Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. This means Twitter is another place where they can potentially find stories. You must be active and engaged and interesting. Humanize it.

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B2B Twitter Brand Branding 103

Sword and the Script

DECEMBER 21, 2021

You’ll find my own prognostication at the very bottom. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Blogger outreach gets personal.

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Marketing Content Marketing Social Media Employee 214

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. I don’t love the guest posts on Mark’s blog, but I usually find that Mark’s posts really get me thinking.

Social Media 68

Social Media Blogging Media Airlines 68

PR Breakfast Club

MAY 19, 2014

As an individual and PR professional, I enjoy learning something new every day. Let’s be honest, who doesn’t want to learn something new daily? Spin Sucks” is filled with enough information to not only be integral for the new PR pro, it serves as a great resource for experienced ones, as well. I should have known better.

Case Study 49

Case Study Television Radio Resources 49

Stephen Waddington

MARCH 17, 2021

You might have read it. I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. You evolve and find a way to be the best version of yourself you can be.

Storytelling 147

Storytelling Local Case Study Television 147

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. What do you guys think? The content you should be creating 2018 plans are underway and creatives are about to be brought to life.

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Tools Publicity SEO Measurement 136

Waxing UnLyrical

FEBRUARY 13, 2015

A version of this post originally appeared on Spin Sucks. Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. The posts will tell you why AVEs suck (d’oh). The posts will tell you why AVEs suck (d’oh).

Analytics 40

Analytics Measurement Case Study Google 40

David PR Group

JULY 20, 2016

Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. I sat down with Avrin to find out, and in between grins and laughter, I learned a ton. According to Avrin, the new normal is that everyone is good, and offering a quality product or service is table stakes. So what do you?

Marketing 40

Marketing Exercises Customer Service Case Study 40

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By The Role of Technology on the Legal Market.

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Agency Trends Marketing Survey 93

Frederik Vincx

JULY 24, 2016

Studies have shown you have the most willpower in the morning. Then raise the bar by ticking off some smaller jobs if you can. Instead of wasting minutes determining priorities, you can get going straightaway. To find out more about Google’s approach, watch this video. To get work done you obviously need to focus.

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Meeting Creativity Software Google 60

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. You can read all about that here , here , and here. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized.

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Google SEO Engineering Measurement 109

Sword and the Script

DECEMBER 26, 2023

Third, thank you to all who participated. Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

JUNE 25, 2020

After over ten months of dedicated development work, six months of beta feedback and user studies, and countless conversations with product testers and industry leaders, we’re extraordinarily proud to announce that the New BuzzStream is live. “BuzzStream’s new multi-tab research capability is exactly what I’ve waited years for.

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Web Tools Examples Video 167

Sword and the Script

NOVEMBER 10, 2020

If you can’t get the briefing or kick off right, then marketing’s efforts are derailed just as they are getting started. When things don’t perform as desired the narrative becomes “marketing sucks.”. “It’s Do you know what fixes the “good content” debate? But everyone thinks they can do marketing.”.

B2B 142

B2B Marketing Survey Case Study 142

Waxing UnLyrical

JANUARY 13, 2011

You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. Good for you! If you landed on the latter hopefully the following helps you out. Content reach New audiences mean new opportunities. Efficiency.

Blogging 68

Blogging How To Print Facebook 68

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. She holds a B.A.

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Creativity Pitching Writing Conference 100

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. New posts go up every week – consistently – though some posts do better (thank you for reading) than others. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 5) New Study: Should Brands Take a Public Stand on Politics?

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 245

Sports Agency Industry Creativity 245

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. Who doesn’t use a search engine first to find information? And is a declining trust in media real?

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

FEBRUARY 3, 2021

So, whether you’re completely new to the industry or are simply looking to learn more about what’s working and what the future of Digital PR looks like, I’ve tried to ensure there’s something for everyone here. One of the key aims of outreach is to build links to your client’s website from a range of online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

NOVEMBER 13, 2020

As Managing Director of this new initiative, Jaclyn’s focus is to build a cultural engagement and earned media practice to deliver on the Martin Agency’s primary mission: Impact Culture to Impact Sales. What are the goals of the lab and what inspired you to join the team? Jaclyn Ruelle Thank you so much for having me here, Brett.

Agency 78

Agency Creativity Instagram Trends 78

Communications Conversations

SEPTEMBER 11, 2014

We also discuss how to best work with your legal group as you map out social content (and responses). The Twitter strategy shift and what it means to you and your business”. “The The Twitter strategy shift and what it means to you and your business”. SHOW NOTES – September 11, 2014. Madden GIFERATOR.

Brand 84

Brand Branding Social Media Study 84

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? Learn new habits? My new deep work routine. You might be familiar with the catch-all term influencers.

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Writing Social Media SEO Blogging 114

Waxing UnLyrical

APRIL 26, 2018

Stories affect change and we are storytelling animals, according to Jonathan Gottschall’s The Storytelling Animal : “Did you know that the more absorbed you are in a story, the more it changes your behavior? Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Why Stories?

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Nonprofit Storytelling Community Case Study 67

PR Fuel

SEPTEMBER 4, 2018

Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. Writing just might be the most important skill you can have. Simply put, if you’re tired of your press releases not getting results, you need to try something different. What you need to try is writing them differently.

Writing 45

Writing Report Education Company 45

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. Let us know what you think!

Sports 81

Sports Agency Industry Creativity 81

Waxing UnLyrical

NOVEMBER 1, 2010

Measure me this How many times have you been asked, “Well, what is the value of public relations?” or “Can you really measure that ?” PRSA has been one of the leading proponents of the Barcelona Principles , which seek to establish new metrics for practitioners to measure the value of their results. Probably quite often.

Measurement 103

Measurement Education Facebook Course 103

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. I’ll give you 16 good reasons (see what I’m doing here? Lists just work. I’m using a list!).

Writing 40

Writing Resources Web Newspapers 40

PR Fuel

NOVEMBER 13, 2018

When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood. It’s almost like making a New Year’s resolution to “savor my food.” But how long can you literally savor every bite you take?

Customer Service 40

Customer Service Web Energy Company 40

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. Let me open the door to a new world for you?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. Rather, you simply trusted what your friend recommended.

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. .

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Pitching Writing Digital PR How To 164

Deirdre Breakenridge

JANUARY 3, 2018

Happy New Year friends! What are your goals for 2018 and what tools, skills and roadmap will get you there? These action-oriented books are the kind that makes you go Hmmm. I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit.

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Crisis Journalism Hotels Case Study 0

Ethical Voices

OCTOBER 17, 2022

I’m an Ohio boy via California, so I’ve kind of lived the Midwest, the left coast, and I live in New York now for the last 20-plus years. I’ve always been entrepreneurial, but I had some encouragement from some wonderful mentors along the way who helped me find this path. I’ll give you an example.

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Ethics Employee Communications System 78

Bad Pitch Blog

APRIL 11, 2006

This pitch from Jackie Zima of Gregory FCA Communications stinks so bad it was singled out by five media outlets including the Philadelphia Inquirer, PR Week and the New York Daily News. Thank you for your consideration! - And if you’re not convinced this pitch sucks, please consider a career change. This is lazy.

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Communications Pitching System Viral 40

Buzzstream

JUNE 10, 2021

When you start a new site, there seem to be dozens of new tasks to take care of everyday. It’s tough, and it can burn you out. And you feel it especially when it comes to link building. Should you pay for links? Where do you find link building opportunities? How do you reach out to other sites?

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Google Report Case Study Examples 71