PRSay

FEBRUARY 24, 2017

Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. That’s an asset that stays with you, unlike shares or post virality.”

Social Media 115

Social Media Airlines Media Meeting 115

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Video trends for 2023. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2C 60

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 82

Brand Branding Marketing Ethics 82

Buchanan PR

OCTOBER 5, 2023

Thus began a downward spiral of Swift’s image in the media. A social media blackout accompanied the announcement of her 2017 album “Reputation”, which was heavily branded with snakes and other imagery related to the public argument between herself and the Kardashian clan. The original viral “ketchup and seemingly ranch” post.

Strategy 80

Strategy Media Viral Trends 80

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. The promotion from social media personalities rather than traditional ads work well, as there is a form of trust between the influencer and their audience.

Brand 118

Brand Branding Video Social Media 118

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 2: Hashtag holidays With Santa’s wardrobe updated, the next step was crafting a social media strategy to make the North Pole trendier than the hottest vacation spots.

Social Media 79

Social Media Trends Crisis Crisis Management 79

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Unveiling surprising facts or data can also make your online PR content go viral. People have started to react much more strongly to different types of information.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Melissa Agnes

JANUARY 11, 2015

Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Ishmael's Corner

NOVEMBER 18, 2014

My snapshot analysis starts with their websites: Khanna’s site has the more switched-on look with the vertical scroll that works so well on mobile devices. Khanna joined in August 2012, making it appear that he viewed the social media platform as just another communications channel for his election campaign. As for YouTube ….

Instagram 94

Instagram Mobile Social Media Construction 94

Mindful Marketing

OCTOBER 17, 2020

In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign.

Video 62

Video Case Study Sports Creativity 62

ImPRessions - Crenshaw Communications

MAY 26, 2016

Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. The lines between social media and traditional media will have completely blurred. The lines between social media and traditional media will have completely blurred.

Viral 136

Viral Creativity Advertising Advertising 136

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Don’t worry, I am going to tell you!

Social Media 85

Social Media Industry Film Viral 85

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 159

Reddit Media Analytics Trends 159

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Shift Communications

JANUARY 21, 2015

For many online publishers, getting your articles and stories shared on social media is your main (or maybe only) mode of distribution. With the rise in mobile consumption, online publishers are forced to create content, headlines and websites that are optimized for digital sharing; this is no easy feat. People are busy.

Mobile 60

Mobile Web Viral Social Media 60

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 55

Brand Branding Instagram Community 55

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Rise of the social photobooth and video jukebox. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. Gamification.

Mobile 101

Mobile Community System Social Media 101

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral.

B2B 92

B2B Community Facebook How To 92

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Social Currency: The new classic. Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Over 900,000 Reserve and National Guard troops have been mobilized to active duty status since 9/11/2001.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JULY 17, 2018

But it’s not the PR team telling stories in an attempt to get them picked up by traditional media. Its customers and Asda colleagues telling their own stories that can be shared on social media – prompting more people to share their own positive stories about Asda. These are collated and displayed on a centralised newsdesk.

Storytelling 60

Storytelling Local Community Case Study 60

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Developing a better user experience produces by far the most viral effect and impact when investing in growth.

Report 45

Report Privacy Pinterest Retail 45

The Hoffman Agency

APRIL 17, 2017

I’m talking about how your hands and brains are wired to your mobile device or devices and how it is taking over your life. Working on my mobile office at the beach sipping a piña colada. I have my social media pages on all day long. Social media has made us celebrities in our own world. Where are you today?

Mobile 31

Mobile Viral Social Media Instagram 31

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled): Connecting on mobile.

Facebook 102

Facebook Mobile Google Viral 102

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Proof reading content before it goes live is key to ensure a social media slip up doesn’t occur. A pretty terrible mis-shake….

Marketing 48

Marketing Social Media Instagram Advertising 48

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Sharing bits of information about your business or service on social media. Content is evolving and so are the ways in which people consume it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Mark My Words

DECEMBER 21, 2017

But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The potted biography: Barnum was born in 1810.

Viral 83

Viral Big Data Fashion Publicity 83

Melissa Agnes

FEBRUARY 24, 2015

Part 1: Debunking the Unpredictability of Social Media and the Digital Landscape. Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. World leaders are currently fighting in a war of ideas where social media plays a threatening role.

Social Media 113

Social Media Viral Crisis Management How To 113

Karen Freberg

OCTOBER 18, 2018

We have to become “fluent” in many different aspects when it comes to digital and social media. In fact, these can serve as good learning objectives or classes in both social and digital capacities. It’s mobile and cloud based and it is SO easy to use, but provides the look of a professional video.

Education 56

Education Creativity Video Tools 56

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Doing something unexpected.

Social Media 78

Social Media Analysis Media Viral 78

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45