Doctor Spin

DECEMBER 4, 2023

Confirmation Bias in the Era of Mobile News Consumption: The Social and Psychological Dimensions. Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. PLoS ONE, 13.

Media 52

Media eBook Viral Construction 52

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

DECEMBER 26, 2017

Big brands like mobile providers (Sprint, Verizon) and restaurant chains (Chipotle, Domino’s) personify the explorer poker face. If you’re always funny about it, your social accounts could become viral destination sites. They are at the forefront of technological advancements, and everyone wants to know what they’ll do next.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Mobile video media will be the norm. But as communication technology improves, the workflow will become even more seamless. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Prohibition

MARCH 15, 2023

VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

B2B 92

B2B Community Facebook How To 92

Beyond PR

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. This also works for viral content – like a retweet on Twitter. It’s mobile-friendly too. Second, the platform is built on modern technology. Workspaces.

Tools 162

Tools Media Software Analysis 162

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

Solo PR Pro

JULY 3, 2019

The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Developing a better user experience produces by far the most viral effect and impact when investing in growth. technology, wearables, and on-demand content are all on the rise. E-commerce and Online Advertising.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. Community champions in Asda stores around the UK submit stories via a mobile phone app. It takes patience and skill – and the right kind of tools and technology. #4

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile.

Facebook 102

Facebook Mobile Google Viral 102

Bad Pitch Blog

MAY 26, 2009

This bad pitch comes from a mobile service provider’s agency. In their defense, mobile service providers are a lot like IT staff. SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. Below is the link to the Mobilize Video Lounge where you can check out the latest videos – more being released this week & next!

Pitching 40

Pitching Viral Mobile Video 40

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing.

Video 48

Video Trends Storytelling YouTube 48

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. On mobile devices, the fastest-growing source of readers, the percentage is even higher, SimpleReach says, and continues to increase.”

Media 34

Media Mobile Pinterest Journalism 34

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225

Beyond PR

JULY 13, 2016

New technologies and scientific research continue to tackle the environmental challenges that we face as both individuals and a country, such as the management of our public lands and waters, protections for our farmers and the health of our families. Energy and Environment. Healthcare and Public Safety.

Energy 40

Energy Healthcare Policies Agriculture 40

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. On mobile devices, the fastest-growing source of readers, the percentage is even higher, SimpleReach says, and continues to increase.”

Media 28

Media Mobile Pinterest Journalism 28

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He would be using mobile technology, ecommerce, websites, social media and whatever else he could lay his hands on. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Karen Freberg

OCTOBER 18, 2018

Digital natives (our students) are already embracing technology across the board. We also got to hear from Jake (you may recognize him as the Washington State University student who created the viral video where he rapped and got an internship with Jimmy Fallon). We have to embrace storytelling across mediums. .

Education 56

Education Creativity Video Tools 56

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113