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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203
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What Journalists Want: How to Write Better Press Releases

PRSay

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Nikkole Couture is vice president of Go to Market, Intrado Digital Media.

Writing 100
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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

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Meet the Media: Alex Keenan, Associate Editor of Fleet Maintenance

Bianchi Biz Blog

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I tend to cover technician-related stories surrounding training, recruitment, and retainment, and the overall technician shortage, too.

Meeting 98
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I regularly write articles on market reports, industry regulations, information management technology, and operations.

Meeting 89
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Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. CNBC was one of just a few possibilities for business or technology stories in broadcast news.