13, 2015

News video. Almost every editor of a news website I’ve spoken with in the last six months has told me that a news story with a couple of good, original images, and a video that lets the reader feel like they’re there, is top of their list for news content. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Multimedia Experience. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Onclusive

MARCH 29, 2022

The good news is that there is no need to figure out PR measurement on your own. At the same time, with an ever-increasing volume of media released every day, it’s essential to focus only on what’s relevant — so ask about robust filters, human curation or both. CTA: Join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement How To Analysis Data 195

ISEBOX

OCTOBER 25, 2016

You’ve written your press release using all the tips and tricks we’ve learned so far in the Well Written Press Release Series. You’ve ensured it’s actually news. You wrote your release for personas , so that the people who are receiving it want to read it. You’ve written 3 press releases. Read Time: 2 minutes.

SEO 70

SEO Writing Engineering System 70

Business Wire

MARCH 31, 2017

Here are some that stand out: Make sure the news/information you are sending to the press is compelling or interesting. “ Keep it Simple … When it comes to press releases, all Rachel Lerman wants is the 5 Ws (who, what, when, where, and why). Michelle Li says to never forget the morning news programs.

Local 150

Local Media Pitching Report 150