ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Then, allocate a reasonable budget for measurement.

Analytics 120

Analytics B2C B2B Agency 120

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Measure what matters. If more tangible business outcomes like site traffic or sales are most important, they should be prioritized among other PR outcomes. Challenge your PR agency.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI). The other half measures their efforts just “sometimes,” (38%) “rarely,” (11%) and even “never” (2%).

Survey 138

Survey Measurement System Education 138

Rock the Status Quo

DECEMBER 29, 2014

As we all continue to grow in sophistication and learning related to digital PR and marketing, the ability to tell the difference between a vanity metric and one that is truly valuable is growing in importance. A great example of a vanity metric is measuring social media success only by engagement. Think of them as step one.

Measurement 173

Measurement Digital PR Strategy Agency 173

PR in High Definition

JULY 31, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Cuts are being made across all businesses and all departments, and unfortunately marketing isn’t exempt.

Resources 71

Resources Leadership Internal International 71

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. Here are some fundamentals that will guide you in crafting a winning PR program.

Writing 136

Writing How To Pitching Privacy 136

PR in High Definition

JULY 23, 2020

Chop, chop, chop – you can’t read a news site or have a conversation with someone at the moment without hearing about an organisation reducing staff numbers, cutting suppliers, or lowering budgets, among other cost cutting measures. Cuts are being made across all businesses and all departments, and unfortunately marketing isn’t exempt.

Resources 62

Resources Leadership Internal International 62

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Measure to Learn. All it takes is a plan. Flexibility is Key.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Video is now an integral part of marketing for all businesses. Is your budget proportionate to expectations? How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

OCTOBER 2, 2017

If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Seventy-five percent of marketers plan to increase PR spend over the next five years, and as trust and the effectiveness of paid media declines, it creates a wonderful opportunity for PR pros. Browser used.

Data 144

Data How To Storytelling Analytics 144

Polaris

NOVEMBER 24, 2014

A company issues a 24-page Request for Proposal (aka RFP) to 52 marketing companies that may (or may not) have the expertise to fulfill the request. The marketing and communications group can’t make a hire unless it obtains several proposals from different vendors. Ah, the dreaded cattle call. 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. As all politics in business are local too, and so even the best PR pros have to pick and choose when they can push back.

Publicity 91

Publicity Survey Local Writing 91

Waxing UnLyrical

NOVEMBER 20, 2018

Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

5W PR

FEBRUARY 11, 2019

It’s about what you do with that attention and how you measure its effectiveness and profitability. This could mean hiring an in-house team, or it could mean contracting a PR firm to do the work. The post 3 Steps to Effective Media Monitoring appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Media 68

Media Tools Data Trends 68

Barokas

JANUARY 9, 2019

One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic. Is your budget proportionate to your expectations? But media expectations and budget realities are no joke. Moreover, don’t limit your idea of placements to traditional coverage alone.

Strategy 60

Strategy Media Pinterest Storytelling 60

The Resolution Blog

AUGUST 19, 2019

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but

Film 120

Film Instagram Sports Analytics 120

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? At PR 20/20, we believe there is. One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. PR is more credible. Short staffed.

Communications 122

Communications Crisis Internal International 122

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? Due to limitations in the API and what data is publicly available, we cannot disambiguate paid and unpaid posts. While publishers may have compensated with additional budget, the net impact is nominal thus far. Vice President, Marketing Technology.

Facebook 110

Facebook Corporate Social Media Data 110

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

Cision

JANUARY 25, 2016

The author, anthropologist Robin Dunbar (best known for Dunbar’s Number , the “cognitive limit to the number of people with whom one can maintain stable social relationships”) concludes that genuine relationships may “require at least occasional face-to-face interaction to maintain them.”

Social Media 120

Social Media Media Facebook Software 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. You might also think about shifting your marketing budget–perhaps subtracting some traditional buys and transferring those dollars to outsourcing video production.

Video 120

Video YouTube Content Marketing Film 120

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JANUARY 10, 2017

I started my PR and marketing career almost 15 years ago. This was PR measurement. As my career progressed, I continued questioning how PR results were positioned or viewed by clients. Years later, I was still questioning if the PR reports I spent countless hours putting together where really worth the effort.

Measurement 50

Measurement Comparison Analytics Agency 50

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. The Universal Marketing Performance Struggle. Consider this scenario.

Marketing 55

Marketing Resources eBook Construction 55

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? That said, work toward discovering your Strengths, Limitations (Weaknesses), Opportunities, Threats. While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. You can cap the amount of money by day and by campaign to limit your spending. Once done, execute your campaign and watch the clicks, shares and likes on your post roll in.

How To 48

How To Media LinkedIn Retail 48

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 117

Case Study Software Data Web 117

Shift Communications

AUGUST 31, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. Recall that our framework for choosing a PR strategy is based on two dimensions, pace (how fast things change) and voice (how easy it is to be heard): How do you choose the right PR strategy?

Strategy 60

Strategy How To Resources Video 60

Solo PR Pro

SEPTEMBER 12, 2017

Whether we're in for a recession or a boom PR professionals must make a change in how they sell and manage clients. In today’s market, the lines are blurred between many disciplines and clients no longer care about labels or functions but solving a problem. We argue about the relevancy or shrinking media market ad nauseam.

Measurement 49

Measurement Report Analytics Google 49

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Cision

AUGUST 3, 2015

Recently I reached out to a representative sample of PR and marketing professionals to get their thoughts on Snapchat. The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” Who is using Snapchat? CONSULTING.

Mobile 120

Mobile Advertising Advertising Facebook 120

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Want to master the art of video for PR? Register now!

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120